PKPR News
Wellness Week Comes to Capitol Hill
February 10, 2012
To raise awareness of Wellness Week in March, PKPR conceived and organized a launch event on Capitol Hill in Washington D.C. yesterday. The event served as the kickoff for the National Wellness Week Pledge, seven simple ways Americans can take charge of their health. Wellness Week national spokesperson Mariel Hemingway was joined by a bipartisan Congressional team led by Representatives Lynn Woolsey (D-California) and Tom Petri (R-Wisconsin). More than 100 guests, including media, legislative staff, and representatives from national health care advocacy groups attended the standing room only breakfast and signed the Wellness Week Pledge.
Following the event, PKPR arranged for Hemingway and SpaFinder’s Sallie Fraenkel to meet with Congressional leaders, including Senator Barbara Boxer and Congressman Joe Pitts to discuss how wellness and prevention are crucial to reducing long-term health care costs associated with chronic diseases like obesity, diabetes, heart disease, and cancer.
Coverage of the event ranged from The National Journal to the Washington Express to The Hill.
Aubrey Daniels in The Business Insider
February 08, 2012
PKPR worked with author Aubrey Daniels to develop and place this fun and useful essay in The Business Insider on what managers can learn from the new boss on The Office.
The Moth in the Wall Street Journal
February 06, 2012
Check out this fun and fantastic profile of The Moth in today’s Culture Count column by The Wall Street Journal’s Lizzie Simon
Silent Films/Live Music at World Financial Center
January 27, 2012
THE MINERS' HYMNS Trailer from Icarus Films on Vimeo.
Arts Brookfield at World Financial Center shined a spotlight on the modern master of archival and experimental film, Bill Morrison, in a free, four-night series pairing his acclaimed features with music by some of today’s most renowned composers. Hailed by Variety as one of the most adventurous American filmmakers, Morrison mixes decaying footage from old silent movies with wildly experimental original images and scores to create a stunning film-going experience. The series kicked-off and culminated with live performances by two celebrated new-music orchestras. The Wordless Music Orchestra accompanied Morrison’s The Miners’ Hymns, while The Oberlin Contemporary Music Ensemble performed the score for Morrison’s masterpiece Decasia.
Coverage highlights ranged from reviews by Jon Pareles in The New York Times and Tobias Carol in The L Magazine to interviews with Morrison in IndieWire and Downtown Express to a Best of the Fests in Time Out New York.
Big Turnout for SpaFinder Media Luncheon
January 16, 2012
On January 11th, PKPR planned and organized a media luncheon for the announcement of SpaFinder’s Spa Trends Report for 2012. Held at the Guerlain Spa at the Waldorf Astoria, the event was attended by journalists from 25 top outlets including The Today Show, Good Morning America, The New York Times, The Wall Street Journal, Associated Press, Reuters, Financial Times, Health, and Ladies Home Journal.
Coverage of this year’s report so far has ranged from Associated Press, Reuters, Huffington Post, New York Daily News and Fox News to Yahoo! Shine, SheKnows.com, and the Toronto Sun.
STELLAService Rules Holiday Coverage
January 03, 2012
STELLAService finished 2011 with a bang, garnering coverage near and far for its studies of the retailers with fastest shipping, call support, and refunds. Wall Street Journal, Lucky Magazine, MSN Money, Time, Aol Daily Finance, Smart Money, Business Insider, SheKnows, Consumerist, and The Street are just of the few many outlets that now turn to STELLAService for insight on consumer trends and news.
Slavery Footprint profiled by Associated Press
December 30, 2011
PKPR secured a major feature on Slavery Footprint by the Associated Press. Written by reporter Beth Duff-Brown, the in-depth profile of founder Justin Dillon explored his journey from musician to filmmaker to anti-slavery crusader. The article has been picked up far and wide - from Yahoo! News to CBS News.
CNBC on the “Zagats of Customer Service”
December 15, 2011
Need we say more. In a profile of STELLAService, CNBC’s Courtney Reagan calls the company “the Zagats of customer service.”
Business Insider names GoBook App of The Week
December 02, 2011
GramercyOne’s new GoBook is named App of the Week by Business Insider.
Other coverage of the recently-launched cloud-based program includes DestinationCRM, Startup Beat, SmallBizTechnology.com, Street Fight, TalkinCloud, Daily Deal Media, Young Upstarts, and Let’s Do It In The Cloud
STELLAService on CNN
November 23, 2011
If you’re flying on Virgin America for the Thanksgiving holiday, be prepared to wait on hold for a long time according to a study released today by STELLAService. The results were highlighted on CNN’s OutFront with Erin Burnett tonight, as well as outlets like Huffington Post, Consumerist, and The Street.
Canstruction NYC Makes National Headlines
November 22, 2011
For the second year in a row, PKPR handled publicity for Canstruction, the annual design competition which helps feed hungry New Yorkers during the Thanksgiving season.
26 of New York City’s leading architecture firms designed larger-than-life sculptures out of more than 100,000 unopened cans of food, all of which were then donated to City Harvest. Highlights of this year’s competition included sculptures of Angry Birds, a Converse sneaker, and Alexander McQueen’s high heels made famous by Lady Gaga.
Highlights of this year’s coverage included features in the Wall Street Journal and MTV.com, a segment on WNYC, a Best Bets pick in New York Magazine, a shout out from Perez Hilton, and photo galleries in Time Out New York and Gothamist
Other national coverage ranged from ELLE Decor, WWD, and This Old House’s Bob Vila to Scholastic, TreeHugger, and Curbed.
Slavery Footprint Hits One Million Milestone
November 18, 2011
We are thrilled to announce that more than one million people have calculated their Slavery Footprint. The site’s creators estimated they would reach this major milestone by the end of the year, but extensive media coverage and social media buzz accelerated the site’s momentum.
PKPR continues to secure major coverage for Slavery Footprint. Recent highlights include The Washington Post, TechCrunch TV (Check out clip below), Oprah.com, The Consumerist, MSNBC.com, The Globe and Mail, The Toronto Star, The Guardian, Treehugger, UTNE, Food Republic, Bust Magazine, The Hairpin, and The Social Times.
SpaFinder on The Doctors
October 28, 2011
PKPR secured a major national television placement for SpaFinder today when editor Diana Wright appeared on The Doctors to demonstrate do-it-yourself spa and beauty treatments using Halloween-friendly items like pumpkin and chocolate. Check the video clip out here.
STELLAService on NY1
October 28, 2011
Asa Asks STELLAService on NY1 from The STELLA Team on Vimeo.
NY1 profiles STELLAService.
Slavery Footprint Creators Profiled in Adweek
October 24, 2011
Slavery Footprint gets the full-page treatment in this week’s issue of Adweek. The website’s creators, Justin Dillon of Slavery Footprint and John Matejczyk of MUHTAYZIK | HOFFER, were photographed for the magazine’s weekly Portraits page, which spotlights groundbreaking marketing campaigns. PKPR developed the concept for the photo, which features the creators holding scores representing the number of slaves working for them as calculated by the Slavery Footprint site.
STELLAService in Real Simple
October 13, 2011
PKPR secured a perfect placement for STELLAService in the November issue of Real Simple (circulation 1.9 million). For a seven-page feature on Shopping Smart, Real Simple created the special graphic above to illustrate STELLAService’s research on the retailers with the fastest phone support.
zozi.com in Cosmopolitan
October 03, 2011
PKPR placed a great item on zozi in the October issue of Cosmopolitan (circulation: 3 million), which highlighted the site as “a Groupon for adrenaline junkies.”
Lee, Rideau Win 2011 Dayton Literary Peace Prize
September 28, 2011
The Dayton Literary Peace Prize Foundation this week announced that The Surrendered by Chang-Rae Lee and In The Place Of Justice: A Story of Punishment and Deliverance by Wilbert Rideau are the winners of the 2011 Dayton Literary Peace Prize for fiction and nonfiction, respectively. Organizers also announced this year’s runners-up: Beneath the Lion’s Gaze by Maaza Mengiste and The Warmth of Other Suns by Isabel Wilkerson.
PKPR announced the winners in an exclusive in The New York Times and placed an AP story which was published in dozens of outlets including ABCNews.com, Yahoo! News, and Washington Post
Other coverage highlights included USA Today, Los Angeles Times, Mediabistro, and Poets & Writers.
Slavery Footprint Launches at Clinton Global Initiative
September 23, 2011
If you are reading this on a smartphone or laptop, you have at least three slaves working for you, according to Slavery Footprint.
Aiming to personalize the complex issue of modern slavery, the provocative website and app provide consumers with an eye-opening assessment of how much their lifestyle depends on forced labor, as well as the tools to take action in the marketplace to begin creating a free world.
PKPR is proud to be representing this groundbreaking initiative, which was developed by Slavery Footprint, a non-profit dedicated to ending modern-day slavery, in collaboration with the State Department’s Office to Monitor and Combat Trafficking in Persons.
PKPR developed and implemented a comprehensive strategy for the launch of the initiative, which was unveiled on the 149th anniversary of the Emancipation Proclamation at the Clinton Global Initiative in New York City this week. We placed major launch day stories in outlets such as CNN Money (shared more than 2000 times on Facebook and Twitter), Fast Company, and Voice of America. Other launch coverage highlights included The New York Times, Huffington Post, Wired, GOOD, and Mother Nature News.
The Moth Gets Hungry
September 16, 2011
The Moth kicked off its fall season with a stellar night of celebrated foodies sharing tales of gastronomic adventures. Top Chef’s Padma Lakshmi hosted the evening which featured a star-studded line-up of storytellers including Top Chef judge Gail Simmons and acclaimed chef David Chang of Momofuku.
Coverage included an interview with Laskshmi in New York Magazine, The Atlantic, Huffington Post, Gothamist, The Village Voice, The New York Times, Grub Street, Eater, The Dish, and Joonbug.