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By Patrick Kowalczyk
Aug. 24, 2004
PKPR arranged for Tom Peters to be profiled in today’s Frequent Flyer column in The New York Times.
Permalink | Posted on Aug 24, 2004 at 7:43 PM by Patrick Kowalczyk
By Patrick Kowalczyk
Dec. 03, 2002
“The reaction from the press has been unlike any I’ve received since In Search of Excellence in 1982.”
- Tom Peters
For his first book in five years, PKPR gave author and business expert Tom Peters a media makeover, positioning Re-Imagine! Business Excellence in a Disruptive Age as a re-invention of the business book and highlighting Peters’ expertise on post-boom, post-Enron issues. With a national book launch campaign that included targeted speaking engagements and a high-profile panel discussion at Bloomberg’s NY headquarters, PKPR landed Peters his first-ever profile in the New York Times, as well as major national print and broadcast coverage including O-The Oprah Magazine, Entrepreneur, Wall Street Journal, CNN, NPR, Reuters, Bloomberg Radio, and CNBC.
Permalink | Posted on Dec 03, 2002 at 4:46 PM by Patrick Kowalczyk
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