Nov 22, 2011 10:13 AM

Canstruction NYC Makes National Headlines

For the second year in a row, PKPR handled publicity for Canstruction, the annual design competition which helps feed hungry New Yorkers during the Thanksgiving season.

26 of New York City’s leading architecture firms designed larger-than-life sculptures out of more than 100,000 unopened cans of food, all of which were then donated to City Harvest. Highlights of this year’s competition included sculptures of Angry Birds, a Converse sneaker, and Alexander McQueen’s high heels made famous by Lady Gaga. 

Highlights of this year’s coverage included features in the Wall Street Journal and MTV.com, a segment on WNYC, a Best Bets pick in New York Magazine, a shout out from Perez Hilton, and photo galleries in Time Out New York and Gothamist

Other national coverage ranged from ELLE Decor, WWD, and This Old House’s Bob Vila to Scholastic, TreeHugger, and Curbed. 

Permalink | Posted on Nov 22, 2011 at 10:13 AM by Patrick Kowalczyk
Client: Arts World Financial Center

Nov 18, 2011 10:18 AM

Slavery Footprint Hits One Million Milestone

We are thrilled to announce that more than one million people from around the world have calculated their Slavery Footprint. The creators of the site estimated they would reach this major milestone by the end of the year, but extensive media coverage and social media buzz accelerated the site’s momentum.

PKPR continues to secure major coverage for Slavery Footprint. Recent highlights include The Washington Post, TechCrunch TV (Check out clip below), Oprah.com, The Consumerist, MSNBC.com, The Globe and Mail, The Toronto Star, The Guardian, Treehugger, UTNE, Food Republic, Bust Magazine, The Hairpin, and The Social Times.

Permalink | Posted on Nov 18, 2011 at 10:18 AM by Patrick Kowalczyk
Client: Slavery Footprint

Oct 28, 2011 10:46 PM

SpaFinder on The Doctors

PKPR secured a major national television placement for SpaFinder today when editor Diana Wright appeared on The Doctors to demonstrate do-it-yourself spa and beauty treatments using Halloween-friendly items like pumpkin and chocolate. Check the video clip out here. 

Permalink | Posted on Oct 28, 2011 at 10:46 PM by Patrick Kowalczyk
Client: SpaFinder

Oct 28, 2011 7:45 PM

STELLAService on NY1

Asa Asks STELLAService on NY1 from The STELLA Team on Vimeo.

NY1 profiles STELLAService. 

Permalink | Posted on Oct 28, 2011 at 7:45 PM by Patrick Kowalczyk
Client: STELLAService

Oct 24, 2011 10:08 AM

Slavery Footprint Creators Profiled in Adweek

Slavery Footprint gets the full-page treatment in this week’s issue of Adweek. The creators of the website, Justin Dillon of Slavery Footprint and John Matejczyk of MUH·TAY·ZIK | HOF·FER, were photographed for the magazine’s weekly Portraits page, which spotlights groundbreaking marketing campaigns. PKPR developed the concept for the photo, which features the creators holding scores representing the numbers of slaves working for them as calculated by the Slavery Footprint site. 

Permalink | Posted on Oct 24, 2011 at 10:08 AM by Patrick Kowalczyk
Client: Slavery Footprint