PKPR News
Cinereach Makes Its Media Debut
March 22, 2008
A quartet of young, socially conscious filmmakers mentored by Oscar-nominated directors like Albert Maysles (Grey Gardens, Gimme Shelter) and Rachel Grady (Jesus Camp, Boys of Baraka) debuted their short documentaries at the first major event presented by the new non-profit Cinereach earlier this week.
PKPR helped introduce Cinereach and the filmmakers to the industry and public by placing stories in outlets like Hollywood Reporter and Filmmaker Magazine, securing an exclusive screening of one of the film’s on New York Magazine’s Vulture blog, and facilitating posts by two of the filmmakers on Huffington Post.
Held at The Gramercy Hotel Rooftoop, guest included director Mira Nair and reporters from the New York Times, Entertainment Weekly, The Reeler, and IndieWIRE.
2008 Queer Lounge Moves into Bigger Digs
January 28, 2008
C.A.N.T. @ SUNDANCE - Homos Away From Home
“Everything gets bigger and bigger at Sundance, from the pioneering Queer Lounge, now located in a multilevel storefront on Main Street, to the number of features that apply to get in…” - The Los Angeles Times - January 16, 2008
For the third year in a row, PKPR traveled to Park City, Utah to help Queer Lounge puts its unique stamp on the Sundance Film Festival. With panels by day and parties by night, Queer Lounge proved a major hit thanks to its prime new location on Main Street.
Entertainment Weekly covered the Queer Lounge panel on the Hollywood writer’s strike, while The Advocate, LOGO, and Washington Blade used Queer Lounge as the jumping off point to exlore gay film’s resurgence at Sundance.
But our favorite was VH-1’s Best Week Ever , which turned its hidden camera on Queer Lounge revelers to determine if “the gays” are really better dancers.
Wall Street Journal profiles Dealnews
December 20, 2007
To cap off the holiday season, PKPR secured a profile of dealnews founder Dan de Grandpre—and his personal tips for last-minute holiday shopping—in the Wall Street Journal today.
dealnews Dominates Black Friday Coverage
December 06, 2007
MKPR developed a comprehensive strategy aimed at positioning dealnews as the leading source for intelligence on Black Friday sales and deals. Founder Dan de Grandpre appeared on outlets from Fox & Friends to Good Morning America Now to CW11 Morning New to discuss shopping tips and participated in a satellite TV tour and morning drive radio tour in more than 20 markets around the country. dealnews has also been featured prominently in coverage leading up to Black Friday, including PCMag.com, Smart Money, AP, USA Today, and Forbes.com.
Webby Awards on Good Morning America
December 05, 2007
To help drive entries for the 2008 Webby Film and Video Awards, PKPR recommended that the Webbys develop a list of the 12 most influential Web video moments of all time.
The final list, which included everything from the Star Wars Kid to Senator George Allen’s infamous “macaca” incident, attracted major attention. PKPR secured segments Webby Awards executive director David-Michel Davies on Good Morning America, Fox News Channel, ABC News, and Public Radio International, and placed items on leading blogs from Boing Boing to Screenhead.
Gotham Awards Kick Off Awards Season
December 03, 2007
PKPR took The Gotham Awards to the next level in 2007 by securing the awards wider coverage than ever before. More than 60 media outlets covered the red carpet arrivals, including Access Hollywood, Inside Edition, Extra, CNN, BBC, Entertainment Weekly, E! Online, Newsweek, and FoxNews.com.
To get a sense of the event, check out Jada Yuan’s terrific segment for New York Magazine in the video above.
Ellen Page Plugs Not One, But Two PKPR Clients
November 28, 2007
Check out this clip of Oscar nominee and Juno star Ellen Page on VH1’s Best Week Ever.
Fresh off her win at The Gotham Awards the night before, Page reveals that she also secretly envies taking home a Webby Award.
The Moth Turns 10 at Moth Ball
November 13, 2007
Fresh off the heels of promoting The Moth’s first-ever National Story Tour, PKPR managed publicity for The Moth’s 10th Anniversary Moth Ball Gala. A highlight of the coverage was a full-page story in Time Out New York featuring an oral history by past storytellers including authors Malcolm Gladwell and Gay Talese. For more coverage of The Moth Ball, see InStyle, Gawker, and Jossip.
Yahoo! Tech Story Sends Massive Traffic to dealnews
November 12, 2007
For the 2006 holiday shopping season, PKPR developed an aggressive PR campaign for our newest client, dealnews (http://dealnews.com), the web’s leading guide to the best deals on consumer electronics, gadgets, apparel, and more.
In addition to placements in key outlets such as The New York Post, The San Francisco Chronicle, Bloomberg, and Consumerist.com, PKPR helped drive online holiday shoppers to dealnews by focusing heavily on web portals, news sites, and blogs. On December 22nd, a post by Yahoo! Tech blogger Tom Samiljan appeared on the Yahoo! home page , perhaps the most valuable piece of real estate on the Web, resulting in massive traffic to dealnews. In all, unique visitors to dealnews during the holiday season increased four-fold, from 760,000 in 2005 to more than 3 million in 2006
Gotham Awards Celebrate Year’s Best Indie Films
November 09, 2007
The kick-off to the film awards season, The Gotham Awards will take place for the first time ever at Brooklyn’s Steiner Studios. PKPR has secured major coverage for this year’s awards including AP, International Herald Tribune, New York Daily News, New York Post, Los Angeles Times, and Yahoo! Movies. Tune back in November 28th for coverage of the actual awards.
Media Flock to Spa Experience at Grand Central
October 31, 2007
More than 75 reporters attended an exclusive media preview for SpaFinder’s Spa Experience, a free, four-day event at Grand Central featuring 50 spas from around the world. Coverage included USA Today, ABC News 20/20, BusinessWeek Weekend TV, Good Day New York, CW11 Morning News, Bloomberg on the Weekend, WCBS-TV, New York Post, Daily News, Woman’s World, and AARP The Magazine (link to PDF), the world’s largest circulation magazine, and Budget Fashionista.
SpaFinder on E!
July 30, 2007
PKPR worked closely with E! News Daily to create a terrific segment on celebrity eyecare secrets featuring Luxury SpaFinder beauty editor Melisse Gelula. PKPR has also recently arranged interviews for Melisse and editor in chief Gary Walther with a wide range of outlets on spa and beauty trends - from an in depth piece in the New York Times to ranging from MSNBC,
Bowie, YouTube Founders Honored at 11th Annual Webby Awards
June 11, 2007
For the 10th year in a row, MKPR managed publicity for The Webby Awards, which were held in New York City on June 5, 2007. Coverage spanned from CNN, AP Television, NPR, and ABC News to New York Magazine, Wall Street Journal, New York Times, and Gawker. Watch the TV coverage and read what media outlets around the world are saying.
PKPR Helps The Moth Spread its Wings
April 20, 2007
Hailed as “New York’s hottest and hippest literary ticket” by The Wall Street Journal, The Moth presented its first-ever national tour in 2006/2007.
PKPR managed publicity for the 13-city, generating major features in media outlets across the country—from Washington Post and Washington Examiner to NPR’s Here and Now to Seattle Post-Intelligencer and The Christian Science Monitor.
Ars Nova’s “Thursdays at Ten” Gets Raves
February 28, 2007
Ars Nova, the intimate Off-Off Broadway theater, tapped PKPR to help shine a spotlight on “Thursdays at Ten,” its weekly series showcasing some of New York City’s most exciting up-and-coming performers, including Creation Nation, Bridget Everett, and Freestyle Love Supreme. Recent in depth coverage of the series has ranged from The New York Times and Time Out New York to New York Press to Thrillist.
Ironweed Pioneers a New Type of DVD Club
January 05, 2007
Since Ironweed Films debuted in December 2005, PKPR has helped the politically-minded DVD-of-the-month club pioneer a new category and surpass subscription goals by securing valuable coverage in both print and online media – from the New York Times, Christian Science Monitor, and San Francisco Chronicle, and UTNE Reader to New York Press and BUST.
Look, Love, Listen, Respect Debuts
December 07, 2006
Look, Love, Listen, Respect is a public service announcement campaign starring Susan Sarandon, Whoopi Goldberg, Rosie Perez, and Amanda Peet. A collaboration between HIV Forum NYC and the Callen-Lorde Community Health Center, the campaign breaks new ground by enlisting female spokespersons to highlight the essential role that love, respect, and self-esteem play in helping gay men lead safe, healthy, and fulfilling lives.
PKPR helped spread the word by implementing an aggressive online campaign targeting mainstream media, gay media, and blogs. Coverage included the New York Times, PlanetOut, LOGO, and Towleroad.
Fotolog raises $4 million
October 12, 2006
Signaling continued growth for one of the world’s largest social networking sites, Fotolog announced this week that it has raised $4 million in Series C funding from BV Capital and 3i. Since March 2005, Fotolog has raised three rounds of funding from BV Capital, 3i, and private investors for a total of $12 million. Fotolog membership has surged from 1 million to more than 4.7 million in the past 20 months, pushing Fotolog into the top 50 websites worldwide, according to Alexa Rankings.
Check out an interview with Fotolog co-founder Adam Seifer at GigaOm, as well as coverage in Mashable, Mediapost, Digital Media Wire, PaidContent, and more.
Queer Lounge Debuts in Toronto
September 30, 2006
For the first time, Queer Lounge rolled out the red carpet at the Toronto International Film Festival. PKPR managed publicity for its expansion and ensured it made a splash amidst all the competition.
Coverage included in depth features in The Toronto Sun, The Globe and Mail, and Xtra. A highlight of the week was a raucous party celebrating the screening of John Cameron Mitchell’s Shortbus. Check out the scene from the party on PerezHilton and Blog Toronto.
Families Put Spotlight on Peace
September 18, 2006
Marking the fifth anniversary of 9/11, more than 30 victims of terror from around the world gathered in New York City for a historic conference highlighting solutions to terrorism that break the cycle of violence. To raise awareness of the conference—and ensure that the voices of those who support peaceful conflict resolution were included in anniversary coverage, PKPR booked leaders of Peaceful Tomorrows on more than 20 radio shows around the country, including Milwaukee, Detroit, Tampa, Los Angeles, and Boston, as well as appearance on USA Radio and Pacifica’s Democracy Now. A highlight of the campaign was a joint appearance on CNN by Terry Rockefeller, who lost her sister in the 9/11 attacks, and Beatriz Abril, who lost her brother in the Madrid bombings.