PKPR News
PKPR Launch Strategy Profiled in PR Week
August 30, 2006
PKPR’s strategy for the launch of Sherman’s Travel magazine was profiled in PR Week’s Launch Pad column.
PKPR launched the magazine, a spin-off from the travel site, by placing an exclusive story in the New York Times and then going wide to trade and consumer media, including USA Today, Los Angeles Times, Mediaweek, and Washington Post.
Hep Team Launches in NYC
June 01, 2006
After a successful pilot program in Chicago last summer, Hep Team expanded to three major markets in the summer of 2006 to raise awareness among gay and bisexual men that hepatitis A and hepatitis B are preventable by vaccination.
PKPR outreached to national and New York media, including organizing a press conference covered by NY1, CBS News on Logo, The Advocate, New York Blade, and Gay City News.
Picture Perfect Launch for Fotolog Book
June 01, 2006
Fotolog, the world’s largest photo blogging community, boasts a new book featuring more than 3,000 photos by its members. PKPR’s publicity campaign for the book has resulted in coverage ranging from ABC News Now and WABC-TV to a live chat on WashingtonPost.com to leading blogs like About.com, Gothamist, Towleroad, and Cool Hunting.
Praise for New Leadership Book
May 29, 2006
PKPR managed the national publicity campaign for Measure of a Leader by workplace behavior expert Aubrey Daniels. Coverage included: Workforce Management, TomPeters.com, Montreal Gazette, Washington Post, Harvard Management Update, Management Issues, and Training + Development Magazine
Peace Gets a Chance at NYC Benefit Concert
March 24, 2006
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PKPR helped shine a global spotlight on veterans groups working for peace when it handled publicity for the March 20th Bring Em Home Now Benefit Concert with Michael Stipe, Moby, Rufus Wainwright, Cindy Sheehan, Susan Sarandon, and Fischerspooner. Dozens of outlets from around the world covered the historic event including The New York Times, CNN, MTV, Fox News Channel, MSNBC, Rolling Stone, and AP.
Queer Lounge in Rolling Stone
January 30, 2006
Queer Lounge has officially become a Sundance institution thanks to a spread in Rolling Stone calling it one of the festival’s hot spots and a major feature in Hollywood Reporter. Other highlights included San Francisco Chronicle, The Advocate and profiles of Queer Lounge founder Ellen Huang in Go and Curve Magazine.
PKPR Scores Trifecta for Jewcy Benefit
December 17, 2005
Jewcy Chanukah was a benefit concert for New Yorkers looking for something more “Jewcy” than dreidel-spinning contests or Matzoh Balls. Perry Farrell, Triumph the Insult Comic Dog (Robert Smigel),
Saturday Night Live star Rachel Dratch, and hip hop provocateur Princess Superstar were among the many performers.
PKPR scored what Jewcy called “a trifecta”: a front page story in the New York Times Styles section, a shout out on New York Magazine’s Approval Matrix, and item in the New York Post’s Page 6.
To help drive ticket sales, PKPR also outreach to blogs, entertainment guides, and newsletters, from Thrillist to the Village Voice.
Fotolog Leads Photo Blogging Boom
December 05, 2005
Founded in 2002 as a small photo-sharing project for a few dozen friends, Fotolog became a thriving online community, especially in South America, largely through word of mouth online.
Fotolog hired PKPR in 2005 to raise the site’s awareness in the United States and position Fotolog as a leader in the emerging photo blogging boom.
PKPR leveraged co-founder Adam Seifer’s personal photo blog and professional background to position him as an expert on photo blogging and social networking.
Despite competition from sites such as Flickr, PKPR secured “big picture” stories on photo blogging that showcased Fotolog as the category leader. Coverage has included major profiles in Businessweek, Newsweek, Inc., Time, ABCNews.com, and MSNBC.com, and Adam is now recognized as a “face” of photo blogging. His commentary and photo blog have been featured in New York Times, ABC News, CBS Radio, WCBS-TV, WABC-TV, and Investors Business Daily
New York Times Profiles Webby Awards
June 08, 2005
Check out the lead story across the front page of today’s Arts Section of The New York Times. David Carr brings readers behind the scenes of The Webby Awards, revealing why it has become a pop culture phenomenon.
Reboot Study Makes National Impact
April 30, 2005
Reboot, the national network for young Jewish Americans, vaulted to national attention when PKPR managed publicity for the organization’s landmark survey on Gen Y and religion. The survey’s results received coverage in top-tier outlets, including USA Today, the Associated Press, MTV News, Washington Times, and ABCNews.com. PKPR also positioned Reboot co-founder Roger Bennett as an expert source for religion reporters, leading to ongoing relationships with PBS, NPR, US News & World Report and Christian Science Monitor.
Imagine Festival Gives Artists A Political Platform
September 07, 2004
The Imagine Festival of Arts, Issues & Ideas was an artistic antidote to the 2004 Republican Convention. Through vigilance and skillful messaging, PKPR broke through the cacophony of politicians and protesters, and gave artists a voice in the national dialogue.
Throughout the campaign, PKPR drove home the Festival’s core principle: art is vital to civic discourse. We highlighted the big picture early and often – at a kick-off press conference and then a media preview party, giving reporters access to artists and organizers. Once the Festival swung into gear, we managed publicity for the more than 200 events at 75 venues across the city, including a 4-mile long unemployment line of New Yorkers waving pink slips.
We placed five articles in the Wall Street Journal, ten in the NY Times, five in AP, and a 4-part series in the LA Times, and secured guest spots for organizers and artists on outlets from CNN and NY1 to Air America, and WNYC. Most importantly, we helped the Festival attract the attention – and exert the influence – it deserved. Most events were near-capacity, sold-out, or standing-room only
Tom Peters’ Travel Tips in NY Times
August 24, 2004
PKPR arranged for Tom Peters to be profiled in today’s Frequent Flyer column in The New York Times.
POZ Turns 10
June 08, 2004
The magazine that wasn’t supposed to survive, written for an audience that wasn’t supposed to survive, turned 10 years old this month.
Making a powerful statement on its cover with 80 of its HIV positive readers posing nude in famed New York restaurant Florent, POZ magazine celebrated its 10th Anniversary with a special issue looking back at the groundbreaking magazine’s first decade.
PKPR managed publicity for photo shoot with photographer Spencer Tunick, securing coverage in outlets from New York Times to Reuters to USA Today.
Tom Peters: Business Guru 2.0
December 03, 2002
“The reaction from the press has been unlike any I’ve received since In Search of Excellence in 1982.”
- Tom Peters
For his first book in five years, PKPR gave author and business expert Tom Peters a media makeover, positioning Re-Imagine! Business Excellence in a Disruptive Age as a re-invention of the business book and highlighting Peters’ expertise on post-boom, post-Enron issues. With a national book launch campaign that included targeted speaking engagements and a high-profile panel discussion at Bloomberg’s NY headquarters, PKPR landed Peters his first-ever profile in the New York Times, as well as major national print and broadcast coverage including O-The Oprah Magazine, Entrepreneur, Wall Street Journal, CNN, NPR, Reuters, Bloomberg Radio, and CNBC.
Voice of the Left Moves Front-and-Center
November 15, 2001
When the ten-year-old American Prospect wanted to quickly raise its profile, MKPR began by reshaping the left-of-center political magazine’s image from a quiet journal to an influential liberal antidote to the Bush administration. Thanks to MKPR’s outreach, the magazine enjoyed high-profile media placements nationwide, while co-founder and co-editor Robert Kuttner became a national media source on economic and political issues, appearing regularly on broadcast programs ranging from CNN and CNBC to NPR and Pacifica Radio Network.