PKPR News
River To River Festival Kicks Off Summer in NYC
May 31, 2009
PKPR is proud to be handling publicity for River To River Festival, New York’s largest free summer arts festival.
The 2009 Festival line-up, which the New York Times hailed as “one of the City’s most compelling summer series,” ranges from big names like Richie Havens, New York City Opera, and Merce Cunningham Dance Company to hotly tipped artists like Conor Oberst, Jenny Lewis, The Pains of Being Pure at Heart, and Anthony Gonzelez of M83.
Preview coverage of this year’s festival has included the New York Times, New York Post (and this one, too), New York Daily News, New York Magazine, Miami Herald, NME, and Philadelphia Inquirer.
Check out WCBS-AM’s piece on River To River Festival with the Bang on a Can Marathon:
Jimmy Fallon and Twitter Among Webby Honorees
May 12, 2009
Jimmy Fallon, Trent Reznor, Sarah Silverman, Twitter, Sir Tim Berners-Lee, Lisa Kudrow, and Seth MacFarlane are among the Internet superstars who will be honored with Webby Special Achievement Awards at the 13th Annual Webby Awards on June 8th.
Check out AP, Reuters, People, and AFP to find out why.
Tune in to the official Webby Awards YouTube channel on June 9th to hear all of the winners’ famous five-word speeches.
Bjork Concert Raises $40,000 For Housing Works
May 09, 2009
Last night, 300 lucky guests crowded into Housing Works Bookstore for a special installment of the bookstore’s LIVE FROM HOME concert series: A collaboration between musical legend Björk and the up-and-coming Brooklyn band The Dirty Projectors. The intimate show raised $40,000 for for Housing Works Inc., which provides direct services for homeless New Yorkers with HIV and AIDS.
Jon Pareles wrote in The New York Times “Bjork sings like a force of nature” and Time Out New York called it “the event of the year so far.” For a great overview of what the bookstore is all about, check out this feature in the New York Post.
Live Out Loud Profiled in Time Out New York
April 23, 2009
PKPR secured a full-page profile of Live Out Loud in this week’s Time Out New York.
2009 Webby Awards Nominees Announced
April 14, 2009
PKPR today announced the nominations for the 13th Annual Webby Awards. Coverage included CNN, Reuters, E! Online, People, Los Angeles Times, Wired.com, Adweek, San Francisco Chronicle, Access Hollywood, and CNET
Check out Webby Awards executive director David-Michel Davies on The Loop on G4TV.
Housing Works Executive Director on Gothamist
April 14, 2009
Check out Housing Works executive director Susie Lupert in today’s Gothamist Q&A.
Autism DVD Spotlighted for Autism Awareness Month
April 14, 2009
PKPR is continuing to raise the profile of The Transporters, a groundbreaking cartoon series proven to help children with autism understand emotions. To coincide with Autism Awareness Month this April, PKPR has secured in depth coverage of the series in the Los Angeles Times, Washington Post, and U.S. News and World Report.
New York Magazine Screens Cinereach Short
April 10, 2009
To mark the culmination of Cinereach’s 2009 Reach Film Fellowship Program, PKPR worked with New York Magazine to exclusively screen this year’s winning short film by filmmaker Brendan McQueen.
Housing Works Bookstore Cafe Taps PKPR
February 09, 2009
Housing Works Bookstore Cafe has tapped PKPR to help raise its profile as a downtown cultural hotspot.
In the coming months, PKPR will be focusing on highlighting the bookstore’s eclectic mix of events that celebrate the written word and cleverly bridge the worlds of music and literature. Case in point: the photo above is of author Augusten Burroughs and singer Tegan Quinn appearing together at the bookstore last year. PKPR will also be promoting special series and events like the New York City Spelling Bee, the Live from Home Series, and the Moth StorySlam, as well as showcasing its unique business model: the bookstore is run almost entirely by volunteers and 100% of its profits go to Housing Works, Inc., the nation’s largest minority-controlled AIDS service provider. Recent coverage has included the New York Times, New York Post, PAPER, Village Voice, and Shecky’s.
NPR, AP Cover Launch of The Transporters
February 04, 2009
The Transporters is a groundbreaking new cartoon series which has been proven to help children with autism recognize and understand emotions.
Following its successful debut in the United Kingdom, PKPR was hired to manage the January 2009 launch of the series in North America.
To reach the widest possible audience, PKPR focused its initial outreach on national media, securing an in-depth feature in the Associated Press, which was syndicated to hundreds of outlets, including the Yahoo! home page, USA Today, AOL Health, and MSNBC.
PKPR also generated major broadcast coverage, including a segment on NPR’s All Things Considered (the third most popular radio program in the U.S. with 12 million listeners), Associated Press Television, and CBC-TV (Canada). The fascinating science behind the series also received analysis in Discover Magazine and Popular Science.
To drive sales of the DVD, PKPR also implemented a comprehensive program targeting autism, parenting, and special education organizations, blogs, and trade publications. Coverage has ranged from the Autism Society of America and AutismHangOut.com to About.com Special Needs Children and Bon Bon Gazette.
PKPR is currently outreaching to monthly magazines to secure coverage for the DVD in April issues since April is Autism Awareness Month. Confirmed coverage includes Parents, ParentGuide, and Canadian Living.
dealnews.com on The Today Show
December 23, 2008
PKPR booked a great segment for Dan de Grandpre, the founder and editor of dealnews.com, on The Today Show on December 23rd to discuss last-minute holiday shopping deals. Check out the segment below.
Visit msnbc.com for Breaking News, World News, and News about the Economy
Web Video Stars Promote Webby Entries
December 15, 2008
Tony vs. Paul vs. Webby from Webby Awards on Vimeo.
To promote the 2009 call for entries, The Webby Awards enlisted some of the biggest names in Internet video, including Barely Political, You Suck at Photoshop, and Jake and Amir, to create videos for a special campaign.
PKPR helped spread word about the campaign by giving leading bloggers a first look at the original videos before they went live online. Coverage included Boing Boing, Wired, AOL’s Urlesque, New Tee Vee, Backstage, Tilzy.TV, Documentary, and Broadcasting & Cable.
You can check out all of the videos here.
PKPR in The New York Times
December 13, 2008
Patrick Kowalczyk took David Carr from The New York Times behind the scenes at The Gotham Independent Film Awards to give Times’ viewers the inside scoop on how a red carpet works. Check out the video on NYTimes.com.
HIV Big Deal on PBS’ In the Life
December 10, 2008
As a result of PKPR’s efforts, HIV Big Deal was the centerpiece of the December episode of In the Life, the news magazine show which airs on PBS stations nationwide. The eight minute segment featured in interviews with the series’ creators and actors and provided an in depth look at how the series is using the Internet to reduce the spread of HIV. You can view the segment in full here.
HazelMail Makes Sending Postcards Fun Again
December 09, 2008
PKPR recently helped launched HazelMail, a new online service that allows users to instantly turn their photos into personalized postcards, and prints and mails them anywhere in the world.
To build buzz for HazelMail, PKPR first introduced the service to influential tech bloggers, securing favorable reviews from TechCrunch, AppScout, and Killer Startups.
Building on that momentum, PKPR expanded outreach to mainstream travel and consumer media, generating coverage in outlets ranging from Associated Press, USA Today, and Chicago Tribune to Budget Travel Magazine, National Geographic, Spot Cool Stuff, and Blackbook Magazine.
Stars Shine at Gotham Independent Film Awards
December 03, 2008
The film awards season kicked off last night in New York City with the 18th Annual Gotham Independent Film Awards.
For the second year in a row, PKPR handled all media operations for the coveted awards which honor the year’s best independent films. More than 60 media outlets covered the ceremony, including E! News, AP Television, VH-1, Inside Edition, New York Times, Los Angeles Times, Daily News, Huffington Post, Newsweek, BBC, New York Magazine, Entertainment Weekly, and InStyle.
Top honors went to Penelope Cruz, Gus Van Sant, Frozen River, Vicki Christina Barcelona, and Ballast.
dealnews on NPR’s Weekend Edition
November 29, 2008
Over the last three years, PKPR has helped position Dan de Grandpre, the founder and editor in chief of dealnews.com, as a consumer advocate and online bargain-hunting expert.
With the economy struggling, Dan’s advice is needed now more than ever.
As the holiday shopping season kicked into high gear this past week, PKPR secured Dan several high profile, national interviews including NPR’s Weekend Edition, American Public Media’s Marketplace, Fox & Friends, CBS News Radio, and Lou Dobbs Radio.
dealnews was also highlighted in hundreds of outlets as a money-saving resource for holiday shoppers, including USA Today, New York Times, SmartMoney, Kiplinger, Marketwatch, and Forbes.
Storytelling Takes Center Stage at Moth Ball
November 21, 2008
Have we got a story for you…
For the third year in a row, PKPR handled publicity for the The Moth Ball, the annual benefit for The Moth, the acclaimed non-profit dedicated to the art of storytelling.
Yarnspinners like Salman Rushdie, Garrison Keillor, and Ira Glass turned out in force to celebrate the ancient art form. For the inside scoop, check out behind-the-scenes coverage from The Moth Ball, including The New York Times, The Wall Street Journal, Huffington Post, New York Magazine, Time Out New York, New York Observer, and WETA’s Author, Author.
The end.
Future of Web Debated at WebbyConnect
October 24, 2008
Laguna Beach was the setting for WebbyConnect 2009, the annual summit of Webby Awards winners, judges, and industry leaders. Speakers from NY Times Chairman Arthur Sulzberger to Huffington Post CEO Betsy Morgan turned out to debate the future of online media and entertainment. To give people around the world a front row seat, PKPR worked closely with the Webby team to create the WebbyConnect blog, which showcased video updates, photos, and coverage from outlets like The New York Times Magazine, Los Angeles Times, CNET, New York Observer, The New York Times, PaidContent, and The Industry Standard.
World’s Largest Short Film Fest Draws Crowds, Stars
September 27, 2008
Tropfest NY, the world’s largest short film festival, took place last night on the Battery Park City Esplanade in New York City, Despite the rainy weather and competition from the opening night of the New York Film Festival (and the first presidential debate!), crowds and VIP judges like Julianne Moore, Billy Crudup, and Radha Mitchell turned out to experience eight original short films created by up-and-coming filmmakers.
For its first year operating independently of the Tribeca Film Festival, Tropfest tapped PKPR to build buzz and crowds for the free outdoor event. Preview coverage included People, Time Out New York, OK!, New York Post Page Six, New York Post Agenda, New York Daily News, New York Times Urban Eye, New York Observer, Village Voice, am New York, Downtown Express, Metro, Daily Candy, Flavorpill, and an exclusive preview of one of the night’s short films in New York Magazine’s Vulture Blog.
As the New York Times and USA Today’s Pop Candy blog noted, the winning film, No Man is an Island, was created entirely on a cell-phone for just $57. Not bad, since the director takes home a $20,000 prize. Check out this amazing short below.