Sep 22, 2008 11:36 AM

IFP Celebrates 30th Anniversary with Independent Film Week

The nation’s oldest and largest organization of independent filmmakers, the Independent Feature Project (IFP) hosted Independent Film Week in September.

The week of film screenings, panel discussions, and networking reflected the organization’s mission of discovering, showcasing, and supporting new independent film projects and talent. 

Zack & Miri Make a Porno director, Kevin Smith, kicked things off with a Q&A on “Making Your First Feature” and answered questions about his next project, “Red State.”

PKPR secured preview, news and feature coverage in key film trade publications like Variety, Hollywood Reporter and indieWIRE, as well as mainstream press like am New York, the Village Voice and the New York Sun.

Permalink | Posted on Sep 22, 2008 at 11:36 AM by Scott Piro
Client: IFP and The Gotham Awards

Sep 12, 2008 8:55 AM

The Budget Fashionista Celebrates Fifth Anniversary

For the fifth anniversary of The Budget Fashionista blog, PKPR implemented a comprehensive PR campaign aimed at raising the profile of its founder, Kathryn Finney. 

Leveraging Finney’s advice for “recession-proofing your wardrobe,” PKPR secured appearances for Finney on programs such as E! News Daily, Good Morning America, and WCBS-TV, as well as interviews with national outlets like MSNBC’s Jean Chatzky, People Style Watch and Smart Money

To cap it off, PKPR handled publicity for The Budget Fashionista’s Fashion Week party at Housing Works Thrift Store, which attracted more than 50 media outlets—from Reuters and Forbes to CBS Mobile and WNBC to Style.com and The Social Diva. 

Permalink | Posted on Sep 12, 2008 at 8:55 AM by Patrick Kowalczyk
Client: The Budget Fashionista

Jul 08, 2008 9:16 PM

Series Reinvents HIV Prevention for YouTube Era

Created by NYU and Public Health Solutions, HIV Big Deal is an ongoing, web-based campaign to inspire gay men to have safer sex and to get tested for HIV.The centerpiece of HIV Big Deal is a dramatic web video series about Josh, a young gay man living in Manhattan dealing with the all the dilemmas gay men face - love, friendship, sex, health, and everything in between.

To reach gay men online, PKPR developed a comprehensive PR and marketing program targeting gay media sites, blogs, e-newsletters, and social networking groups. PKPR placed stories in outlets like TIME.com, The Advocate, Sirius Radio, and Metrosource, and leading gay blogs inlcuding Towleroad, Queerty, and Bilerico Project. PKPR also placed banner ads on sites like GayHealth.com and Poz.com and partnered with events promoters, such as Josh Wood Productions, Mark Nelson, and Spin Cycle, to run announcements in their e-newsletters. Finally, PKPR recently launched a Facebook group, where members will be updated on future activities and episodes.

Permalink | Posted on Jul 08, 2008 at 9:16 PM by Patrick Kowalczyk
Client: HIV is Still a Big Deal

Jul 07, 2008 7:49 PM

Election Day Premieres on PBS

Directed by Arts Engine founder Katy Chevigny, Election Day, a powerful documentary following 11 Americans as they vote in 2004, premiered on PBS’ P.O.V. on July 1st. Leveraging the broadcast and Arts Engine’s 10th anniversary, PKPR secured a mix of profiles and interviews for Katy in outlets ranging from NPR and TruthDig.com to IndieWire and Stream. 

Permalink | Posted on Jul 07, 2008 at 7:49 PM by Patrick Kowalczyk
Client: Arts Engine

Jul 01, 2008 2:51 PM

PKPR Manages Launch Events for Sphatika Skin Care

PKPR managed the June 30th launch events for the Sphatika Skin Care line. The events included a media open house at the Sphatika Holistic Treatment Center in New York City, followed by an evening reception at The Rainbow Room. Editors and reporters from more than 25 outlets, including Elle, Allure, Town & Country, WWD, W, Women’s Health, Today’s Black Woman, Good Housekeeping, First for Women, The Knot, The Daily Obsession, and ButterflyDiary.com, attended the two events. 

Permalink | Posted on Jul 01, 2008 at 2:51 PM by Patrick Kowalczyk
Client: Sphatika Skin Care