Apr 30, 2008 8:58 PM

LIve Out Loud Honors Student Leaders

Actor Cheyenne Jackson, star of the hit Broadway musical Xanadu, hosted LIVE OUT LOUD’s Seventh Annual Benefit Gala on Monday, April 28th. More than 400 community leaders attended the benefit, which culminated in the awarding of $2500 scholarships to four high school seniors who have demonstrated outstanding leadership skills.

Coverage included The Advocate, Newsday, Fashion Week Daily, Jossip, Playbill, and Broadway World. 

Permalink | Posted on Apr 30, 2008 at 8:58 PM by Patrick Kowalczyk
Client: Live Out Loud

Apr 21, 2008 6:50 PM

Stunts and Video Launch Wall Street Journal Parody

To launch My Wall Street Journal, a limited-edition parody, PKPR developed a multi-tiered PR campaign that combined stunts, a viral video, and major media placements.

Prior to the newsstand launch, PKPR conceived and distributed a phony hidden-camera video of Rupert Murdoch ranting about My Wall Street Journal. The video touched off a round of pre-launch buzz online, which grew to a peak with exclusive launch-day stories in the NY Times and the Huffington Post.

We also placed the editors on Imus, CNBC, and MSNBC, and hired an Ann Coulter lookalike to promote the newspaper in front of Fox News, which earned coverage in outlets from AM New York to the Boston Globe to Mediabistro.

The numbers: the HuffPo story was one of it’s most widely-read stories for a full week; the video is near 85,000 views; and “My WSJ” got as high as #2 on Amazon.com’s humor best-seller list and #65 on its overall bestseller list.

The cherry on top: a shout out on New York Magazine’s coveted Approval Matrix (top left corner).

Permalink | Posted on Apr 21, 2008 at 6:50 PM by Patrick Kowalczyk
Client: Manhattan Media

Mar 24, 2008 5:04 PM

PKPR Featured in PR Week

PKPR’s strategy for launching the first-ever Internet Week New York was profiled in PR Week’s ”Launch Pad” column. In addition to securing launch-day stories in outlets such as the New York Daily News, Variety, CNET, Crain’s New York, and Mediabistro, PKPR created Internet Week New York groups on Facebook, LinkedIn, and other social networking sites to attract potential event partners for the weeklong festival celebrating New York’s Internet industry and community. 

Permalink | Posted on Mar 24, 2008 at 5:04 PM by Patrick Kowalczyk
Client: Internet Week New York

Mar 21, 2008 11:05 PM

Cinereach Makes Its Media Debut

A quartet of young, socially conscious filmmakers mentored by Oscar-nominated directors like Albert Maysles (Grey Gardens, Gimme Shelter) and Rachel Grady (Jesus Camp, Boys of Baraka) debuted their short documentaries at the first major event presented by the new non-profit Cinereach earlier this week.

PKPR helped introduce Cinereach and the filmmakers to the industry and public by placing stories in outlets like Hollywood Reporter and Filmmaker Magazine, securing an exclusive screening of one of the film’s on New York Magazine’s Vulture blog, and facilitating posts by two of the filmmakers on Huffington Post.

Held at The Gramercy Hotel Rooftoop, guest included director Mira Nair and reporters from the New York Times, Entertainment Weekly, The Reeler, and IndieWIRE.

Permalink | Posted on Mar 21, 2008 at 11:05 PM by Patrick Kowalczyk
Client: Cinereach

Mar 19, 2008 4:46 PM

Prime Access founder profiled in The Advocate

Prime Access founder Howard Buford is profiled in the current issue of The Advocate as part of a feature on the nation’s top gay and lesbian business people. Howard’s expertise on marketing to gays and lesbians was also recently featured in Marketing News, The Advertiser, and Diversity Inc. Magazine. 

Permalink | Posted on Mar 19, 2008 at 4:46 PM by Patrick Kowalczyk
Client: Prime Access