PKPR News
Public Radio Exchange in New York Times
June 18, 2012
In a front page feature in today’s New York Times arts section, reporter Elizabeth Jensen took a look at the next generation of public radio shows poised to fill the void left by Car Talk when it stops producing news shows at the end of 2011. Jake Shapiro, executive director, of Public Radio Exchange (PRX), was featured prominently in the article, discussing PRX’s successful new public radio series including The Moth Radio Hour and Snap Judgment.
Atlantic Avenue�s Sidewalk Extravaganza
June 18, 2012
(Congresswoman Nydia Velazquez, BID director Josef Szende, Brooklyn Borough President Marty Markowitz at the ribbon cutting during the extravaganza).
The first-ever Atlantic Avenue Extravaganza presented by PKPR client, Atlantic Avenue Business Improvement District, was a resounding success. Celebrating the launch of the BID, a coalition of three hundred businesses along one of Brooklyn’s most famous boulevards hit the streets, literally bringing their business outside!
A jam-packed lineup of special events, performances, demonstrations, tastings, tours, games, and more brought Atlantic Avenue’s celebrated commerce, culture, and community to life.
PKPR made sure that the streets were bustling by securing coverage in Time Out New York’s Best of the Fests, amNY, Flavorpill , New York Post’s Hot Picks, New York Times, Brooklyn Exposed, Brooklyn Bugle, New York’s Grub Street, and many more!
Stampa in Cool Hunting, HGTV Father’s Day Guide
June 07, 2012
For Father’s Day, Stampa is offering an exclusive print collection that puts a twist…or should we say a stitch…on the traditional Father’s Day gift.
Renowned for his playful, colorful artwork that is hand stitched or drawn, Stephen Campbell created prints of iconic Father’s Day items, including Old Spice, ties, and a #1 Dad coffee mug.
Coverage so far has included Cool Hunting, HGTV, TrendHunter, and Jordan Reid of Ramshackle Glam, who the New York Observer hailed as a new generation Martha Stewart.
From the White House to Lowdown Hudson Blues
May 22, 2012
Blues legend Buddy Guy, fresh from jamming with President Obama at an all-star concert at the White House last month, will join celebrated chanteuse Neko Case to headline a free two-day blues music festival in Lower Manhattan on July 11th and 12th at the World Financial Center Plaza.
To announce the show, PKPR secured an exclusive in The New York Times, a segment on NY1 featuring Buddy Guy performing with President Obama, and coverage in BrooklynVegan. Time Out New York named its one of the top Blues/Jazz/World Music concerts of the summer and it was highlighted in both The New York Times and New York Post’s summer previews.
And set your DVRs for July 11th: PKPR booked Buddy Guy to perform on Late Night with David Letterman!
Internet Week Coverage Spreads Like a Viral Video
May 21, 2012
View more videos at: http://nbcnewyork.com.
Celebrating its 5th year, Internet Week New York 2012 resulted in more coverage in a wider variety of outlets than ever before, solidifying its role as a leader in the New York City tech boom.
For the week-long festival, PKPR secured over 250 articles and credentialed nearly 300 journalists to cover this year’s festival, representing a 60% increase in both metrics over 2011.
In-depth coverage of the festival, which consisted of over 200 events, exhibits, panels, and parties across the city, included New York Daily News, Adweek, Forbes.com, AFP, and New York Observer’s BetaBeat.
Additionally, PKPR secured 30 broadcast segments including New York 1 News, New York Daily News video, NBC New York Nightly News, and Voice of America.
Mayor Bloomberg, Internet Week Unveil NY Tech Map
May 18, 2012
PKPR worked with the NYC Mayor’s Office on coordinating a major press conference on May 15th at Internet Week New York Headquarters where Mayor Michael Bloomberg, Chief Digital Officer Rachel Sterne, and Internet Week New York Chairman David-Michel Davies unveiled the Made in NY Digital Jobs Map, an interactive guide to the City’s startups, investors, incubators, and coworking spaces, including over 325 digital companies that are currently hiring for thousands of jobs.
Created by Internet Week New York in partnership with the Mayor’s Office of Media and Entertainment and the New York City Economic Development Corporation, the Made in NY Digital Map already plots more than 500 digital companies across the five boroughs. The map offers direct links to the companies’ jobs listings pages and pinpoints the city’s hottest tech hubs, from the Flatiron District to DUMBO.
Over 30 media outlets attended the press conference, resulting in coverage in the New York Times, New York Post, Fast Company, TechCrunch, Mashable, Huffington Post, The Next Web, Crain’s New York Business, BetaBeat, VentureBeat, NY1, WABC, Portfolio, DNAinfo, and The Epoch Times.
Time Inc. Hosts 2nd Annual 10 NYC Startups to Watch
May 18, 2012
For the second year in a row, PKPR managed publicity for Time Inc’s 10 NYC Startups To Watch, which has quickly become one of the flagship annual events of Internet Week New York. TechCrunch called it a “pretty badass party” and New York Observer’s BetaBeat named it one one of the “ten must-see events of Internet Week.”
More than 50 journalists attended the event, filing on-the-scene stories featuring interviews with founders of Codecademy, Artsy, Fab, Stamped, and the other honored startups. Highlights of the coverage included a TechCrunch TV segment, in depth stories in Adweek, Fox Business, WNET’s MetroFocus, and Portfolio, and a slideshow on PCMag.com profiling each of the startups.
SpaFinder Highlighted in Mother’s Day Gift Guides
May 14, 2012
With the gift of spa becoming one of the most fashionable Mother’s Days gifts, PKPR executed a comprehensive campaign highlighting that the SpaFinder Gift Certificate is the only gift certificate valid at more than 7,000 spas around the world - from vacation resorts like Canyon Ranch to gyms like Equinox.
The results? SpaFinder Gift Certificates were highlighted in more than 25 Mother’s Day gifts guides and segments, including a major segment on the TODAY Show with style correspondent Amy Goodman, and video segments on Yahoo! TV (with Martha Stewart Living’s Editor Pilar Guzman) and BellaSugar TV.
Other outlets showcasing SpaFinder Gift Certificates in their Mother’s Day Gift Guides included USA Today, Huffington Post, RadarOnline, Fox Business, and Stylist.com.
Finally, men also recognized that moms everywhere need some R&R, with AskMen.com agreeing that there’s nothing quite like the indulgence of getting a professional massage.
Knight Funds New Video Translation Service
May 11, 2012
Aiming to strengthen the role of the Internet as an open platform for global learning, the John S. and James L. Knight Foundation and Mozilla this provided $1 million in funding to Amara, a pioneer in crowd-sourced video translation.
With nearly 170,000 videos translated since its founding in 2010, Amara is one of the world’s largest video subtitling platforms. Its system is used by a wide range of leading news, media and education organizations, from PBS NewsHour to Khan Academy and Al Jazeera, to reach wider audiences and further global understanding. In addition, Amara volunteers use the system to independently translate popular videos – from President Barack Obama’s message to the Sudan to KONY 2012, which was translated into 35 languages in 4 days.
The Knight Foundation tapped PKPR to handle outreach for this announcement to technology media. Coverage of the announcement included TechCrunch, The Next Web, Pando Daily, BoingBoing, Portfolio, Xconomy, Crowdsourcing, Nieman MediaLab, and more.
Scorsese Honored at 2012 Moth Ball
May 10, 2012
On May 8th, The Moth presented Academy Award-winning director Martin Scorsese with the 2012 Moth Award at its annual Moth Ball at Capitale in New York City. The honor was the centerpiece of a star-studded evening celebrating fifteen years of The Moth. Scorsese wowed the crowd with the story of a school field trip he took in 1951to the Old Bowery Saving Bank, now The Capitale, where the kids were allowed to touch $1,000 bills.
Coverage of the event included half-page stories in the Wall Street Journal and Metro, as well as New York Observer, Huffington Post, IndieWire, Time Out New York, CBS New York, Gothamist, and Flavorwire
FashionPlaytes Profiled in Family Circle
April 16, 2012
PKPR secured a terrific piece on FashionPlaytes founder Sarah McIlroy in the May 2012 issue of Family Circle. Sarah and her daughters are profiled in a feature story on moms who founded successful businesses with their families.
STELLAService Facebook Survey on CNN
April 05, 2012
Revealing that many retailers still need to refine their social media manners, one quarter of twenty top brands surveyed failed to respond to customer service questions posted on their Facebook pages, according to a test conducted by STELLAService.
PKPR secured an exclusive on the survey on CNN.com and placed stories in numerous outlets including Time, PC World, CNET, PCMag.com, ZDNet, Mashable, Technorati, Entrepreneur, Mediabistro’s All Facebook, Brandchannel, and MarketingVox.
Incubator for Health & Wellness Startups Launches
April 03, 2012
WellTech, a new health and wellness-focused incubator, launched this week with a duo of startups dedicated to changing how consumers pursue wellness and healthy living, FITiST and Wizpert.
Headquartered in New York’s Gramercy neighborhood, WellTech targets startups and companies using technology to create new, consumer-facing health and wellness solutions. WellTech will provide startups with strategic guidance, such as industry expertise and networking, office space, mentoring and marketing support. Participants will receive a minimum $50,000 in capital to help them grow their business and also will have potential access to future rounds of capital from WellTech and other introduced investors.
PKPR placed stories on the launch in Wall Street Journal, TechCrunch, The Next Web, MedCityNews, New York Observer’s Betabeat, mHealthNews, Crain’s New York, MobiHealth News, and iMedicalApps.
SpaFinder on The Dr. Oz Show
March 27, 2012
On today’s episode of The Dr. Oz Show, SpaFinder’s Sallie Fraenkel was dubbed “the ultimate spa insider” by Dr. Oz. Sallie appeared on the show to share and demo DIY at-home spa treatments inspired by three of the world’s top spas. You can watch the full segment here.
National Media Tour with Mariel Hemingway
March 24, 2012
For SpaFinder’s Wellness Week, PKPR coordinated a national media tour for spokesperson Mariel Hemingway in Los Angeles, Chicago, and New York City. Appearances included Access Hollywood Live, VH1 Morning Buzz Live, Better, and The Dr. Steve Show, as well as interviews in outlets from Shape to CBS News.
PRX’s Bullied Special Makes Headlines
March 23, 2012
With bullying in schools and on the Internet dominating the headlines, a new Public Radio Exchange special brought a fresh perspective to the issue with a collection of stories produced, reported, and hosted by teens who have experienced bullying firsthand or have been bullies themselves.
“Bullied: Teen Stories from Generation PRX” offered an hour of thought-provoking personal accounts, interviews, and examinations of bullying produced and told by youth reporters from Maine to Alaska to Sweden. Coverage of special ranged from a live interview and feature on Fox News to Huffington Post.
PKPR profiled in PR Week
March 09, 2012
PKPR’s successful campaign for Slavery Footprint gets high marks from PR Week.
Public Media Accelerator in Mashable
March 09, 2012
PKPR is thrilled to be working with Public Radio Exchange (PRX) on developing the media strategy for the Public Media Accelerator, a $2.5 million tech incubator that aims to do for public broadcasting what accelerators like Code for America and RockHealth are doing for government and health care, respectively.
In advance of a series of events at SXSW Interactive, PKPR placed an exclusive with Mashable announcing that PRX hired Corey Ford, director of Innovation Endeavors’ Runway program, the start-up incubator at Eric Schmidt’s early stage venture capital firm, and former producer for the Emmy Award-winning PBS series FRONTLINE, has been tapped as the Public Media Accelerator’s director. Ford will oversee the program which will invest in mission-driven entrepreneurs from media, technology, and design to build ventures with the potential to reshape the future of public media.
Other coverage of the announcement included TechCrunch, Niemen Journalism Lab, Current, and Radio World.
Stay tuned for more news in the coming months!
New York Times Rave for Theatre Y
February 27, 2012
In a rare review of an Off Off Broadway show, Ben Brantley of The New York Times gave Theatre Y’s production of I Killed My Mother a rave review this week, saying that “Karin Coonrod’s stark, poetic production is performed with feral fierceness by Andrew Hampton Livingston and the uncanny Melissa Lorraine Hawkin.” Other reviews included The New York Post, Backstage, Theatremania, and NYTheatre.
The Moth Receives MacArthur Grant
February 25, 2012
Congratulations to The Moth, which has received has received a $750,000 grant from the MacArthur Foundation, which will be used to expand its Moth Radio Hour to a weekly program and to preserve its vast video and audio archive of live performances. Check out the amazing video above from The MacArthur Foundation and these fantastic stories on the grant in Wall Street Journal, The Boston Globe , The Huffington Post, and The New York Times.