PKPR News
Link TV iPad App Launches
November 16, 2012
Revolutions happen. Russian punk rockers are sent to jail. The shooting of a 14-year-old Pakistani girl galvanizes a country - and the world.
To help viewers make sense of global events, Link TV launched the first iPad app tthat curates the best television news, raw videos, and documentaries from around the world.
PKPR secured coverage of the app in a wide range of outlets from NBC News, The Next Web, and The Guardian to MacWorld, Mediabistro, Journalism.co.uk, Broadcasting & Cable, Tab Times, and Addictive Tips. We also placed bylines by Link TV executives on how the app revolutionizes global news for the YouTube era in outlets like MediaShift, Huffington Post, and Take Part.
President Obama Praises Slavery Footprint
October 26, 2012
Aiming to help business eradicate forced labor from their supply chains, the White House last month announced a range of efforts to combat human trafficking including the launch of Made In A Free World, the first program of its kind aimed at helping companies ensure that no forced labor is used at any point in the creation of their products.
Made in A Free World was created by PKPR client Slavery Footprint with support and input from the State Department, leading NGOs, Dun and Bradstreet, and Ariba.
The news was announced in conjunction with President Barack Obama’s speech at the Clinton Global Initiative in September on ending modern slavery, where he singled out Slavery Footprint’s work: “Consumers can help by visiting slaveryfootprint.org. Speak up and insist our products aren’t made of forced labor.”
PKPR secured coverage for the launch of Made in a Free World in outlets from Fast Company to Take Part, as well as key industry trade publications covering supply chain management such as Human Resource Executive, Supply Chain Management Review, and Material Handling & Logistics.
Kudos for Helen & Edgar
October 24, 2012
PKPR was thrilled to handle publicity for the world premiere of Helen & Edgar. Brought to the stage by he creative team behind longtime PKPR client The Moth, Helen & Edgar is Edward Oliver’s mesmerizing, hilarious and heartbreaking tale of he and his sister Helen’s strange childhood in Savannah, and their mother’s struggle with madness.
Here a just a few of the raves of the limited-run production:
“Utterly absorbing and unexpectedly moving” - Ben Brantley in the New York Times
“Oliver, with nothing but his alien timbre and a few perfectly chosen gestures, captivates and mesmerizes as we laugh and gasp at the agonizing, exhilarating upbringing that shaped his one-of-a-kind voice, hewed it out of insanity, chaos, and, most troublingly of all, love.” - Scott Brown in New York Magazine
“Oliver takes listeners on a raw, riveting and — despite its eccentricity — highly relatable journey.” - T. Michelle Murphy in Metro
“Edgar Oliver weaves together a patchwork of incidents from his rather gothic upbringing in Savannah, Ga. It was far from an idyllic childhood, but Oliver exhibits no rancor. Rather, the performer, in his exceptionally distinctive manner, seems to joyfully relish the telling of it—and the pleasure is infectious.” - Ron Cohen in Backstage
Dumbo Arts Festival Gets Major Air Time
October 12, 2012
PKPR secured major air-time for artists participating in this year’s Dumbo Arts Festival, the massive 3-day event featuring the works of over 500 artists.
Check out this great preview segment by ABC Eyewitness News’ Lauren Glassberg as she speaks with artists John Lunceford and James Cospito about their Communilumin reed installation and Entasis Dance’s Eve Bailey about her performance.
On-site at the festival, New York 1 News’ Adam Balkin was wowed by Codex Dynamics’ massive video projection presented on the archway of the Manhattan Bridge, Wildbytes’ Superhero installation, and Hindsight is 20/20 along the Brooklyn waterfront.
Additionally, check out FOX New York where artist Matt Friedlander spoke about his 60 foot mural project at the Children’s Art Village.
Dumbo Art Festival Covers the Neighborhood in Color
October 03, 2012
The 16th annual Dumbo Arts Festival took New York City by storm in September. The three day event boasted an eclectic schedule of works, performances, and exhibits by more than 500 artists.
From huge projections across historic buildings and the Manhattan Bridge to interactive performances in Brooklyn Bridge Park to whimsical art floating on the East River and in the sky, festival goers experienced a free feast for the senses.
PKPR made sure the crowds kept DUMBO packed all weekend by securing preview coverage in Time Out New York’s Best of the Fests, The New York Post’s Hot Picks, CBS New York, The Huffington Post, Fodor’s Travel Guides, Complex Magazine, The L Magazine and many more!
Major feature on Arts Brookfield in NY Times
October 01, 2012
Wow! PKPR secured a front page Arts section feature on our longtime client Arts Brookfield. In an in-depth piece by culture reporter Allan Kozinn, the Times explores how Brookfield Properties, under the leadership of Artistic Director Debra Simon, “has emerged as a surprisingly significant player in the arts” in New York City and nationwide.
Data Projects win Knight News Challenge
September 28, 2012
Six media innovation ventures that make it easier to access and use information on local communities, air quality, elections, demographics and more received a total of $2.22 million this week as winners of the Knight News Challenge: Data.
PKPR secured coverage for the winners in a wide range of outlets including TechCrunch, Fast Company, The Next Web, The Verge, Talking Points Memo, TechPresident, Columbia Journalism Review, and CivSource,
Eyewitness Videos that Changed the World
September 24, 2012
Eyewitness videos were instrumental in catapulting Occupy Wall Street from the streets into international headlines. Now, as the movement marks its first anniversary on September 17th, Link TV News compiled its list of 10 Raw Videos That Changed the World.
PKPR secured coverage for the video in a wide range of outlets including Huffington Post, The Social Times, ReadWriteWeb, Mediabistro, TakePart, and PolicyMic.
Over the past, the video has been viewed more than 25,000 times and counting.
An OpenTable for Rehearsal Space
September 15, 2012
Fractured Atlas this month launched the first service enabling artists to find, schedule, and rent available rehearsal and performance space based on a wide range of needs, including date, time, cost, and location.
PKPR placed stories on service in a wide range of outlets, including Backstage (check out the awesome infographic above), The Next Web (which dubbed it “an OpenTable for rehearsal space”), Crain’s New York Business, American Theatre Magazine, New York Observer’s Betabeat, DNAinfo, Brokelyn, and Animal New York.
Moleskine + Evernote = Fast Company, NBC
September 13, 2012
In a genius collaboration, Moleskine has partnered Evernote to create the Evernote Smart Notebook, which will enable users to digitize and search their hand-written notes and sketches with a snap of their iPhone camera.
PKPR used the announcement as a news peg to secure coverage on Moleskine and its larger initiative aimed at bridging the analog and digital worlds. Two highlights included an interview with Moleskine CEO Arrigo Berni on NBCNews.com and an interview with Moleskine America president Marco Beghin in Fast Company. Stay tuned for reviews of the Evernote Smart Notebook in Wall Street Journal, Wired, and Mashable when it goes on sale in stores on October 1st.
Fractured Atlas Profiled in Reuters
September 13, 2012
Reuters today takes an in depth look at how Fractured Atlas is at the forefront of fiscal sponsorship, an increasingly popular funding alternative that allows artists and small arts groups receive grants and tax deductible donations that are normally only available to 501(3)c organizations. Over the past year, more than 2,000 arts projects have raised nearly $10 million through Fractured Atlas’ fiscal sponsorship program, the largest arts program of its kind in the nation.
It’s a Bird, It’s a Plane!
September 12, 2012
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No! It’s the Dumbo Arts Festival!
New Yorkers will have the opportunity to experience what it’s like to have superpowers at this year’s Dumbo Arts Festival, taking place from September 28-30.
Festival-goers will be able to fly across one of DUMBO’s landmark buildings, shift their shape and size, and throw light beams as part of Superhero, a large-scale outdoor experience that will be presented as the AT&T Signature Artwork at this year’s Festival.
PKPR secured coverage of Superhero in outlets from The Huffington Post and New York Observer’s Betabeat to DNAinfo.com and The Brooklyn Daily.
The Festival is also being highlighted as a top pick in many Fall Previews including Time Out New York, Time Out New York Kids, CBSNewYork, NYCGo and more!
Slate, Time cover STELLAService Back-to-School Study
August 29, 2012
In advance of Back to School shopping season, STELLAService studied just how much money shoppers save by purchasing school supplies on sites such as Walmart.com and Staples.com instead of going to the stores themselves. Their finding: the firm’s mystery shoppers spent significantly more to buy the same or comparable items online as they did offline.
Coverage of the STELLAService study included: CNBC, Time, Slate, PCMag, US News & World Report, and Consumerist.
PRX’s ‘99% Invisible’ Breaks Kickstarter Record
August 27, 2012
99% Invisible, a “tiny radio show about design” that is distributed by Public Radio Exchange (PRX), raised $170,477 from 5,661 backers, making it Kickstarter’s most funded journalism campaign ever!
Hosted by Roman Mars, who has been dubbed “the Ira Glass of design” by The New York Times design columnist Allison Arieff, 99% Invisible is the latest public radio show and podcast distributed by PRX to become a runaway hit. It recently reached #1 on the iTunes podcast charts, as well as #1 in both the Arts and Design categories.
PKPR leveraged 99% Invisible’sKickstarter success to get the program and PRX coverage in Mediabistro, Current, Core77, East Bay Express, and Smart Planet.
STELLAService CEO on PBS’ Nightly Business Report
August 23, 2012
As the $83.8 billion back-to-school shopping season kicks into high, a new STELLAService study revealed that while shopping online may save customers some time, a trip to the mall can pay off in savings as well as overall convenience.
PKPR secured wide coverage for the study, including an appearance by STELLAService CEO Jordy Leiser on PBS’ Nightly Business Report. Other placements included CNBC, Slate, Time.com, MediaPost, U.S. News & World Report, The Consumerist, and PCMag.com.
Moleskine Selects PKPR as North American PR Agency
August 15, 2012
PKPR is thrilled to be working with our new client Moleskine, a company that has built its brand by engaging with its fans in an intelligent, sophisticated, and thoughtful way.
As Moleskine expands with new collections and initiatives dedicated to a mobile lifestyle, PKPR is looking forward to implementing a smart, strategic campaign that reflects the Moleskine approach, style, and legacy. Check us out in PR Week for the full story!
The 48 Hour Film Project Hits the Road
August 02, 2012
The world’s largest timed filmmaking competition hit the road this summer traveling to nearly 125 cities around the world, challenging local residents in each city to create a film in 48 hours. From Los Angeles to New York, PKPR handled U.S. publicity for the tour in nearly 40 markets.
Broadcast coverage highlights across the country includes Deco Drive (FOX/Miami), Indy Style (CBS/Indiana), CW 11 News (CW/St. Louis), Talk Philly (CBS/Philadelphia), ABC News (ABC/Des Moines), Virginia This Morning (CBS/Virginia), New Day Northwest (NBC/Seattle), and more!
Print and online media highlights include Associated Press, The Boston Globe, The Washington Examiner, Baltimore City Paper, The South Florida Times, St. Paul Pioneer Press, The Salt Lake Tribune, The Houston Press, and Albuquerque Journal.
Lowdown Hudson Blues Festival hits NYC, Letterman
July 17, 2012
Arts Brookfield’s second annual Lowdown Hudson Blues Festival, with headliners Buddy Guy and Neko Case, brought an estimated 20,000 people to the World Financial Center Plaza on July 11th and 12th.
To position the Lowdown Hudson Blues Festival as a major national festival, PKPR booked Buddy Guy on the Late Show with David Letterman to sit in as a special guest with Paul Shaffer and the CBS Orchestra.
PKPR built up anticipation for the festival with coverage in Time Out New York (#1 critics pick), New York Times, New York Daily News, New York Post, AM New York, Newsday, New Yorker, New York Magazine, Pitchfork, Flavorpill, Brooklyn Vegan, The L Magazine, and Bust Magazine.
Post coverage of the festival included two NY1 segments, one of which featured Buddy Guy interviewed by George Whipple, as well as Rolling Stone, a Village Voice review, a Time Out New York slideshow, and two days of photo sets on Brooklyn Vegan.
Knight News Challenge Winners Unveiled
July 03, 2012
On June 18th at MIT in Boston, Knight Foundation announced that six media innovation ventures would be awarded more than $1.37 million as winners of Knight News Challenge on Networks. The winning projects build on existing networks, such as UStream or Twitter, to create new ways for informing and engaging communities.
PKPR focused its campaign on technology and startup reporters, securing coverage of the announcement in outlets such as the Boston Globe, GigaOM, The Next Web, The Wrap, MediaBistro, ReadWriteWeb, and Columbia Journalism Review.
In addition, PKPR conducted targeted outreach for each of the six winning projects, pitching reporters on related beats, such as online privacy or tablet innovation. This led to profiles or stories on individual winners, such as Behavio (Techcrunch, Fast Company, and PSFK) and WatchUp (The Economist, Mashable).
YOU’VE GOT MAIL… not that it’s helpful
June 27, 2012
Next time you’ve got a question while shopping online, think twice before firing off an email if you are expecting a helpful answer.
A study by STELLAService found that retailers answer customer emails completely just 54% of the time. There was some good news, however, for shoppers. Among the top 25 retailers, LLBean.com answered nearly 90% of customer emails thoroughly.
PKPR secured an exclusive with Mashable. Additional coverage ranged from The Consumerist to Fox Business to Yahoo! Shine