PKPR News
dealnews.com on The Today Show
December 23, 2008
PKPR booked a great segment for Dan de Grandpre, the founder and editor of dealnews.com, on The Today Show on December 23rd to discuss last-minute holiday shopping deals. Check out the segment below.
Visit msnbc.com for Breaking News, World News, and News about the Economy
Web Video Stars Promote Webby Entries
December 15, 2008
Tony vs. Paul vs. Webby from Webby Awards on Vimeo.
To promote the 2009 call for entries, The Webby Awards enlisted some of the biggest names in Internet video, including Barely Political, You Suck at Photoshop, and Jake and Amir, to create videos for a special campaign.
PKPR helped spread word about the campaign by giving leading bloggers a first look at the original videos before they went live online. Coverage included Boing Boing, Wired, AOL’s Urlesque, New Tee Vee, Backstage, Tilzy.TV, Documentary, and Broadcasting & Cable.
You can check out all of the videos here.
PKPR in The New York Times
December 13, 2008
Patrick Kowalczyk took David Carr from The New York Times behind the scenes at The Gotham Independent Film Awards to give Times’ viewers the inside scoop on how a red carpet works. Check out the video on NYTimes.com.
HIV Big Deal on PBS’ In the Life
December 10, 2008
As a result of PKPR’s efforts, HIV Big Deal was the centerpiece of the December episode of In the Life, the news magazine show which airs on PBS stations nationwide. The eight minute segment featured in interviews with the series’ creators and actors and provided an in depth look at how the series is using the Internet to reduce the spread of HIV. You can view the segment in full here.
HazelMail Makes Sending Postcards Fun Again
December 09, 2008
PKPR recently helped launched HazelMail, a new online service that allows users to instantly turn their photos into personalized postcards, and prints and mails them anywhere in the world.
To build buzz for HazelMail, PKPR first introduced the service to influential tech bloggers, securing favorable reviews from TechCrunch, AppScout, and Killer Startups.
Building on that momentum, PKPR expanded outreach to mainstream travel and consumer media, generating coverage in outlets ranging from Associated Press, USA Today, and Chicago Tribune to Budget Travel Magazine, National Geographic, Spot Cool Stuff, and Blackbook Magazine.
Stars Shine at Gotham Independent Film Awards
December 03, 2008
The film awards season kicked off last night in New York City with the 18th Annual Gotham Independent Film Awards.
For the second year in a row, PKPR handled all media operations for the coveted awards which honor the year’s best independent films. More than 60 media outlets covered the ceremony, including E! News, AP Television, VH-1, Inside Edition, New York Times, Los Angeles Times, Daily News, Huffington Post, Newsweek, BBC, New York Magazine, Entertainment Weekly, and InStyle.
Top honors went to Penelope Cruz, Gus Van Sant, Frozen River, Vicki Christina Barcelona, and Ballast.
dealnews on NPR’s Weekend Edition
November 29, 2008
Over the last three years, PKPR has helped position Dan de Grandpre, the founder and editor in chief of dealnews.com, as a consumer advocate and online bargain-hunting expert.
With the economy struggling, Dan’s advice is needed now more than ever.
As the holiday shopping season kicked into high gear this past week, PKPR secured Dan several high profile, national interviews including NPR’s Weekend Edition, American Public Media’s Marketplace, Fox & Friends, CBS News Radio, and Lou Dobbs Radio.
dealnews was also highlighted in hundreds of outlets as a money-saving resource for holiday shoppers, including USA Today, New York Times, SmartMoney, Kiplinger, Marketwatch, and Forbes.
Storytelling Takes Center Stage at Moth Ball
November 21, 2008
Have we got a story for you…
For the third year in a row, PKPR handled publicity for the The Moth Ball, the annual benefit for The Moth, the acclaimed non-profit dedicated to the art of storytelling.
Yarnspinners like Salman Rushdie, Garrison Keillor, and Ira Glass turned out in force to celebrate the ancient art form. For the inside scoop, check out behind-the-scenes coverage from The Moth Ball, including The New York Times, The Wall Street Journal, Huffington Post, New York Magazine, Time Out New York, New York Observer, and WETA’s Author, Author.
The end.
Future of Web Debated at WebbyConnect
October 24, 2008
Laguna Beach was the setting for WebbyConnect 2009, the annual summit of Webby Awards winners, judges, and industry leaders. Speakers from NY Times Chairman Arthur Sulzberger to Huffington Post CEO Betsy Morgan turned out to debate the future of online media and entertainment. To give people around the world a front row seat, PKPR worked closely with the Webby team to create the WebbyConnect blog, which showcased video updates, photos, and coverage from outlets like The New York Times Magazine, Los Angeles Times, CNET, New York Observer, The New York Times, PaidContent, and The Industry Standard.
World’s Largest Short Film Fest Draws Crowds, Stars
September 27, 2008
Tropfest NY, the world’s largest short film festival, took place last night on the Battery Park City Esplanade in New York City, Despite the rainy weather and competition from the opening night of the New York Film Festival (and the first presidential debate!), crowds and VIP judges like Julianne Moore, Billy Crudup, and Radha Mitchell turned out to experience eight original short films created by up-and-coming filmmakers.
For its first year operating independently of the Tribeca Film Festival, Tropfest tapped PKPR to build buzz and crowds for the free outdoor event. Preview coverage included People, Time Out New York, OK!, New York Post Page Six, New York Post Agenda, New York Daily News, New York Times Urban Eye, New York Observer, Village Voice, am New York, Downtown Express, Metro, Daily Candy, Flavorpill, and an exclusive preview of one of the night’s short films in New York Magazine’s Vulture Blog.
As the New York Times and USA Today’s Pop Candy blog noted, the winning film, No Man is an Island, was created entirely on a cell-phone for just $57. Not bad, since the director takes home a $20,000 prize. Check out this amazing short below.
Dayton Literary Peace Prize Salutes Authors
September 24, 2008
The 2008 Dayton Literary Peace Prize will be presented in Dayton, Ohio this Sunday, September 28th.
Winners include Junot Diaz for The Brief Wondrous Life of Oscar Wao and Edwidge Danticat for Brother, I’m Dying. PKPR has been instrumental in raising the awards’ national profile including stories in the New York Times, Los Angeles Times, Christian Science Monitor, National Post, St. Paul Pioneer Press, San Jose Mercury News, Publisher’s Weekly, and Library Journal.
IFP Celebrates 30th Anniversary with Independent Film Week
September 22, 2008
The nation’s oldest and largest organization of independent filmmakers, the Independent Feature Project (IFP) hosted Independent Film Week in September.
The week of film screenings, panel discussions, and networking reflected the organization’s mission of discovering, showcasing, and supporting new independent film projects and talent.
Zack & Miri Make a Porno director, Kevin Smith, kicked things off with a Q&A on “Making Your First Feature” and answered questions about his next project, “Red State.”
PKPR secured preview, news and feature coverage in key film trade publications like Variety, Hollywood Reporter and indieWIRE, as well as mainstream press like am New York, the Village Voice and the New York Sun.
The Budget Fashionista Celebrates Fifth Anniversary
September 12, 2008
For the fifth anniversary of The Budget Fashionista blog, PKPR implemented a comprehensive PR campaign aimed at raising the profile of its founder, Kathryn Finney.
Leveraging Finney’s advice for “recession-proofing your wardrobe,” PKPR secured appearances for Finney on programs such as E! News Daily, Good Morning America, and WCBS-TV, as well as interviews with national outlets like MSNBC’s Jean Chatzky, People Style Watch and Smart Money
To cap it off, PKPR handled publicity for The Budget Fashionista’s Fashion Week party at Housing Works Thrift Store, which attracted more than 50 media outlets—from Reuters and Forbes to CBS Mobile and WNBC to Style.com and The Social Diva.
Series Reinvents HIV Prevention for YouTube Era
July 08, 2008
Created by NYU and Public Health Solutions, HIV Big Deal is an ongoing, web-based campaign to inspire gay men to have safer sex and to get tested for HIV.The centerpiece of HIV Big Deal is a dramatic web video series about Josh, a young gay man living in Manhattan dealing with the all the dilemmas gay men face - love, friendship, sex, health, and everything in between.
To reach gay men online, PKPR developed a comprehensive PR and marketing program targeting gay media sites, blogs, e-newsletters, and social networking groups. PKPR placed stories in outlets like TIME.com, The Advocate, Sirius Radio, and Metrosource, and leading gay blogs inlcuding Towleroad, Queerty, and Bilerico Project. PKPR also placed banner ads on sites like GayHealth.com and Poz.com and partnered with events promoters, such as Josh Wood Productions, Mark Nelson, and Spin Cycle, to run announcements in their e-newsletters. Finally, PKPR recently launched a Facebook group, where members will be updated on future activities and episodes.
Election Day Premieres on PBS
July 07, 2008
Directed by Arts Engine founder Katy Chevigny, Election Day, a powerful documentary following 11 Americans as they vote in 2004, premiered on PBS’ P.O.V. on July 1st. Leveraging the broadcast and Arts Engine’s 10th anniversary, PKPR secured a mix of profiles and interviews for Katy in outlets ranging from NPR and TruthDig.com to IndieWire and Stream.
Our New Look
June 18, 2008
Welcome to the new home of PKPR.
Props to Michael Ian Kaye for our gorgeous new logo and Gregory Maher at
Look North for our beautiful new site.
Webby Awards Take Over New York
June 16, 2008
We’re just about recovered from the 12th Annual Webby Awards celebrations, which took course over three days last week in New York City.
Some of our favorite coverage:
- The Guardian U.K’s minute-by-minute live blog coverage
- An MSNBC photographer shows and tells what it’s like to be a herded behind the velvet rope on the red carpet.
- Huffington Post’s first-hand take on the evening’s festivities
- New York Post’s Page Six gives the scoop on The Webby Awards’ famous five-word speeches
- Wall Street Journal’s brilliant Web video segment featuring highlights of all the best speeches and some great red carpet moments
We Knew Him When…
June 16, 2008
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We got a little thrill when Lin-Manuel Miranda took home the Tony last night for “In the Heights”. His hip-hop improv group, Freestyle Love Supreme, was a regular act at Ars Nova when we worked with the Hells Kitchen theater back in 2006.
Don’t miss his speech. It brought down the house.
Mayor Bloomberg Kicks off Internet Week
June 05, 2008
PKPR helped kick-off the first-ever Internet Week New York with a blast of coverage this week including a full-page Daily News story on how the Internet has changed New York, New York Post, Metro, Time Out New York, Hollywood Reporter, and CNET. In all, PKPR has credentialed more than 70 media outlets and bloggers to cover the more than 80 events happening throughout the week.
Our favorite event: the official launch at Gracie Mansion where Mayor Bloomberg welcomed the City’s digital media leaders and pondered whether his buddies on Facebook were true friends. The New York Times chimes in here. And check out this great New York 1 segment, which also features PKPR client and Internet Week event partner Arts Engine.
Media that Matters Film Festival Makes Its Mark
May 30, 2008
Arts Engine’s eighth annual Media That Matters Film Festival, one of the first and largest online film festivals, rolled out its red carpet yesterday for a premiere at The IFC Center in New York. Showcasing a collection of 12 short films aimed at inspiring audiences to think, laugh, and take action on today’s top issues, the festival hits that PKPR sweet spot where art and activism meet.
For the launch, PKPR secured an exclusive screening for one of the festival’s films, EVERY THIRD BITE, on New York Magazine’s Vulture blog, where a spirited debate ensued over the future of the world’s honey bees. Other coverage included Boston Globe, Huffington Post, The Oregonian, PC Magazine’s AppScout blog, IndieWIRE, Variety, Stream, Tilzy.TV, and Tribeca Film Institute’s Resource’s blog