August 27, 2010
From September 20 - 26, hundreds of spas, yoga studios, and Pilates centers nationwide will be slashing prices by 50%, or offering flat-rate $50 deals on treatments and classes.
It’s all part of Deal Days, a major national promotion developed by PKPR client SpaFinder.
To encourage early sign-up and bookings, PKPR has implemented an aggressive national and local campaign. National coverage to date has included Fitness Magazine, USA Today, MSN.com, AOL, iVillage, Women’s Health, and Seventeen.
Local coverage includes Time Out Chicago, New York Daily News, Philadelphia Magazine, Denver Post, Atlanta Journal-Constitution, and the Austin American-Statesman.
August 27, 2010
On Good Day LA yesterday morning, Jimmy Stewart and Shain Gillette of the 48-Hour Film Project discussed last weekend’s competition.. Other recent highlights include: Los Angeles Times’ Brand X Blog, KPCC (NPR-LA), LAist, ” title=“LAist”>LAist, San Diego Union Tribune, and San Diego City Beat.
August 24, 2010
Check out this great segment that PKPR developed for WABC’s Lauren Glassberg on the hot new trend of cold spa treatments.
August 20, 2010
Geraldine Brooks, a historical novelist who taps into her own experiences as a wartime reporter to vividly illustrate the horrors of war, will receive the 2010 Dayton Literary Peace Prize for Lifetime Achievement. Brooks spent many years covering crises in the Middle East, Africa, and the Balkans for the Wall Street Journal before going on to write acclaimed novels, including the 2006 Pulitzer Prize-winning novel March. She will accept the award at a ceremony in Dayton, Ohio on November 7th.
PKPR secured coverage for the announcement in the New York Times, Reuters, Los Angeles Times, Huffington Post, Publishers Weekly, Mediabistro, Poets & Writers, and more.
August 19, 2010
The author behind “Oops! 13 Management Practices That Waste Time & Money And What To Do Instead” writes about how overvaluing smart, talented employees is a practice as common in the NFL as it is in the boardroom. (link)
August 06, 2010
Acclaimed Canadian choreographer Paul-André Fortier has captured New Yorkers’ imaginations with Solo 30 X 30, in which he is performing the same 30-minute dance for 30 consecutive days, rain or shine, at One New York Plaza.
Part of The River To River Festival, the extraordinary event has become one of the most buzzed-about public art events of the summer, attracting coverage in almost every major NYC outlet, including reviews in the New York Times and Metro, profiles in Time Out New York, New York Press, This Week in New York, Capitol File, and DNA Info, and segments on WABC-TV, WNYC, NY1, and NBC New York.
August 05, 2010
Just a few days after the death of their company’s namesake choreographer, dancers from the Merce Cunningham Dance Company gave a memorable performance as part of the 2009 River to River Festival, which drew more than 3,000 people to Battery Park City in Manhattan. Now, almost a year later, five choreographers paid their respects to Cunningham in a program titled “We Give Ourselves Away at Every Moment: An EVENT for Merce,” on July 26th. Lucinda Childs, Bill T. Jones, Susan Marshall, Jon Kinzel and Faye Driscoll presented new dances created for the occasion, as well as existing works inspired by Cunningham’s Events pieces.
Reviews of the performance included The New York Times (and slide show), Wall Street Journal, Financial Times, and WNET Sunday Arts.
July 16, 2010
Who do celebrities secretly wish followed them on Twitter? Wonderwall.com asked some of the biggest celebrity Tweeters and got some surprising answers.
The responses from stars like Russell Simmons, Joss Stone, Brandy, and James Van Der Beek generated major buzz, including an exclusive photo gallery on The Huffington Post and a feature on Entertainment Weekly.
July 05, 2010
For the first time this year, the River To River Festival expanded its annual 4th of July concert in Battery Park to an all-day family affair headlined by Grammy® Award-winning artist Dan Zanes. The holiday concert was capped off by a giant parade of musicians of all ages performing “76 Trombones.” Coverage highlights includes interviews with Zanes in New York Times, WNBC, and Time Out New York Kids, and previews in DailyCandy Kids, Wall Street Journal, New York Post, and MommyPoppins
July 03, 2010
This year’s Webby Awards continue to generate amazing coverage.
First up, an over-the-top behind-the-scenes video of Webby winners OK Go and The Muppets. What transpired - an epic staring contest - has gone viral, with dozens of outlets singing the video praises, including the Los Angeles Times, Yahoo!, Gawker, The Daily Beast, Wired, and Radar.
Second up - a genius Webby red carpet video - The Webby Internet Pop Quiz by AOL’s Urlesque. Test it and see how well you know the Interwebs.
July 01, 2010
Hailed as a “mini Chris Matthews” by MTV, Lucy, Wonderwall’s intrepid 9-year old reporter, has become a bit of Web celeb. Her interview with actor Jason Segal was named one of the top videos of the day by Gawker, while other outlets from USAToday.com to J-14 have sung her praises.
June 19, 2010
A who’s who of Internet superstars, including Zach Galifianakis, Amy Poehler, Lisa Kudrow, Jimmy Fallon, Justin Bateman, Roger Ebert, OK Go, and Internet co-inventor Vinton Cerf, turned out for The 14th Annual Webby Awards in New York City. More than 60 major media outlets covered the red carpet and ceremony, which was hosted by B.J. Novak of The Office.
Coverage included Entertainment Tonight, CNN, Fox News Channel, Wall Street Journal, New York Magazine, Entertainment Weekly, New York Post’s Page Six, Huffington Post, The Daily Beast, Gawker, and The Los Angeles Times.
Winners once again dazzled the audience with The Webbys’ famous five-word speeches. Our favorites - both musical - were from viral video sensations P.S. 22 Chorus and Auto-tune the News.
June 11, 2010
June 11, 2010
With more than 150 events across New York City celebrating digital culture, Internet Week New York is taking the Big Apple by storm this week. Citing this year’s energy and spirit, The Economist hailed it as “larger and more upbeat, more in the spirit of the city’s long-established Fashion Weeks.” Crain’s New York agreed, saying “Move over, fashion; Internet Week is growing.”
Highlights so far have included the Yahoo! Provoke Summit, the Mashable Media Summit, a NY Tech Meetup featuring demos from New York’s top start-ups, The Webutante Ball (NYC’s Internet Prom), as well as a wide variety of conferences, panels, education events, parties, and meet-ups
For more reports from Internet Week NY, check out NPR, The Daily Beast, Mashable, NY1 , and The Star Ledger.
Our favorite quote belongs to CNET’s Caroline McCarthy, who described it like this:
“Internet Week has turned into an amalgam of parties, conferences, and power breakfasts nearly as dense as the far more established South by Southwest Interactive Festival in Austin, Texas; a schedule with a swagger worthy of last year’s Jay-Z Gotham paean Empire State of Mind.”
June 09, 2010
Check out the amazing story on The 48 Hour Film Project competition in New York City in today’s New York Times - lead story across front page of Arts Section with several photos on the inside.
This year’s tour kicked off in late April and coverage so far has included in depth features and interviews on WBUR (NPR in Boston), WAMU-FM (NPR in Washington, D.C.) and NBC New York Nightly News
June 05, 2010
New York City is gearing up for the third annual Internet Week New York, which will will host over 150 events between June 7-14 at the festival’s first-ever headquarters at Chelsea’s Metropolitan Pavilion and at dozens of locations throughout the City.
Reflecting both the rise of New York City as a new tech capital and the festival’s emergence as a top annual gathering for Internet leaders, the diverse slate of programming includes everything from panels, conferences, and educational events to art installations, live performances and parties. To build buzz for the festival, PKPR secured preview stories in a wide range of media including the Wall Street Journal (”Internet Week New York kicks of seven days of Web geekery”), New York Times (”Tech festivals land”) CNN (”The next Silicon Valley? It may be New York”), NBC New York (”Internet Week to be bigger and better”), Metro (”The tech sector powers up”), Hollywood Reporter, Village Voice, ZDNet, PCMag, and Mediabistro.
May 12, 2010
Twitter is teeming with celebrities, and their Tweets have become a ripe target for satire. Case in point: Celebritweets Theater, an animated series from MSN’s Wonderwall which imagines the real story behind some of the more bizarre celebrity Tweets.
To introduce the series to a wider audience, PKPR secured features on Celebritweets Theater to influential sites covering the intersection of pop culture and social media, including Mashable, Tubefilter News, and The Frisky. Individual episodes have also been highlighted in diverse outlets from CosmoGirl and Buzzfeed to Awards Daily and Ear Sucker.
April 19, 2010
Twitter, foursquare, Zach Galifianakis, David After Dentist, Texts from Last Night, Hulu, Mashable, and ColbertNation are among the Internet and pop culture superstars nominated this week for The 14th Annual Webby Awards, the Internet’s top honor. PKPR kicked off the Webby Awards season by arranging television interviews on outlets such as CNN, Reuters, and Good Day News York (see video clips below). Coverage for the nominee announcement spanned far and wide, including CNN.com, Reuters, People, Wall Street Journal, CBC, Wired, Los Angeles Times, Gawker, AoL’s Urlesque, The Daily Telegraph, Fast Company, and Entertainment Weekly.
March 19, 2010
PKPR managed the publicity campaign for the first-ever SpaFinder Deal Days, a national program in which hundreds of spas offered luxury spa treatments for just $50. The multi-tiered campaign included national outreach, a morning drive radio tour with spokeswoman Joan Lunden, an NYC street promotion with a team of models dressed in spa robes, and aggressive local outreach in top markets across the country, including New York, Los Angeles, and Washington, D.C. Highlights of coverage included: USA Today, Conde Nast Traveler, Time.com, Real Simple, Self, Los Angeles Times, Cafe Mom, Boston Globe, BellaSugar, Atlanta Journal-Constitution, and the Orlando Sentinel.