PKPR News
iVillage, MTV, Fitness Promote Sun Safety
May 27, 2011
For Melanoma Awareness Month this May, PKPR promoted SpaFinder’s “I Will Reflect” bracelet which changes color when when exposed to harmful UV rays to remind users to cover up and practice sun safety.
Coverage has included iVillage, Fitness, MTV.com, Everyday Health, Perez Hilton, and Woman’s Day
SpaRahRah! Goes Nationwide
May 23, 2011
After a successful pilot launch in New York City and Los Angeles, SpaFinder expanded SpaRahRah, its deals program featuring exclusive discounts on spa, wellness, and travel packages curated by the experts at SpaFinder. The program now includes national travel packages, as well as local deals in South Florida and Dallas.
Coverage of SpaRahRah! has included USA Today, Yahoo! News, Aol Daily Finance, CNBC.com, College Candy, and Spa Business
Tweets, Texts, and Theater
May 17, 2011
This was one performance where the audience was not asked to turn off its phones.
In “The Attendants” by The Nerve Tank, audience members were invited to send text messages and tweets to influence the actions of two performers enclosed in an eight-foot plastic cube in the middle of the World Financial Center, one of New York City’s busiest business hubs. People around the world were also able to send messages and watch every move via a live webcam feed at www.NerveTank.com.
Features on this extraordinary production included The New York Times, NY1, amNY, Village Voice, Time Out New York, City Arts, Flavorpill, Tribeca Tribune, and DNAinfo.
FashionPlaytes in Working Mother, PBS Kids
May 17, 2011
FashionPlaytes, which lets young girls design and wear their own outfits, continues to win raves from influential parenting outlets. Working Mother, PBS Kids, Yahoo! Shine, BabyCenter, and Imagination Soup are just a few of the high-profile pubs that have recently sung its praises.
New Mizrahi Duds for Brooklyn Youth Chorus
May 14, 2011
One of the world’s most celebrated youth choirs is now also the best-dressed, thanks to acclaimed fashion designer Isaac Mizrahi.
The Grammy Award-winning Brooklyn Youth Chorus Academy, which has performed with the likes of Elton John, Lou Reed, and Sufjan Steven, premiered it new line of choir robes custom-designed by the Brooklyn-born fashion icon during a performance with Manchester Orchestra on Late Night with David Letterman on May 12th.
“They had me at Brooklyn,” Mizrahi told the Daily News.
Check out their performance on Letterman below.
LMCC in Wall Street Journal
May 10, 2011
On the eve of Governors Island opening for the summer, PKPR placed a feature in the Wall Street Journal on Building 110, a former military warehouse transformed into open arts studios and exhibition space by the Lower Manhattan Cultural Council.
SpaFinder on The Today Show
May 06, 2011
Visit msnbc.com for breaking news, world news, and news about the economy
PKPR secured a great segment on The Today Show today highlighting SpaFinder Gift Certificates as a great last-minute gift for Mother’s Day.
Other top outlets featuring SpaFinder in their Mother’s Day gift guides include Shape, Huffington Post, The Daily Glow, Fab Fit Fun, She Knows, and MomFinds.
Bieber and Streep: Only at The Webbys
April 15, 2011
Bieber. Meryl Streep. Angry Birds. The Old Spice Guy.
Nope, it’s not a weird dream, it’s just some of the wildly diverse nominees for The 15th Annual Webby Awards.
Over 150 outlets covered this year’s nominee announcement including The New York Times, Reuters, Mashable, CNN, Huffington Post, Wonderwall, Wired, People.com, USA Today, AFP, E! Online, MSNBC.com, Hollywood Reporter, LA Times, Forbes.com, The Atlantic, Business Insider, and TubeFilter.
Wellness Week TV Coverage Nationwide
March 30, 2011
PKPR developed and implemented an aggressive, national campaign to promote SpaFinder’s Wellness Week 2011.
With more than 500 spas, fitness centers, and yoga studio participating in cities across the country, PKPR went deep securing more than 40 in depth TV segments on local stations in New York, Los Angeles, Chicago, Dallas, Boston, Atlanta, Philadelphia, Houston, Miami, Columbus, Detroit, Las Vegas, Phoenix, Tampa, and more.
Check out some of the best segments below.
Denver - KUSA-TV (NBC): Spas, fitness centers offering half-off deals:
Atlanta - WXIA-TV (NBC): Are Spa Weeks a Good Deal?
Baltimore - WMAR-TV (ABC)/Good Morning Maryland: SpaFinder Wellness Week more about comfort, less about money
Boston - New England Cable News: Could you use some TLC? Wellness Week brings deep discounts for spa treatments and other healthy treatments
Internet Week: The future of DIY Bieber
March 22, 2011
Living up to its reputation as the ultimate crowd-sourced festival, Internet Week New York last week launched Make the Stage, an online campaign that allows the public to submit and select the live presentations for the festival’s main stage.
Now in its fourth year, Internet Week New York has fast become the world’s top celebration of all things digital. This year’s festival, which will take place from June 6th through the 13th, is expected to draw over 20,000 people to more than 200 crowd-sourced events across the city. Located at Internet Week New York Headquarters, the AOL Broadcast Stage showcases interviews, panels, and presentations by the Internet’s top brands and thinkers, with all programs streamed live to a global audience.
Check out coverage of the campaign - and Alex Blagg from A Bajillion Hits’ brilliant promo video (above), in New York Magazine, Gawker, Bulldog Reporter, AdRants, NYConvergence, PR Newser, and MediaBistro.
STELLAService in TechCrunch
March 21, 2011
PKPR is proud to announce that we are now representing STELLAService, the first independent customer service ratings provider for online retailers.
To kick things off, PKPR placed an exclusive story in TechCrunch today announcing that the company has raised $2 million in early stage funding. Other coverage including VentureWire, VentureBeat, and WWD.
Stay tuned for more exciting news from STELLAService in the coming months, including exclusive rankings of top retailers and new features and tools to help consumers shop smarter online.
Solange Knowles & Chris Taylor Benefit Song
March 19, 2011
PKPR managed the U.S. launch of “Kenya”, an exclusive, ‘donate to download’ track and video by Solange Knowles, Chris Taylor of Grizzly Bear and Twin Shadow. The track benefited RAIN, the Replenish Africa Initiative.
Coverage of the campaign included MTV.com, USA Today, Stereogum, Pitchfork, BET.com, SPIN, Idolator, Death + Taxes, The Quietus, and Hipster Runoff.
USA Today: Webbys + MLB = Home Run
March 15, 2011
This year, global fans around the world will be able to experience the Webby Awards live thanks to a unique partnership with the interactive media arm of Major League Baseball, annually the Internet’s largest presenter of live events.
In addition to social media and multiple stream integrations, viewers will have the ability to share in-progress highlights, interact on multiple screens using custom developed mobile phone and tablet apps, and experience a tricked-out video stream that provides not just a front row seat to the ceremony, but also the ability to participate and shape the event as it unfolds.
USA Today has the full scoop here.
The Rover “roves” the World Financial Center
March 12, 2011
The sound of Carnival carousing and swordfights filled the World Financial Center this March when it presented a production of The Rover, a 17th Century Restoration comedy by Aphra Behn, the first professional female playwright in the English language.
From March 2nd through March 20th, Aphra Behn’s biting comedy of manners transformed the bustling business hub into 17th Century Naples at the height of Carnival, including live music and songs performed by the actors themselves. The New York Classical Theatre production employed the company’s signature panoramic staging style, taking audience members up and down staircases and around mezzanines throughout the 3.5-acre venue. Helmed by director Karin Coonrod, the bawdy, full-blooded romp unfolded not just in front of the audience but all around it.
See reviews of The Rover in The New York Times, The Village Voice, Back Stage, Downtown Express, NY Theatre, and Off Off Online.
Good Housekeeping Loves FashionPlaytes.com
February 24, 2011
PKPR is thrilled to announced that we are now representing FashionPlaytes.com, an online service that lets girls age 5-12 design and wear their own clothes.
To launch the campaign, we arranged for FashionPlaytes to be tested and reviewed by the influential Good Housekeeping Research Institute. Naming it a “Best Product,” Good Housekeeping raved about the service, calling it a “great website for girls that are interested in fashion.”
Stay tuned for more exciting news from this up-and-coming company.
zozi.com Takes WABC-TV on NYC Subway Race
February 03, 2011
zozi.com is all about helping people get the most of out of their cities for less. Case in point: a race in the New York City subway system that leads contestants to the Big Apple undergrounds’ hidden secrets and passageways. zozi.com co-founder Dan Gruneberg shows WABC-TV’s Lauren Glassberg how zozi can help New Yorkers experience the city’s coolest and most unique activities without breaking the bank.
Net Neutrality, Privacy Top Webby Awards List
January 21, 2011
On the heels of the 20th anniversary of the World Wide Web last month, the International Academy of Digital Arts and Sciences (IADAS) has identified security, privacy, copyright law, net neutrality, and maintaining an open Web as the top five challenges facing the medium in the next five years.
Dedicated to the creative, technical, and professional progress of the Internet, IADAS’ 750 global members serve as the judging body of The Webby Awards, the leading international honors for excellence on the Internet. Members of the Academy range from Internet co-inventor Vinton Cerf, Martha Stewart, and Arianna Huffington to Federated Media founder John Battelle and Twitter co-founder Biz Stone.
Coverage of the Academy’s report ranged from Huffington Post and Time.com to Mediabistro and Portfolio.
New York Times: A Musical About Robert Moses?
January 13, 2011
Highlights from a forthcoming full-length musical exploring the controversial life and legacy of urban planner Robert Moses will have its world premiere at the World Financial Center Winter Garden on Saturday, January 15th.
In an in depth preview on the front page of the Arts section of the New York Times today, reporter Robin Pogrebrin went behind-the-scenes with Moses biographer Robert Caro to meet the musical’s composer, Gary S. Fagin, and celebrated actor and singer Rinde Eckert, who will portray the city’s “Master Builder.”
Rock & Roll Circus at Lincoln Center
January 12, 2011
The Rock & Roll Circus was a two-day, three-ring, musical extravaganza featuring Ariel Pink, Amazing Baby, Nick Zinner and Aska, Saint Motel, contortionist, acrobats, and more under the 40,000 square foot Big Apple Circus Tent at Lincoln Center on January 3rd and 4th.
Picking up where the best of 1968’s legendary rock superstars left off, the all-new Rock & Roll Circus was a raucous, cutting-edge marriage of the best of circus spectacle and today’s top musicians
Coverage included NBC New York, New York Press, BrooklynVegan, Stereogum, Village Voice, FREEwilliamsburg, The Fader, Flavorpill, Huffington Post, SPIN, PAPER, New York Times, BlackBook, WNYC, This Week in New York, and Bumpershine,
Medieval Play Comes to Life on NYC Streets
December 20, 2010
The medieval mystery play got a 21st century update in December when the Christmas story was brought to life on the streets of New York City through a raucous mix of music, dance, song, and drink.
In Strangers and Other Angels, Manhattan’s Morningside Heights became the backdrop for a wild, joyful re-imagination of the centuries-old Second Shepherd’s Play. The production wound inside and outside venues throughout the neighborhood, from Sakura Park near Riverside Church to the Union Theological Seminary. Gathering crowds along the way, the performance culminated with a celebratory dance involving the entire cast and audience and food and drink for all to share.
PKPR placed stories in NY Daily News, WNYC, Metro NY, NY1, Time Out New York Kids, NY Press and New York Times.