SpaFinder

Aug 27, 2010 9:15 PM

Widespread media coverage for SpaFinder Deal Days

From September 20 - 26, hundreds of spas, yoga studios, and Pilates centers nationwide will be slashing prices by 50%, or offering flat-rate $50 deals on treatments and classes.

It’s all part of Deal Days, a major national promotion developed by PKPR client SpaFinder.

To encourage early sign-up and bookings, PKPR has implemented an aggressive national and local campaign. National coverage to date has included Fitness Magazine, USA Today, MSN.com, AOL, iVillage, Women’s Health, and Seventeen.

Local coverage includes Time Out Chicago, New York Daily News, Philadelphia Magazine, Denver Post, Atlanta Journal-Constitution, and the Austin American-Statesman.

Permalink | Posted on Aug 27, 2010 at 9:15 PM by Patrick Kowalczyk

Aug 24, 2010 9:46 PM

SpaFinder on WABC

Check out this great segment that PKPR developed for WABC’s Lauren Glassberg on the hot new trend of cold spa treatments. 

Permalink | Posted on Aug 24, 2010 at 9:46 PM by Patrick Kowalczyk

Mar 19, 2010 10:25 PM

SpaFinder Deal Days Attracts National Attention

PKPR managed the publicity campaign for the first-ever SpaFinder Deal Days, a national program in which hundreds of spas offered luxury spa treatments for just $50. The multi-tiered campaign included national outreach, a morning drive radio tour with spokeswoman Joan Lunden, an NYC street promotion with a team of models dressed in spa robes, and aggressive local outreach in top markets across the country, including New York, Los Angeles, and Washington, D.C.  Highlights of coverage included: USA Today, Conde Nast Traveler, Time.com, Real Simple, Self, Los Angeles Times, Cafe Mom, Boston Globe, BellaSugar, Atlanta Journal-Constitution, and the Orlando Sentinel. 

Permalink | Posted on Mar 19, 2010 at 10:25 PM by Patrick Kowalczyk

May 29, 2008 9:07 PM

Campaign Raises Melanoma Awareness

To raise awareness of Melanoma, SpaFinder created photosensitive “I Will Reflect” wristbands that change color when exposed to UVA & UVB rays.

PKPR is implementing an aggressive public relations and marketing campaign to promote the bracelets and SpaFinder’s Melanoma Intiative throughout summer 2008.

On the marketing front, PKPR developed promotion partnerships with Woman’s World, Soap Opera Digest, and Quick and Simple.

On the media front, PKPR has secured placements in dozens of major outlets including The Today Show’s Bobbie Brown, Daily Candy, Teen Vogue, Elle.com, Los Angeles Times, Baltimore Sun, FitSugar, and MomFinds,

Finally, PKPR coordinated morning drive radio interviews for SpaFinder editor Melisse Gelula in major markets across the United States on May 14th, including Boston, Denver, Atlanta, and St. Louis. 

Permalink | Posted on May 29, 2008 at 9:07 PM by Patrick Kowalczyk

Oct 31, 2007 4:09 PM

Media Flock to Spa Experience at Grand Central

More than 75 reporters attended an exclusive media preview for SpaFinder’s Spa Experience, a free, four-day event at Grand Central featuring 50 spas from around the world. Coverage included USA Today, ABC News 20/20, BusinessWeek Weekend TV, Good Day New York, CW11 Morning News, Bloomberg on the Weekend, WCBS-TV, New York Post, Daily News, Woman’s World, and AARP The Magazine (link to PDF), the world’s largest circulation magazine, and Budget Fashionista. 

Permalink | Posted on Oct 31, 2007 at 4:09 PM by Patrick Kowalczyk

Jul 30, 2007 1:47 PM

SpaFinder on E!

PKPR worked closely with E! News Daily to create a terrific segment on celebrity eyecare secrets featuring Luxury SpaFinder beauty editor Melisse Gelula. PKPR has also recently arranged interviews for Melisse and editor in chief Gary Walther with a wide range of outlets on spa and beauty trends - from an in depth piece in the New York Times to ranging from MSNBC,

Permalink | Posted on Jul 30, 2007 at 1:47 PM by Patrick Kowalczyk