Dec 14, 2009 1:18 AM

Tiny robot brings Facebook to life

PKPR managed the launch of mydeskfriend, a tiny robotic penguin that connects users to Facebook and other Websites. To kick off the campaign, PKPR oversaw the creation of the launch video above, which was included in dozens of articles about the product. Highlights of the launch coverage include CNET, Time.com’s Techland, Gizmodo, AOL’s Asylum, UberGizmo, Best Stuff, Roger’s Spotlight, Neon Punch, and Coated.

PKPR also arranged product giveaways on sites like Gear Diary and Gadgeteer. 

Permalink | Posted on Dec 14, 2009 at 1:18 AM by Patrick Kowalczyk
Client: mydeskfriend

Dec 11, 2009 11:22 PM

AP turns to dealnews.com for retail coverage

As a result of PKPR’s efforts, AP turned to dealnews early and often for its holiday shopping coverage, interviewing founder Dan de Grandpre for several articles which were syndicated in hundreds of outlets nationwide. Highlights included:

* Holiday discounts not as deep as last year’s
* When Black Friday is worth the effort
* Retailers use social media to advertise deals
* Plot strategy now for holiday shopping

Permalink | Posted on Dec 11, 2009 at 11:22 PM by Patrick Kowalczyk
Client: dealnews

Nov 25, 2009 12:03 AM

dealnews.com on The Today Show

Visit msnbc.com for breaking news, world news, and news about the economy

Carmen Wong, The Today Show’s personal finance expert, highlighted dealnews.com as a great Black Friday shopping resource, saying the site “will have the deals up before anyone else.”

Also, don’t miss this great segment on dealnews on NY1. 

Permalink | Posted on Nov 25, 2009 at 12:03 AM by Patrick Kowalczyk
Client: dealnews

Nov 23, 2009 6:14 PM

To gift or not to gift?

For National Boss Day on October 16th, author Aubrey Daniels wrote a great blog post on the pros and cons of giving your boss a gift.

PKPR has leveraged the blog post to secure coverage in a wide mix of media outlets including USA Today ("Should workers suck up to the boss or not?"), MSNBC, Philadelphia Inquirer, and Today’s Workplace. 

Permalink | Posted on Nov 23, 2009 at 6:14 PM by Patrick Kowalczyk
Client: Aubrey Daniels

Nov 20, 2009 9:11 PM

Webby Awards Names Decade’s Top Internet Moments

Capping a decade dominated by the Internet, The Webby Awards this week released its list of the ten most influential Internet moments of the 2000s.

From the 2001 demise of Napster sparking a wave of innovation that transformed entertainment to the 2009 Iranian election protests demonstrating the power of Twitter and other social network in reshaping democracy, the list spotlights a diverse mix of pivotal Internet milestones that defined the first decade of the 21st century. Other highlights of the Webby survey include Craigslist expanding outside of San Francisco (2000), Google’s IPO (2004), Facebook opening up to non-college students (2006), and the 2008 U.S. presidential election.

PKPR secured coverage of the list far and wide, including CNN, ABC News, Reuters, CBC, Huffington Post, AFP, and Los Angeles Times. The list has been retweeted on Twitter more than 3000 times, reaching millions of people around the world and sparking widespread debate on the list.  Many outlets - from the Sydney Morning Herald to the CBC - are inviting their readers to submit their own favorite Web milestones. 

Permalink | Posted on Nov 20, 2009 at 9:11 PM by Patrick Kowalczyk
Client: The Webby Awards