May 27, 2008
Crisscrossing the country just like Obama, Clinton, and McCain, artist Sheryl Oring is gathering messages for the next president the old-fashioned way: people sit down at her mobile desk, dictate their missives, and she manually types them using a vintage typewriter. The letters will be presented to 44th president of the United States in January 2009.
As Sheryl tours the country, PKPR is raising awareness of the project by securing local, national, and international coverage - from the Los Angeles Times to the New York Daily News to Yahoo! Espana and Huffington Post.
But we were most excited about NPR’s coverage.
PKPR worked closely with NPR’s Bryant Park Project to develop an entire program around Sheryl’s New York City appearance that included NPR listeners submitting their own messages to the next president. Sheryl typed several of them and NPR posted them online, as well as a wonderful video segment that really captures what this special project is all about.
May 16, 2008
Prime Access and PlanetOut this week released the 2008 Gay and Lesbian Consumer Study, one of the largest and most comprehensive surveys of gay and lesbian consumer habits and brand perceptions.
The survey found that Bravo, Apple, Showtime, HBO, Absolut, and Levi’s are the gay-friendliest brands, while WalMart, Dunkin Donuts, Cracker Barrel, Exxon Mobil, and Samsung earn the lowest marks from gay and lesbian consumers.
PKPR placed stories on the survey far and wide—from Reuters and Yahoo! News to Brandweek and MediaPost to The Advocate and Logo.
May 15, 2008
Adding to its roster of media properties, Manhattan Media today announced that it has acquired 02138, the award-winning lifestyle magazine for Harvard alumni. PKPR secured an exclusive on the announcement in the New York Times and follow up coverage included Mediaweek, Folio, New York Observer, and Gawker.
May 09, 2008
The Webby Awards announced this week that David Byrne will receive this year’s Webby Lifetime Achievement Award in recognition of a visionary career that has pushed the boundaries of music, art, and technology. PKPR generated coverage on Byrne’s award in outlets from E! Online and the Los Angeles Times to Stereogum, Brooklyn Vegan, BoingBoing.
May 07, 2008
The Webby Awards announced winners and special achievement honorees yesterday. PKPR pre-pitched stories to The Associated Press, Reuters, CNN, People, and Variety among others. As of this morning, more than 300 articles and blog posts about the winners were published online.
May 07, 2008
This week, PKPR helped announce that the premier chronicler of America�s civil rights era will receive a special Dayton Literary Peace Prize for Lifetime Achievement.
Taylor Branch, whose Pulitzer Prize-winning trilogy America in the King Years is widely considered the definitive history of Martin Luther King, Jr. and the civil rights movement, will accept the award at a ceremony in Dayton, Ohio on September 28, 2008. Coverage ranged from the Baltimore Sun to Publisher’s Weekly to Mediabistro’s Galley Cat blog.
April 30, 2008
Actor Cheyenne Jackson, star of the hit Broadway musical Xanadu, hosted LIVE OUT LOUD’s Seventh Annual Benefit Gala on Monday, April 28th. More than 400 community leaders attended the benefit, which culminated in the awarding of $2500 scholarships to four high school seniors who have demonstrated outstanding leadership skills.
Coverage included The Advocate, Newsday, Fashion Week Daily, Jossip, Playbill, and Broadway World.
April 21, 2008
To launch My Wall Street Journal, a limited-edition parody, PKPR developed a multi-tiered PR campaign that combined stunts, a viral video, and major media placements.
Prior to the newsstand launch, PKPR conceived and distributed a phony hidden-camera video of Rupert Murdoch ranting about My Wall Street Journal. The video touched off a round of pre-launch buzz online, which grew to a peak with exclusive launch-day stories in the NY Times and the Huffington Post.
We also placed the editors on Imus, CNBC, and MSNBC, and hired an Ann Coulter lookalike to promote the newspaper in front of Fox News, which earned coverage in outlets from AM New York to the Boston Globe to Mediabistro.
The numbers: the HuffPo story was one of it’s most widely-read stories for a full week; the video is near 85,000 views; and “My WSJ” got as high as #2 on Amazon.com’s humor best-seller list and #65 on its overall bestseller list.
The cherry on top: a shout out on New York Magazine’s coveted Approval Matrix (top left corner).
March 24, 2008
PKPR’s strategy for launching the first-ever Internet Week New York was profiled in PR Week’s “Launch Pad” column. In addition to securing launch-day stories in outlets such as the New York Daily News, Variety, CNET, Crain’s New York, and Mediabistro, PKPR created Internet Week New York groups on Facebook, LinkedIn, and other social networking sites to attract potential event partners for the weeklong festival celebrating New York’s Internet industry and community.
March 22, 2008
A quartet of young, socially conscious filmmakers mentored by Oscar-nominated directors like Albert Maysles (Grey Gardens, Gimme Shelter) and Rachel Grady (Jesus Camp, Boys of Baraka) debuted their short documentaries at the first major event presented by the new non-profit Cinereach earlier this week.
PKPR helped introduce Cinereach and the filmmakers to the industry and public by placing stories in outlets like Hollywood Reporter and Filmmaker Magazine, securing an exclusive screening of one of the film’s on New York Magazine’s Vulture blog, and facilitating posts by two of the filmmakers on Huffington Post.
Held at The Gramercy Hotel Rooftoop, guest included director Mira Nair and reporters from the New York Times, Entertainment Weekly, The Reeler, and IndieWIRE.
January 28, 2008
C.A.N.T. @ SUNDANCE - Homos Away From Home
“Everything gets bigger and bigger at Sundance, from the pioneering Queer Lounge, now located in a multilevel storefront on Main Street, to the number of features that apply to get in…” - The Los Angeles Times - January 16, 2008
For the third year in a row, PKPR traveled to Park City, Utah to help Queer Lounge puts its unique stamp on the Sundance Film Festival. With panels by day and parties by night, Queer Lounge proved a major hit thanks to its prime new location on Main Street.
Entertainment Weekly covered the Queer Lounge panel on the Hollywood writer’s strike, while The Advocate, LOGO, and Washington Blade used Queer Lounge as the jumping off point to exlore gay film’s resurgence at Sundance.
But our favorite was VH-1’s Best Week Ever , which turned its hidden camera on Queer Lounge revelers to determine if “the gays” are really better dancers.
December 20, 2007
To cap off the holiday season, PKPR secured a profile of dealnews founder Dan de Grandpre—and his personal tips for last-minute holiday shopping—in the Wall Street Journal today.
December 06, 2007
MKPR developed a comprehensive strategy aimed at positioning dealnews as the leading source for intelligence on Black Friday sales and deals. Founder Dan de Grandpre appeared on outlets from Fox & Friends to Good Morning America Now to CW11 Morning New to discuss shopping tips and participated in a satellite TV tour and morning drive radio tour in more than 20 markets around the country. dealnews has also been featured prominently in coverage leading up to Black Friday, including PCMag.com, Smart Money, AP, USA Today, and Forbes.com.
December 05, 2007
To help drive entries for the 2008 Webby Film and Video Awards, PKPR recommended that the Webbys develop a list of the 12 most influential Web video moments of all time.
The final list, which included everything from the Star Wars Kid to Senator George Allen’s infamous “macaca” incident, attracted major attention. PKPR secured segments Webby Awards executive director David-Michel Davies on Good Morning America, Fox News Channel, ABC News, and Public Radio International, and placed items on leading blogs from Boing Boing to Screenhead.
December 03, 2007
PKPR took The Gotham Awards to the next level in 2007 by securing the awards wider coverage than ever before. More than 60 media outlets covered the red carpet arrivals, including Access Hollywood, Inside Edition, Extra, CNN, BBC, Entertainment Weekly, E! Online, Newsweek, and FoxNews.com.
To get a sense of the event, check out Jada Yuan’s terrific segment for New York Magazine in the video above.
November 28, 2007
Check out this clip of Oscar nominee and Juno star Ellen Page on VH1’s Best Week Ever.
Fresh off her win at The Gotham Awards the night before, Page reveals that she also secretly envies taking home a Webby Award.
November 13, 2007
Fresh off the heels of promoting The Moth’s first-ever National Story Tour, PKPR managed publicity for The Moth’s 10th Anniversary Moth Ball Gala. A highlight of the coverage was a full-page story in Time Out New York featuring an oral history by past storytellers including authors Malcolm Gladwell and Gay Talese. For more coverage of The Moth Ball, see InStyle, Gawker, and Jossip.
November 12, 2007
For the 2006 holiday shopping season, PKPR developed an aggressive PR campaign for our newest client, dealnews (http://dealnews.com), the web’s leading guide to the best deals on consumer electronics, gadgets, apparel, and more.
In addition to placements in key outlets such as The New York Post, The San Francisco Chronicle, Bloomberg, and Consumerist.com, PKPR helped drive online holiday shoppers to dealnews by focusing heavily on web portals, news sites, and blogs. On December 22nd, a post by Yahoo! Tech blogger Tom Samiljan appeared on the Yahoo! home page , perhaps the most valuable piece of real estate on the Web, resulting in massive traffic to dealnews. In all, unique visitors to dealnews during the holiday season increased four-fold, from 760,000 in 2005 to more than 3 million in 2006
November 09, 2007
The kick-off to the film awards season, The Gotham Awards will take place for the first time ever at Brooklyn’s Steiner Studios. PKPR has secured major coverage for this year’s awards including AP, International Herald Tribune, New York Daily News, New York Post, Los Angeles Times, and Yahoo! Movies. Tune back in November 28th for coverage of the actual awards.
October 31, 2007
More than 75 reporters attended an exclusive media preview for SpaFinder’s Spa Experience, a free, four-day event at Grand Central featuring 50 spas from around the world. Coverage included USA Today, ABC News 20/20, BusinessWeek Weekend TV, Good Day New York, CW11 Morning News, Bloomberg on the Weekend, WCBS-TV, New York Post, Daily News, Woman’s World, and AARP The Magazine (link to PDF), the world’s largest circulation magazine, and Budget Fashionista.