PKPR News
SpaFinder Deal Days Attracts National Attention
March 19, 2010
PKPR managed the publicity campaign for the first-ever SpaFinder Deal Days, a national program in which hundreds of spas offered luxury spa treatments for just $50. The multi-tiered campaign included national outreach, a morning drive radio tour with spokeswoman Joan Lunden, an NYC street promotion with a team of models dressed in spa robes, and aggressive local outreach in top markets across the country, including New York, Los Angeles, and Washington, D.C. Highlights of coverage included: USA Today, Conde Nast Traveler, Time.com, Real Simple, Self, Los Angeles Times, Cafe Mom, Boston Globe, BellaSugar, Atlanta Journal-Constitution, and the Orlando Sentinel.
Chopin Festival Garners Worldwide Coverage
March 11, 2010
To celebrate Frederic Chopin’s 200th birthday on March 1st, Arts World Financial Center mounted one of the most ambitious tributes in the world, with more than 200 hours of music performed by nearly 200 pianists.
PKPR garnered international coverage for the week-long event, starting with a Reuters article that was syndicated from Vancouver to Sydney. The New York Post and Time Out New York named it a top pick of the week, while other highlights included New York Times, New Yorker, Flavorpill, and WNET.
Wonderwall Sparks Gossip Frenzy
March 09, 2010
Who doesn’t love a little gossip…
When Project Runway’s Tim Gunn questioned the style taste of the Kardashians in an exclusive interview with Wonderwall, PKPR’s buzz-making machine kicked into high gear. After strategically placing items on the interview in key outlets like Pink is the New Blog, Perez Hilton, Huffington Post, and NYMag.com, the story snowballed into a gossip free-for-all, prompting segments on The Joy Behar Show and The Wendy Williams Show and in-depth feature (“Kim vs. Tim”) in the New York Post
Hamlet in the New York Times
March 05, 2010
As featured in today’s New York Times, the bustling World Financial Center will be transformed into Elsinore Castle next month when it hosts a free production of Hamlet that will inhabit the sprawling venue as its set.
From April 1-18, New York Classical Theatre will perform William Shakespeare’s tragedy in their signature panoramic staging style, with the audience being drawn into Hamlet’s world as they follow the actors down staircases and around mezzanines throughout the entire World Financial Center complex.
HazelMail in DailyCandy
February 06, 2010
PKPR placed an awesome feature on HazelMail in today’s DailyCandy. Other recent coverage includes a review in Netted and a mention on BoingBoing, the world’s third most popular blog, which led to HazelMail’s largest day of app downloads yet. Oh yeah, we also loved that ABC News named it a top Valentine’s Day gift, The Daily Telegraph named it one of the Best Travel Websites and the New York Times Style Magazine highlighted HazelMail in a round-up of iPhone apps.
Bryce & Co. Holiday Store in West Village
December 21, 2009
PKPR helped publicize the launch of Bryce & Co.‘s Luxorious Home, a special holiday store opened by our friend Douglas Bryce. The West Village pop-up featured a collection of throws, pillows, and scarves boasting the sartorial style of hand-tailored suits and custom shirts. Coverage included Thrillist, NYMag.com, Racked, New York Times, Fashion Prospectress, Apartment Therapy, LelaLuxe, and more.
Exhibit Puts Spotlight on Peace and Reconciliation
December 21, 2009
PKPR managed publicity for Cartoons in Conflict: Editorial Cartoonists Explore the Palestinian-Israeli Conflict, an exhibit featuring works by forty renowned artists, including Pulitzer Prize winners Pat Oliphant and Jim Morin, syndicated political cartoonist Jeff Danziger, and The New Yorker’s Liza Donnelly.
The exhibit was co-presented by Parents Circle Families Forum, a grassroots organization of Israeli and Palestinian families who have lost loved ones in the region’s conflict.
Coverage highlights ranged from appearances on CNN and and The Laura Flanders Show.by family members Robi Damelin and Mazen Faraj to an in-depth profile of Parents Circle in the New York Daily News to slideshows of the cartoons in Gothamist and Time Out New York. Other placements included The New Yorker, The Daily Cartoonist, Flavorpill, and The Jewish Standard.
Tiny robot brings Facebook to life
December 14, 2009
PKPR managed the launch of mydeskfriend, a tiny robotic penguin that connects users to Facebook and other Websites. To kick off the campaign, PKPR oversaw the creation of the launch video above, which was included in dozens of articles about the product. Highlights of the launch coverage include CNET, Time.com’s Techland, Gizmodo, AOL’s Asylum, UberGizmo, Best Stuff, Roger’s Spotlight, Neon Punch, and Coated.
PKPR also arranged product giveaways on sites like Gear Diary and Gadgeteer.
AP turns to dealnews.com for retail coverage
December 12, 2009
As a result of PKPR’s efforts, AP turned to dealnews early and often for its holiday shopping coverage, interviewing founder Dan de Grandpre for several articles which were syndicated in hundreds of outlets nationwide. Highlights included:
* Planning takes stress out of holiday shopping * Holiday sales on rise
* Black Friday forecast* When Black Friday is worth the effort
* Retailers use social media to advertise deals
* Plot strategy now for holiday shopping
dealnews.com on The Today Show
November 25, 2009
Visit msnbc.com for breaking news, world news, and news about the economy
Carmen Wong, The Today Show’s personal finance expert, highlighted dealnews.com as a great Black Friday shopping resource, saying the site “will have the deals up before anyone else.”
Also, don’t miss this great segment on dealnews on NY1.
To gift or not to gift?
November 23, 2009
For National Boss Day on October 16th, author Aubrey Daniels wrote a great blog post on the pros and cons of giving your boss a gift.
PKPR has leveraged the blog post to secure coverage in a wide mix of media outlets including USA Today (“Should workers suck up to the boss or not?”), MSNBC, Philadelphia Inquirer, and Today’s Workplace.
Webby Awards Names Decade’s Top Internet Moments
November 20, 2009
Capping a decade dominated by the Internet, The Webby Awards this week released its list of the ten most influential Internet moments of the 2000s.
From the 2001 demise of Napster sparking a wave of innovation that transformed entertainment to the 2009 Iranian election protests demonstrating the power of Twitter and other social network in reshaping democracy, the list spotlights a diverse mix of pivotal Internet milestones that defined the first decade of the 21st century. Other highlights of the Webby survey include Craigslist expanding outside of San Francisco (2000), Google’s IPO (2004), Facebook opening up to non-college students (2006), and the 2008 U.S. presidential election.
PKPR secured coverage of the list far and wide, including CNN, ABC News, Reuters, CBC, Huffington Post, AFP, and Los Angeles Times. The list has been retweeted on Twitter more than 3000 times, reaching millions of people around the world and sparking widespread debate on the list. Many outlets - from the Sydney Morning Herald to the CBC - are inviting their readers to submit their own favorite Web milestones.
Vintage Magazine Named a Top Launch of ‘09
November 20, 2009
In a world of Kindles and tweets, the launch of Vintage Magazine offered a timely reminder of the pleasures and power of the printed page.
Showcasing a treasure trove of textures, fonts, folds, and die-cuts. Vintage Magazine’s celebration of print earned it high marks from a wide range of outlets - from a Brilliant Highbrow citation in New York Magazine’s Approval Matrix to the distinction of one of the top 25 magazine launches from the influential Media Industry Newsletter. Thanks to coverage in Women’s Wear Daily, Cool Hunting, Mr. Magazine, Folio, Library Journal, and many more outlets, the premiere issue sold out. Stay tuned for issue #2 in May 2010.
The Moth Ball in Vanity Fair
November 18, 2009
For the fourth year in a row PKPR handled publicity for The Moth Ball, the annual benefit for the nation’s leading storytelling non-profit, The Moth. This year’s Moth Storyteller of the Year was Anna Deavere Smith, star of the acclaimed Off-Broadway show, Let Me Down Easy. Coverage included: Vanity Fair, Wall Street Journal, New York Magazine, Time Out New York, Huffington Post, New York Observer, Gothamist, Flavorpill, New York Press, Playbill, Guest of a Guest, New York Social Diary
Video Helps Launch 2010 Webby Awards
September 22, 2009
To help promote the call for entries for the 14th Annual Webby Awards in June 2010, PKPR worked with the Webby team to conceive and produce a video featuring past Webby winners delivering the awards’ famous five-word speeches. The video asks potential entrants: If you only had five words, what would you say?
PKPR was successful in securing wide coverage for the call for entries announcement, with many outlets posting the video with the articles, including USA Today, AOL Walletpop, The Presurfer, AdGabber, Neatorama, and Mediabistro. To date, the video has been viewed by more than 10,000 times.
TV’s Worst Bosses
September 10, 2009
To continue to build momentum around OOPS! 13 Management Practices that Waste Time and Money (and what to do instead), PKPR worked with author Aubrey Daniels to develop an original blog post on how some of TV’s top bosses (e.g. 30 Rock’s Liz Lemon and Entourage’s Ari Gold) stack up against the management pitfalls highlighted in Oops! .
Using the blog post, PKPR outreached to wide mix of blogs and media outlets, encouraging them to interview Aubrey or share his blog post with their followers and readers. Coverage ranged from an in-depth story in The Globe and Mail to AOL’s WalletPop to Occupational Health & Safety Online.
Shortlist for Dayton Literary Peace Prize Announced
August 23, 2009
In recognition of their work chronicling human rights in Asia, Africa, and the developing world, the Dayton Literary Peace Prize Committee today announced that authors and journalists Nicholas Kristof and Sheryl WuDunn will receive the 2009 Dayton Literary Peace Prize for Lifetime Achievement. The committee also announced the shortlist for this year’s prizes in fiction and nonfiction. Coverage included New York Times, Los Angeles Times, Minneapolis Star-Tribune, San Francisco Chronicle, Mediabistro, Washington Post books review editor Ron Charles, and The New Yorker’s Book Bench blog.
Book Challenges Business to Reform
August 14, 2009
With executives under fire for driving their companies into the ground—and with them the global economy—a new book by bestselling author Aubrey Daniels, Oops!, say it’s time for a paradigm shift that focuses on the root of business mismanagement: individual behavior.
PKPR has secured extensive coverage for Oops!—from an in depth feature and slide show in BusinessWeek to an interview on ABC News Now, as well as Financial Post, The Cranky Middle Manager, Training Magazine, and EHS Today.
A Tribute to Merce Cunningham
August 08, 2009
The highlight of the 2009 River To River Festival was undoubtedly the tribute to legendary choreographer Merce Cunningham. Thousands turned out on a beautiful New York summer afternoon to celebrate Cunningham who worked and lived in New York City for more than 70 years. Don’t miss the amazing reviews and photos in New York Times, ArtForum, New York Post, ArtForum, Time Out, Star Ledger, WNET, NY Press, and more.
The Big Draw Draws Big Coverage
July 20, 2009
Part of The River To River Festival, The Big Draw is a daylong event that turned Lower Manhattan into a giant canvas through a series of hands-on drawing activities led by some of New York’s most innovative artists.
More than 6,000 people attended the event thanks to coverage in numerous outlets including a segment on WNYC and feature on WNYC.org, live remotes on NY1, and previews in outlets ranging from PIX Morning News and Time Out New York to MommyPoppins.com and the New York Post.
Watch the PIX Morning News segment: