PKPR News

Widespread media coverage for SpaFinder Deal Days

By Patrick Kowalczyk

August 27, 2010

From September 20 - 26, hundreds of spas, yoga studios, and Pilates centers nationwide will be slashing prices by 50%, or offering flat-rate $50 deals on treatments and classes.

It’s all part of Deal Days, a major national promotion developed by PKPR client SpaFinder.

To encourage early sign-up and bookings, PKPR has implemented an aggressive national and local campaign. National coverage to date has included Fitness Magazine, USA Today, MSN.com, AOL, iVillage, Women’s Health, and Seventeen.

Local coverage includes Time Out Chicago, New York Daily News, Philadelphia Magazine, Denver Post, Atlanta Journal-Constitution, and the Austin American-Statesman.

Permalink | Posted on Aug 27, 2010 at 10:15 PM by Patrick Kowalczyk
Client: SpaFinder Wellness

48 Hour Film Project on Good Day LA

By Patrick Kowalczyk

August 27, 2010

On Good Day LA yesterday morning, Jimmy Stewart and Shain Gillette of the 48-Hour Film Project discussed last weekend’s competition..  Other recent highlights include:  Los Angeles Times’ Brand X Blog, KPCC (NPR-LA), LAist, ” title=“LAist”>LAist, San Diego Union Tribune, and San Diego City Beat.

Permalink | Posted on Aug 27, 2010 at 2:16 PM by Patrick Kowalczyk
Client: The 48 Hour Film Project

SpaFinder on WABC

By Patrick Kowalczyk

August 24, 2010

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Check out this great segment that PKPR developed for WABC’s Lauren Glassberg on the hot new trend of cold spa treatments.

Permalink | Posted on Aug 24, 2010 at 10:46 PM by Patrick Kowalczyk
Client: SpaFinder Wellness

Dayton Literary Peace Prize in NY Times, Reuters

By Patrick Kowalczyk

August 20, 2010

Geraldine Brooks, a historical novelist who taps into her own experiences as a wartime reporter to vividly illustrate the horrors of war, will receive the 2010 Dayton Literary Peace Prize for Lifetime Achievement. Brooks spent many years covering crises in the Middle East, Africa, and the Balkans for the Wall Street Journal before going on to write acclaimed novels, including the 2006 Pulitzer Prize-winning novel March. She will accept the award at a ceremony in Dayton, Ohio on November 7th.

PKPR secured coverage for the announcement in the New York Times, Reuters, Los Angeles Times, Huffington Post, Publishers Weekly, Mediabistro, Poets & Writers, and more.

Permalink | Posted on Aug 20, 2010 at 10:46 PM by Patrick Kowalczyk
Client: Dayton Literary Peace Prize

Aubrey Daniels on “Managing the Albert Haynesworths” in This Morning’s Washington Post

By Patrick Kowalczyk

August 19, 2010

The author behind “Oops! 13 Management Practices That Waste Time & Money And What To Do Instead” writes about how overvaluing smart, talented employees is a practice as common in the NFL as it is in the boardroom. (link)

Permalink | Posted on Aug 19, 2010 at 11:20 AM by Patrick Kowalczyk
Client: Aubrey Daniels

Dancer Captures New York’s Imagination

By Patrick Kowalczyk

August 06, 2010

Acclaimed Canadian choreographer Paul-André Fortier has captured New Yorkers’ imaginations with Solo 30 X 30, in which he is performing the same 30-minute dance for 30 consecutive days, rain or shine, at One New York Plaza.

Part of The River To River Festival, the extraordinary event has become one of the most buzzed-about public art events of the summer, attracting coverage in almost every major NYC outlet, including reviews in the New York Times and Metro, profiles in Time Out New York, New York Press, This Week in New York, Capitol File, and DNA Info, and segments on WABC-TV, WNYC, NY1, and NBC New York.

Permalink | Posted on Aug 06, 2010 at 11:44 PM by Patrick Kowalczyk
Client: River To River Festival

River To River Festival Remembers Merce

By Patrick Kowalczyk

August 05, 2010

Just a few days after the death of their company’s namesake choreographer, dancers from the Merce Cunningham Dance Company gave a memorable performance as part of the 2009 River to River Festival, which drew more than 3,000 people to Battery Park City in Manhattan. Now, almost a year later, five choreographers paid their respects to Cunningham in a program titled “We Give Ourselves Away at Every Moment: An EVENT for Merce,” on July 26th. Lucinda Childs, Bill T. Jones, Susan Marshall, Jon Kinzel and Faye Driscoll presented new dances created for the occasion, as well as existing works inspired by Cunningham’s Events pieces.

Reviews of the performance included The New York Times (and slide show), Wall Street Journal, Financial Times, and WNET Sunday Arts.

Permalink | Posted on Aug 05, 2010 at 12:35 PM by Patrick Kowalczyk
Client: River To River Festival

Wonderwall in EW, Huffington Post

By Patrick Kowalczyk

July 16, 2010

Who do celebrities secretly wish followed them on Twitter?  Wonderwall.com asked some of the biggest celebrity Tweeters and got some surprising answers.

The responses from stars like Russell Simmons, Joss Stone, Brandy, and James Van Der Beek generated major buzz, including an exclusive photo gallery on The Huffington Post and a feature on Entertainment Weekly.

Permalink | Posted on Jul 16, 2010 at 11:49 PM by Patrick Kowalczyk
Client: Wonderwall from MSN

4th of July Concert with Dan Zanes

By Patrick Kowalczyk

July 05, 2010

View more news videos at: http://www.nbcnewyork.com/video.

For the first time this year, the River To River Festival expanded its annual 4th of July concert in Battery Park to an all-day family affair headlined by Grammy® Award-winning artist Dan Zanes. The holiday concert was capped off by a giant parade of musicians of all ages performing “76 Trombones.” Coverage highlights includes interviews with Zanes in New York Times, WNBC, and Time Out New York Kids, and previews in DailyCandy Kids, Wall Street Journal, New York Post, and MommyPoppins

Permalink | Posted on Jul 05, 2010 at 4:48 PM by Patrick Kowalczyk
Client: River To River Festival

Webby Awards - The gift that keeps on giving

By Patrick Kowalczyk

July 03, 2010

This year’s Webby Awards continue to generate amazing coverage.

First up, an over-the-top behind-the-scenes video of Webby winners OK Go and The Muppets. What transpired - an epic staring contest - has gone viral, with dozens of outlets singing the video praises, including the Los Angeles Times, Yahoo!, Gawker, The Daily Beast, Wired, and Radar.

Second up - a genius Webby red carpet video - The Webby Internet Pop Quiz by AOL’s Urlesque. Test it and see how well you know the Interwebs.

Permalink | Posted on Jul 03, 2010 at 1:27 AM by Patrick Kowalczyk
Client: The Webby Awards

MTV, Gawker Love Lucy

By Patrick Kowalczyk

July 01, 2010

<a href="http://video.msn.com/?mkt=en-us&amp;from=sp&amp;vid=6fecc039-9d0d-4362-8ad0-aa6b479e5e30" target="_new" title="Exclusive Jonas Brothers Interview">Video: Exclusive Jonas Brothers Interview</a>

Hailed as a “mini Chris Matthews” by MTV, Lucy, Wonderwall’s intrepid 9-year old reporter, has become a bit of Web celeb. Her interview with actor Jason Segal was named one of the top videos of the day by Gawker, while other outlets from USAToday.com to J-14 have sung her praises.

 

Permalink | Posted on Jul 01, 2010 at 11:58 PM by Patrick Kowalczyk
Client: Wonderwall from MSN

Stars turn out for 14th Annual Webby Awards

By Patrick Kowalczyk

June 19, 2010

A who’s who of Internet superstars, including Zach Galifianakis, Amy Poehler, Lisa Kudrow, Jimmy Fallon, Justin Bateman, Roger Ebert, OK Go, and Internet co-inventor Vinton Cerf, turned out for The 14th Annual Webby Awards in New York City. More than 60 major media outlets covered the red carpet and ceremony, which was hosted by B.J. Novak of The Office.

Coverage included Entertainment Tonight, CNN, Fox News Channel, Wall Street Journal, New York Magazine, Entertainment Weekly, New York Post’s Page Six, Huffington Post, The Daily Beast, Gawker, and The Los Angeles Times.

Winners once again dazzled the audience with The Webbys’ famous five-word speeches. Our favorites - both musical - were from viral video sensations P.S. 22 Chorus and Auto-tune the News.

Permalink | Posted on Jun 19, 2010 at 12:48 AM by Patrick Kowalczyk
Client: The Webby Awards

Internet Week New York on CNN

By Patrick Kowalczyk

June 11, 2010

Permalink | Posted on Jun 11, 2010 at 11:41 PM by Patrick Kowalczyk
Client: Internet Week New York

Is Internet Week the new Fashion Week?

By Patrick Kowalczyk

June 11, 2010

Internet Week Projection

With more than 150 events across New York City celebrating digital culture, Internet Week New York is taking the Big Apple by storm this week. Citing this year’s energy and spirit, The Economist hailed it as “larger and more upbeat, more in the spirit of the city’s long-established Fashion Weeks.” Crain’s New York agreed, saying “Move over, fashion; Internet Week is growing.”

Highlights so far have included the Yahoo! Provoke Summit, the Mashable Media Summit, a NY Tech Meetup featuring demos from New York’s top start-ups, The Webutante Ball (NYC’s Internet Prom), as well as a wide variety of conferences, panels, education events, parties, and meet-ups

For more reports from Internet Week NY, check out NPR, The Daily Beast, Mashable, NY1 , and The Star Ledger.

Our favorite quote belongs to CNET’s Caroline McCarthy, who described it like this

“Internet Week has turned into an amalgam of parties, conferences, and power breakfasts nearly as dense as the far more established South by Southwest Interactive Festival in Austin, Texas; a schedule with a swagger worthy of last year’s Jay-Z Gotham paean Empire State of Mind.”

Permalink | Posted on Jun 11, 2010 at 9:07 AM by Patrick Kowalczyk
Client: Internet Week New York

48 Hour Film Project in New York Times

By Patrick Kowalczyk

June 09, 2010

Check out the amazing story on The 48 Hour Film Project competition in New York City in today’s New York Times - lead story across front page of Arts Section with several photos on the inside.

This year’s tour kicked off in late April and coverage so far has included in depth features and interviews on WBUR (NPR in Boston), WAMU-FM (NPR in Washington, D.C.) and NBC New York Nightly News

Permalink | Posted on Jun 09, 2010 at 12:55 AM by Patrick Kowalczyk
Client: The 48 Hour Film Project

New York City Gears Up For Internet Week

By Patrick Kowalczyk

June 05, 2010

New York City is gearing up for the third annual Internet Week New York, which will will host over 150 events between June 7-14 at the festival’s first-ever headquarters at Chelsea’s Metropolitan Pavilion and at dozens of locations throughout the City.

Reflecting both the rise of New York City as a new tech capital and the festival’s emergence as a top annual gathering for Internet leaders, the diverse slate of programming includes everything from panels, conferences, and educational events to art installations, live performances and parties. To build buzz for the festival, PKPR secured preview stories in a wide range of media including the Wall Street Journal (”Internet Week New York kicks of seven days of Web geekery”), New York Times (”Tech festivals land”) CNN (”The next Silicon Valley? It may be New York”), NBC New York (”Internet Week to be bigger and better”), Metro (”The tech sector powers up”), Hollywood Reporter, Village Voice, ZDNet, PCMag, and Mediabistro.

Permalink | Posted on Jun 05, 2010 at 12:36 AM by Patrick Kowalczyk
Client: Internet Week New York

Walt Whitman Returns to Streets of New York City

By Patrick Kowalczyk

May 17, 2010

Walt Whitman’s masterpiece “Song of Myself” was brought to life in neighborhoods throughout his beloved New York in a stirring music-theater adaptation making it world debut earlier this month.

From May 5-14, Compagnia de Colombari presented MORE OR LESS I AM in venues ranging from the poet’s Long Island birthplace to Grant’s Tomb. The play was conceived and directed by company founder Karin Coonrod, with music by members of the genre-defying string ensemble Brooklyn Rider.

PKPR handled publicity for the roving production, securing a glowing review from The New Yorker’s Ian Crouch, who wrote: “For an hour, it felt as though we’d created, audience and performers together, a real community. To risk sounding trite, we’d become Whitman’s Americans living in his America.”

Other coverage included features in Newsday, American Theater Magazine, Gay City News, and The Brooklyn Paper, as well as previews in Theatermania, Time Out New York, The Village Voice, and This Week in New York.

Permalink | Posted on May 17, 2010 at 11:05 PM by Patrick Kowalczyk
Client: Compagnia de’ Colombari

Thumbs Up for Wonderwall’s Celebritweets Theater

By Patrick Kowalczyk

May 12, 2010

<a href="http://video.msn.com?mkt=en-us&amp;playlist=videoByUuids:uuids:f3c81b03-859e-4a0d-a401-4e8fddfdf4f2&amp;showPlaylist=true&amp;from=IV2_en-us_wonderwall" target="_new" title="Conan lands a job at Home Depot">Video: Conan lands a job at Home Depot</a>

Twitter is teeming with celebrities, and their Tweets have become a ripe target for satire. Case in point: Celebritweets Theater, an animated series from MSN’s Wonderwall which imagines the real story behind some of the more bizarre celebrity Tweets.

To introduce the series to a wider audience, PKPR secured features on Celebritweets Theater to influential sites covering the intersection of pop culture and social media, including Mashable, Tubefilter News, and The Frisky.  Individual episodes have also been highlighted in diverse outlets from CosmoGirl and Buzzfeed to Awards Daily and Ear Sucker.

Permalink | Posted on May 12, 2010 at 11:17 PM by Patrick Kowalczyk
Client: Wonderwall from MSN

14th Annual Webby Awards Announced

By Patrick Kowalczyk

April 19, 2010

Twitter, foursquare, Zach Galifianakis, David After Dentist, Texts from Last Night, Hulu, Mashable, and ColbertNation are among the Internet and pop culture superstars nominated this week for The 14th Annual Webby Awards, the Internet’s top honor. PKPR kicked off the Webby Awards season by arranging television interviews on outlets such as CNN, Reuters, and Good Day News York (see video clips below).  Coverage for the nominee announcement spanned far and wide, including CNN.com, Reuters, People, Wall Street Journal, CBC, Wired, Los Angeles Times, Gawker, AoL’s Urlesque, The Daily Telegraph, Fast Company, and Entertainment Weekly

Permalink | Posted on Apr 19, 2010 at 11:47 PM by Patrick Kowalczyk
Client: The Webby Awards

SpaFinder Deal Days Attracts National Attention

By Patrick Kowalczyk

March 19, 2010

 

PKPR managed the publicity campaign for the first-ever SpaFinder Deal Days, a national program in which hundreds of spas offered luxury spa treatments for just $50. The multi-tiered campaign included national outreach, a morning drive radio tour with spokeswoman Joan Lunden, an NYC street promotion with a team of models dressed in spa robes, and aggressive local outreach in top markets across the country, including New York, Los Angeles, and Washington, D.C.  Highlights of coverage included: USA Today, Conde Nast Traveler, Time.com, Real Simple, Self, Los Angeles Times, Cafe Mom, Boston Globe, BellaSugar, Atlanta Journal-Constitution, and the Orlando Sentinel.

Permalink | Posted on Mar 19, 2010 at 11:25 PM by Patrick Kowalczyk
Client: SpaFinder Wellness

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