Aug 27, 2010 9:15 PM

Widespread media coverage for SpaFinder Deal Days

From September 20 - 26, hundreds of spas, yoga studios, and Pilates centers nationwide will be slashing prices by 50%, or offering flat-rate $50 deals on treatments and classes.

It’s all part of Deal Days, a major national promotion developed by PKPR client SpaFinder.

To encourage early sign-up and bookings, PKPR has implemented an aggressive national and local campaign. National coverage to date has included Fitness Magazine, USA Today, MSN.com, AOL, iVillage, Women’s Health, and Seventeen.

Local coverage includes Time Out Chicago, New York Daily News, Philadelphia Magazine, Denver Post, Atlanta Journal-Constitution, and the Austin American-Statesman.

Permalink | Posted on Aug 27, 2010 at 9:15 PM by Patrick Kowalczyk
Client: SpaFinder

Aug 27, 2010 1:16 PM

48 Hour Film Project on Good Day LA

On Good Day LA yesterday morning, Jimmy Stewart and Shain Gillette of the 48-Hour Film Project discussed last weekend’s competition..  Other recent highlights include:  Los Angeles Times’ Brand X Blog, KPCC (NPR-LA), LAist, “ title="LAist">LAist, San Diego Union Tribune, and San Diego City Beat. 

Permalink | Posted on Aug 27, 2010 at 1:16 PM by Brian
Client: The 48 Hour Film Project

Aug 24, 2010 9:46 PM

SpaFinder on WABC

Check out this great segment that PKPR developed for WABC’s Lauren Glassberg on the hot new trend of cold spa treatments. 

Permalink | Posted on Aug 24, 2010 at 9:46 PM by Patrick Kowalczyk
Client: SpaFinder

Aug 20, 2010 9:46 PM

Dayton Literary Peace Prize in NY Times, Reuters

Geraldine Brooks, a historical novelist who taps into her own experiences as a wartime reporter to vividly illustrate the horrors of war, will receive the 2010 Dayton Literary Peace Prize for Lifetime Achievement. Brooks spent many years covering crises in the Middle East, Africa, and the Balkans for the Wall Street Journal before going on to write acclaimed novels, including the 2006 Pulitzer Prize-winning novel March. She will accept the award at a ceremony in Dayton, Ohio on November 7th.

PKPR secured coverage for the announcement in the New York Times, Reuters, Los Angeles Times, Huffington Post, Publishers Weekly, Mediabistro, Poets & Writers, and more.

Permalink | Posted on Aug 20, 2010 at 9:46 PM by Patrick Kowalczyk
Client: Dayton Literary Peace Prize

Aug 19, 2010 10:20 AM

Aubrey Daniels on “Managing the Albert Haynesworths” in This Morning’s Washington Post

The author behind “Oops! 13 Management Practices That Waste Time & Money And What To Do Instead” writes about how overvaluing smart, talented employees is a practice as common in the NFL as it is in the boardroom. (link)

Permalink | Posted on Aug 19, 2010 at 10:20 AM by Brian
Client: Aubrey Daniels