PKPR News
To gift or not to gift?
November 23, 2009
For National Boss Day on October 16th, author Aubrey Daniels wrote a great blog post on the pros and cons of giving your boss a gift.
PKPR has leveraged the blog post to secure coverage in a wide mix of media outlets including USA Today (“Should workers suck up to the boss or not?”), MSNBC, Philadelphia Inquirer, and Today’s Workplace.
Webby Awards Names Decade’s Top Internet Moments
November 20, 2009
Capping a decade dominated by the Internet, The Webby Awards this week released its list of the ten most influential Internet moments of the 2000s.
From the 2001 demise of Napster sparking a wave of innovation that transformed entertainment to the 2009 Iranian election protests demonstrating the power of Twitter and other social network in reshaping democracy, the list spotlights a diverse mix of pivotal Internet milestones that defined the first decade of the 21st century. Other highlights of the Webby survey include Craigslist expanding outside of San Francisco (2000), Google’s IPO (2004), Facebook opening up to non-college students (2006), and the 2008 U.S. presidential election.
PKPR secured coverage of the list far and wide, including CNN, ABC News, Reuters, CBC, Huffington Post, AFP, and Los Angeles Times. The list has been retweeted on Twitter more than 3000 times, reaching millions of people around the world and sparking widespread debate on the list. Many outlets - from the Sydney Morning Herald to the CBC - are inviting their readers to submit their own favorite Web milestones.
Vintage Magazine Named a Top Launch of ‘09
November 20, 2009
In a world of Kindles and tweets, the launch of Vintage Magazine offered a timely reminder of the pleasures and power of the printed page.
Showcasing a treasure trove of textures, fonts, folds, and die-cuts. Vintage Magazine’s celebration of print earned it high marks from a wide range of outlets - from a Brilliant Highbrow citation in New York Magazine’s Approval Matrix to the distinction of one of the top 25 magazine launches from the influential Media Industry Newsletter. Thanks to coverage in Women’s Wear Daily, Cool Hunting, Mr. Magazine, Folio, Library Journal, and many more outlets, the premiere issue sold out. Stay tuned for issue #2 in May 2010.
The Moth Ball in Vanity Fair
November 18, 2009
For the fourth year in a row PKPR handled publicity for The Moth Ball, the annual benefit for the nation’s leading storytelling non-profit, The Moth. This year’s Moth Storyteller of the Year was Anna Deavere Smith, star of the acclaimed Off-Broadway show, Let Me Down Easy. Coverage included: Vanity Fair, Wall Street Journal, New York Magazine, Time Out New York, Huffington Post, New York Observer, Gothamist, Flavorpill, New York Press, Playbill, Guest of a Guest, New York Social Diary
Video Helps Launch 2010 Webby Awards
September 22, 2009
To help promote the call for entries for the 14th Annual Webby Awards in June 2010, PKPR worked with the Webby team to conceive and produce a video featuring past Webby winners delivering the awards’ famous five-word speeches. The video asks potential entrants: If you only had five words, what would you say?
PKPR was successful in securing wide coverage for the call for entries announcement, with many outlets posting the video with the articles, including USA Today, AOL Walletpop, The Presurfer, AdGabber, Neatorama, and Mediabistro. To date, the video has been viewed by more than 10,000 times.
TV’s Worst Bosses
September 10, 2009
To continue to build momentum around OOPS! 13 Management Practices that Waste Time and Money (and what to do instead), PKPR worked with author Aubrey Daniels to develop an original blog post on how some of TV’s top bosses (e.g. 30 Rock’s Liz Lemon and Entourage’s Ari Gold) stack up against the management pitfalls highlighted in Oops! .
Using the blog post, PKPR outreached to wide mix of blogs and media outlets, encouraging them to interview Aubrey or share his blog post with their followers and readers. Coverage ranged from an in-depth story in The Globe and Mail to AOL’s WalletPop to Occupational Health & Safety Online.
Shortlist for Dayton Literary Peace Prize Announced
August 23, 2009
In recognition of their work chronicling human rights in Asia, Africa, and the developing world, the Dayton Literary Peace Prize Committee today announced that authors and journalists Nicholas Kristof and Sheryl WuDunn will receive the 2009 Dayton Literary Peace Prize for Lifetime Achievement. The committee also announced the shortlist for this year’s prizes in fiction and nonfiction. Coverage included New York Times, Los Angeles Times, Minneapolis Star-Tribune, San Francisco Chronicle, Mediabistro, Washington Post books review editor Ron Charles, and The New Yorker’s Book Bench blog.
Book Challenges Business to Reform
August 14, 2009
With executives under fire for driving their companies into the ground—and with them the global economy—a new book by bestselling author Aubrey Daniels, Oops!, say it’s time for a paradigm shift that focuses on the root of business mismanagement: individual behavior.
PKPR has secured extensive coverage for Oops!—from an in depth feature and slide show in BusinessWeek to an interview on ABC News Now, as well as Financial Post, The Cranky Middle Manager, Training Magazine, and EHS Today.
A Tribute to Merce Cunningham
August 08, 2009
The highlight of the 2009 River To River Festival was undoubtedly the tribute to legendary choreographer Merce Cunningham. Thousands turned out on a beautiful New York summer afternoon to celebrate Cunningham who worked and lived in New York City for more than 70 years. Don’t miss the amazing reviews and photos in New York Times, ArtForum, New York Post, ArtForum, Time Out, Star Ledger, WNET, NY Press, and more.
The Big Draw Draws Big Coverage
July 20, 2009
Part of The River To River Festival, The Big Draw is a daylong event that turned Lower Manhattan into a giant canvas through a series of hands-on drawing activities led by some of New York’s most innovative artists.
More than 6,000 people attended the event thanks to coverage in numerous outlets including a segment on WNYC and feature on WNYC.org, live remotes on NY1, and previews in outlets ranging from PIX Morning News and Time Out New York to MommyPoppins.com and the New York Post.
Watch the PIX Morning News segment:
Social Media Boosts Cinereach Campaign
July 17, 2009
Cinereach, a nonprofit that champions socially relevant films, wanted to boost the number of entries for its Reach Film Fellowship, a prestigious six-month program that pairs young filmmakers with grants, resources, and industry mentors.
The ideal applicant would be a recent film school grad with an interest in social causes. To get the word out to this narrow niche, PKPR developed a finely tuned social media campaign that used Twitter, Facebook, blog, and online outreach to connect with film students, social activists, and influencers in the independent film world. The results: applications for this year’s Fellowship program increased by over 100%.
PKPR’s campaign resulted in tweets from some of the most widely followed independent film voices on Twitter, including Filmmaker Magazine editor Scott Macauley, indie film guru Ted Hope, The Independent Magazine, DocuGirl, and Docs Interactive.
On Facebook, the call for applications was posted by such targeted groups as Emerson College, Future Filmmakers, Student Filmmakers, and Independent Short Filmmaking. Film schools around the country also shared the news via e-blasts and bulletin boards, including NYU, Brown, and UNC.
Meanwhile, PKPR’s blog outreach led to posts on such prominent sites as Documentary.org, the site of the International Documentary Association; Working Films; Social Edge, the Skoll Foundation’s social entrepreneur networking site, and the School of Visual Arts.
Hazelmail Launches iPhone App
July 16, 2009
PKPR developed and implemented a comprehensive media and marketing strategy for the launch of HazelMail’s iPhone app, which instantly turns photos taken on an iPhone into personalized postcards—and then prints, stamps, and mails them for you with just the touch of a keystroke.
The campaign kicked off with outreach to influential app reviewers, including the New York Times’ Phone Smart column (very last item) and CNET, which dubbed it one of the “five must—have iPhone apps for your next trip.” Other key reviewers included Mobile Marketer, GigaOM, MacWorld, dealmac via Twitter, and iPhone Life Magazine.
As positive buzz began to spread, we expanded our outreach to mainstream travel media, securing Tweets by USA Today reporter Laura Bly and coverage in outlets like Budget Travel, NationalGeographic.com, am New York, and Canoe.ca.
And, with summer vacation season kicking into high-gear, PKPR coordinated contests and promotions with family-friendly outlets and blogs including Woman’s Day Magazine, Soap Opera Weekly, Trusty Pony, Nerd’s Eye View, and iSmash Photo.
Happy Fourth of July
July 07, 2009
More than 10,000 people and 60 media outlets and music blogs turned out to cover the River To River Festival’s flagship July 4th concert with Conor Oberst & The Mystic Valley Band and Jenny Lewis. Coverage included: New Yorker, Billboard, Time Out New York, New York Press, Venus Zine, FlavorWire, New York Daily News, BrooklynVegan, and Rockscope
48 Hour Film Project 2009
June 26, 2009
PKPR is managing publicity for the 2009 48 Hour Film Project tour in more than 80 cities around the world.
Check out the terrific KABC-TV segment above on the Los Angeles competition to get a sense of what it’s all about. Other coverage so far includes: WTOP (Washington, D.C.), WNYC’s Brian Lehrer Show , New York Post, Washington Express, LAist, Baltimore Sun, Phillyist, and The Onion A.V. Club
Is Housing Works the Most Exciting Venue in Town?
June 24, 2009
Housing Works Bookstore Cafe gets the full-page treatment in this week’s NY Press. We love the headline: “Quiche, Blogs & Rock ‘N’ Roll: Is a small Soho bookstore the most exciting new venue in town?”
Bikel Concert Benefits Juvenile Law Center
June 17, 2009
PKPR managed publicity and marketing for Theodore Bikel: The First 85 Years, a benefit concert for the Juvenile Law Center. To drive ticket sales, PKPR implemented a multi-tiered campaign that included media outreach, marketing campaigns with The Forward, WFUV, WNYC, and WFDU, and grassroots outreach to Jewish cultural organizations. More than 1200 people attended the all-star concert, which also featured Arlo Guthrie, The Klezmatics, and Tom Paxton.
Media coverage included The Forward, Jewish Week, Village Voice, The New York Times, Time Out New York, am New York, Playbill, Broadway World, Sing Out! Magazine, Theatermania, Klezmer Shack, Short and Sweet NYC,
Elmore Magazine, and WFDU-FM’s Sunday Simcha and Traditions.
Hudson River Pilings Project Announced
June 15, 2009
PKPR helped organize a launch party to announce the Hudson River Piling Project, a temporary art installation by sculptor Joan Benefiel. To help spread the word on how the public can support this exciting public art event, PKPR placed preview stories in such NYC culture outlets as Flavorwire, Cool Hunting, and Brooklyn Modern. Visit Joan’s site to learn how you can be a part of this historic project..
Webby Awards on CNN
June 10, 2009
You can follow the Wall Street Journal’s live-tweeting of the ceremony here or watch all of the winners’ five-word speeches at The Official Webby Awards YouTube Channel. And Huffington Post readers pick their favorite speeches—including a “best of” speeches slideshow - here.
Our favorite:
Fortune: ‘Net Takes Manhattan
June 08, 2009
We couldn’t have written a better headline for Fortune’s wrap-up piece on the Internet Week New York 2009.
PKPR once again handled publicity for the weeklong festival celebrating New York’s Internet industry. An estimated 15,000 people, including such industry movers and shakers as Al Gore, Barry Diller, Rupert Murdoch, Martha Stewart, and Twitter co-founders Jack Dorsey and Biz Stone, attended over 110 conferences, panels, exhibits, screenings, and networking events hosted by the likes of YouTube, Microsoft, Digg, Time Warner, Mediabistro, Digitas, and College Humor. Highlights ranged from NY Tech Meetup Showcase to the first-ever Webutant Ball.
More than 100 reporters and bloggers were credentialed to cover Internet Week. Coverage included Wall Street Journal, CNN.com, New York Post, New York Observer, All Things D, Crain’s New York Business, CNET, and Huffington Post.
Enviro Doc Takes Top Honor at Media That Matters
June 08, 2009
The Ninth Annual Media That Matters Film Festival, which premiered June 4th, once again showcased short films that inspire audiences to think, laugh and take action on pressing social issues. Highlights of this year’s festival included Jury Award winner NEXT WAVE, Jennifer Redfearn and Tim Metzer’s alarming documentary about the world’s first climate change refugees from the Carteret Islands, and WILL I BE NEXT, about gun violence in Chicago. Festival coverage included: Chicago Sun-Times, IndieWire, Austin American Statesman, In These Times, TreeHugger, Green Life, Grist Magazine, WorldChanging, About.com, Tilzy, Big Red Apple, Austinist, and The Indypendent.