PKPR News
Travelers tap into zozi.com for summer vacations
July 15, 2011
PKPR took advantage of the summer travel season to position zozi.com as an indispensable tool for anyone looking for discounts on cool vacation experiences, whether traveling to another city or planning a weekend adventure or getaway. Coverage has included Associated Press, Redbook, Family Circle, National Geographic Traveler, Outdoors Magazine, Bankrate, and Fox Business News.
Jules Feiffer Celebrated at World Financial Center
July 08, 2011
Jules Feiffer’s beloved modern Dancer, whose cartoon figure ran for 40 years in The Village Voice, was celebrated by Arts World Financial Center in a series of special events during River To River Festival.
The centerpiece was the NY premiere of The Dancer Films, a collection of six very short films directed by Judy Dennis and featuring Andrea Weber of the Merce Cunningham Dance Company as the iconic character. Taking the experience further, Arts World Financial Center presented an exhibition of Feiffer’s original Dancer drawings alongside new works in A Dance To Spring: The Drawings of Jules Feiffer.
PKPR was thrilled to secure an in depth, front page Arts section feature on The Dancer Films, showcasing interviews with Feiffer, Dennis, Weber, and the film’s choreographers Susan Marshall and Larry Keigwin. Other highlights included features in The Village Voice and a segment on WNET’s Sunday Arts.
Friendfactor helps win marriage equality in NY
June 28, 2011
PKPR was proud to play a role in the historic passage of same-sex marriage in New York State through our work with Friendfactor, a new non-profit that makes it easy for friends and family to support their gay loved ones. Friendfactor is one of the many organizations that came together under one united strategy to campaign for marriage equality in New York.
Through Friendfactor, more than 1,100 people set up their own personal campaign pages where friends could call their State Senator with just the click-of-a-mouse. After entering their zip code and phone number, friends automatically received a phone call connecting them directly to their State Senator’s office.
The list of people using Friendfactor to inspire their friends and family to make calls includes:
• Christine Quinn
• Cynthia Nixon
• Ron Zacchi, executive director of Marriage Equality New York
• Lance Bass
• Andy Towle
• Chelsea Handler
• Kirstin Gillibrand
• Sarah Silverman
PKPR secured coverage of Friendfactor’s innovative campaign in outlets including The New York Times (Want to Call Your Senator? Advocates Make It Easy), CBS News, New York Daily News, and New York Observer.
STELLAService Survey Makes Headlines
June 17, 2011
STELLAService on Bloomberg TV’s ‘Street Smarts’ from The STELLA Team on Vimeo.
OfficeDepot.com and SierraTradingPost.com do not like to make their customers wait, according to a major new study of online retailers released this week by STELLAService, the first independent provider of customer service ratings for online companies.
In a survey of the Internet’s top 100 retailers by annual revenue, SierraTradingPost.com ranked first when it comes to the shortest average amount of time that customers have to wait on hold before talking to a live customer service representative (6 seconds), while OfficeDepot.com earned first place for responding to customer emails fastest (48 minutes).
PKPR rolled out the announcement by placing an exclusive story with Reuters, which was picked up around the Web - from MSNBC.com to Yahoo! News to FoxNews.com.
PKPR also secured segments on business TV networks like Bloomberg Television and NY1, as well as dozens of top online outlets, including Smart Money, CBS’s BNET, AOL Daily Finance, Consumerist, AOL’s WalletPop, Time.com, PC World, The Street, PCMag.com, dealnews.com, Portfolio.com, and Marketing Pilgrim.
Time Inc. Names 10 NYC Startups to Watch
June 17, 2011
Time Inc. tapped PKPR to handle publicity for Ten NYC Startups to Watch, its flagship event during Internet Week New York 2011.
PKPR worked closely with the Time Inc. team on the project, including developing the concept for the event, announcing the startups recognized by Time Inc, and managing media at the sold-out party.
Coverage ranged from Adweek and Yahoo! Scene (check out the awesome video segment above) to the New York Daily News to Portfolio, NYConvergence, and New York Observer’s BetaBeat. Reporters from more than 20 outlets attended the event, including the Wall Street Journal, ABC News, Crain’s New York, and PaidContent.
“Can You Draw The Internet?” Wows at Internet Week
June 16, 2011
One of the highlights of Internet Week New York was Can You Draw The Internet, a competition that challenged artists, graphic designers, and New York City school children to capture the Internet’s billions of websites, videos, and photos in just one image. The results were funny, surprising, and often beautiful.
Outlets charmed by the exhibition ranged from TechCrunch (retweeted more than 500 times) and Huffington Post to Babble.com and The Next Web.
Digital Archaeology Exhibit on NPR
June 10, 2011
The first-ever archaeological dig of the Internet, Digital Archaeology, brought some of the Internet’s earliest and most influential websites back to life in an interactive exhibition that made its U.S. debut at Internet Week New York. The exhibit was created by ad agency Story Worldwide in partnership with Google.
Visitors had the opportunity to surf 28 bygone sites on the vintage hardware and software corresponding to the period of each site’s launch. The centerpiece of the exhibit was a display of The Project (1991), which reunited the first-ever website created by World Wide Web inventor Sir Tim Berners-Lee, with the pioneering NeXT Cube and the Nexus browser. Other highlights included leading lights from New York City’s early digital scene such as Word.com (1995), one of the Web’s first e-zines, and The Blue Dot (1995), an art and design playground by pioneering online agency Razorfish. The exhibit also featured experimental browser The Web Stalker (1997) and the self-destructing website for the film Requiem for a Dream (2000).
NPR’s On The Media produced an in depth segment that brought the exhibit to listeners nationwide in the way that only NPR can do (listen for yourself below). Other coverage highlights included CNN, Fast Company, Time.com, CBC, Adweek, MSNBC.com, The Next Web, Yahoo!, The New Jersey Star Ledger, ReadWriteWeb, PSFK, and New York Observer’s Betabeat.
Webby Awards Turn 15
June 07, 2011
PKPR has represented The Webby Awards since they began in San Francisco in 1997. To celebrate the 15th Annual Webby Awards, we placed a byline and slideshow today by Webby executive director David-Michel Davies at The Business Insider highlighting his favorite winners from each of the past 15 years.
Big Apple gears up for Internet Week NY 2011
June 05, 2011
Nearly 250 crowd-sourced events, including panels, exhibits, meetups, conferences, and parties, will bring the Internet to life across New York City during Internet Week New York 2011 from June 6 -13.
Senators Chuck Schumer and Kirstin Gillibrand, Will.i.am, Rachel Ray, Jane Pratt, Kevin Jonas, Tyra Banks, Isabella Rossellini, Foursquare founder Dennis Crowley, Craigslist founder Craig Newmark, New York City’s Chief Digital Officer Rachel Sterne, Fred Wilson of Union Square Ventures, Tumblr founder David Karp, and Pandora founder Tim Westergren are just a few of the thought leaders participating in events throughout the week.
Many outlets previewed Internet Week New York this week, using the citywide festival as a news peg to survey the state of New York’s growing technology sector. Advance features included The Wall Street Journal, New York Daily News, The New York Post, The Next Web, and Xconomy.
To kick off the festival, PKPR organized a Press Preview Breakfast on June 6, where the more than 150 journalists will have an opportunity to preview exhibits at the festival’s headquarters, as well as meet the organizers of events being held throughout the city.
zozi in Techcrunch, WSJ All Things D
June 03, 2011
Strengthening its position as the leader in truly unique local activities and travel experiences, zozi announced this week that it raised $7 million in funding, bringing the company’s lifetime financing to $10 million. The announcement made headlines around the Web, including Techcrunch (we loved the headline: zozi raises $7 million to let you swim with sharks…at a discount.), WSJ’s All Things D, PaidContent (which named zozi one of the “next big players in the daily deals space”), Xconomy, Tnooz, San Francisco Business Times, and Silicon Valley Wire.
River To River Festival Unveils Lineup
June 01, 2011
Putting a spotlight on artists whose work is synonymous with New York City, The 10th Annual River To River® Festival unveiled a stellar line-up of completely free events that includes Patti Smith, Rufus Wainwright, Laurie Anderson, STREB, Sean Lennon and a tribute to The Bottom Line.
As it marks its tenth season, the festival is evolving from a summer-long series of diverse events to a more ambitious, densely packed, month-long festival showcasing a curated roster of New York icons as well as world-class artists. Reflecting this vision, this summer will see the debut of several new flagship events including: Extraordinary Moves, a weeklong celebration of dance at the World Financial Center; a production of Shakespeare’s Henry V performed in Battery Park and on Governor’s Island; and Come Out and Play, a series of participatory games that will activate the streets of Lower Manhattan.
Preview coverage of the festival included the New York Times, Rolling Stone, New York Post, PaperMag, WNYC, Pitchfork, Paste Magazine, Village Voice, BrooklynVegan, New York Press, and NBC New York.
Satire with Teeth: The Final Edition Launches
May 28, 2011
The Last Timescast from The Final Edition on Vimeo.
PKPR handled publicity for the launch of TheFinalEdition.com, a new satire with teeth that promises to be “an intelligent, in-the-know antidote to the cat and fratboy humor that dominates the Internet.
Led by editor in chief Tony Hendra, celebrated for his work on The National Lampoon, SPY Magazine, and the cult film “This Is Spinal Tap”, TheFinalEdition.com boast contributions by a who’s who of comic geniuses - from Terry Jones, Peter Sagal (NPR’s Wait Wait…Don’t Tell Me!) and Mike Myers to rising stars like Alex Blagg and writers from Saturday Night Live, The Daily Show, The Onion, and Real Time with Bill Maher.
Feature stories on the launch included Vanity Fair, The Atlantic, Salon, Wired, Gawker, Politico, CNBC.com, New York Observer, Flavorwire, Time.com, Splitsider, ComedySmack, and ShinyShiny.
iVillage, MTV, Fitness Promote Sun Safety
May 27, 2011
For Melanoma Awareness Month this May, PKPR promoted SpaFinder’s “I Will Reflect” bracelet which changes color when when exposed to harmful UV rays to remind users to cover up and practice sun safety.
Coverage has included iVillage, Fitness, MTV.com, Everyday Health, Perez Hilton, and Woman’s Day
SpaRahRah! Goes Nationwide
May 23, 2011
After a successful pilot launch in New York City and Los Angeles, SpaFinder expanded SpaRahRah, its deals program featuring exclusive discounts on spa, wellness, and travel packages curated by the experts at SpaFinder. The program now includes national travel packages, as well as local deals in South Florida and Dallas.
Coverage of SpaRahRah! has included USA Today, Yahoo! News, Aol Daily Finance, CNBC.com, College Candy, and Spa Business
Tweets, Texts, and Theater
May 17, 2011
This was one performance where the audience was not asked to turn off its phones.
In “The Attendants” by The Nerve Tank, audience members were invited to send text messages and tweets to influence the actions of two performers enclosed in an eight-foot plastic cube in the middle of the World Financial Center, one of New York City’s busiest business hubs. People around the world were also able to send messages and watch every move via a live webcam feed at www.NerveTank.com.
Features on this extraordinary production included The New York Times, NY1, amNY, Village Voice, Time Out New York, City Arts, Flavorpill, Tribeca Tribune, and DNAinfo.
FashionPlaytes in Working Mother, PBS Kids
May 17, 2011
FashionPlaytes, which lets young girls design and wear their own outfits, continues to win raves from influential parenting outlets. Working Mother, PBS Kids, Yahoo! Shine, BabyCenter, and Imagination Soup are just a few of the high-profile pubs that have recently sung its praises.
New Mizrahi Duds for Brooklyn Youth Chorus
May 14, 2011
One of the world’s most celebrated youth choirs is now also the best-dressed, thanks to acclaimed fashion designer Isaac Mizrahi.
The Grammy Award-winning Brooklyn Youth Chorus Academy, which has performed with the likes of Elton John, Lou Reed, and Sufjan Steven, premiered it new line of choir robes custom-designed by the Brooklyn-born fashion icon during a performance with Manchester Orchestra on Late Night with David Letterman on May 12th.
“They had me at Brooklyn,” Mizrahi told the Daily News.
Check out their performance on Letterman below.
LMCC in Wall Street Journal
May 10, 2011
On the eve of Governors Island opening for the summer, PKPR placed a feature in the Wall Street Journal on Building 110, a former military warehouse transformed into open arts studios and exhibition space by the Lower Manhattan Cultural Council.
SpaFinder on The Today Show
May 06, 2011
Visit msnbc.com for breaking news, world news, and news about the economy
PKPR secured a great segment on The Today Show today highlighting SpaFinder Gift Certificates as a great last-minute gift for Mother’s Day.
Other top outlets featuring SpaFinder in their Mother’s Day gift guides include Shape, Huffington Post, The Daily Glow, Fab Fit Fun, She Knows, and MomFinds.
Bieber and Streep: Only at The Webbys
April 15, 2011
Bieber. Meryl Streep. Angry Birds. The Old Spice Guy.
Nope, it’s not a weird dream, it’s just some of the wildly diverse nominees for The 15th Annual Webby Awards.
Over 150 outlets covered this year’s nominee announcement including The New York Times, Reuters, Mashable, CNN, Huffington Post, Wonderwall, Wired, People.com, USA Today, AFP, E! Online, MSNBC.com, Hollywood Reporter, LA Times, Forbes.com, The Atlantic, Business Insider, and TubeFilter.