July 03, 2012
On June 18th at MIT in Boston, Knight Foundation announced that six media innovation ventures would be awarded more than $1.37 million as winners of Knight News Challenge on Networks. The winning projects build on existing networks, such as UStream or Twitter, to create new ways for informing and engaging communities.
PKPR focused its campaign on technology and startup reporters, securing coverage of the announcement in outlets such as the Boston Globe, GigaOM, The Next Web, The Wrap, MediaBistro, ReadWriteWeb, and Columbia Journalism Review.
In addition, PKPR conducted targeted outreach for each of the six winning projects, pitching reporters on related beats, such as online privacy or tablet innovation. This led to profiles or stories on individual winners, such as Behavio (Techcrunch, Fast Company, and PSFK) and WatchUp (The Economist, Mashable).