Sep 18, 2006 8:21 PM

Families Put Spotlight on Peace

Marking the fifth anniversary of 9/11, more than 30 victims of terror from around the world gathered in New York City for a historic conference highlighting solutions to terrorism that break the cycle of violence. To raise awareness of the conference—and ensure that the voices of those who support peaceful conflict resolution were included in anniversary coverage, PKPR booked leaders of Peaceful Tomorrows on more than 20 radio shows around the country, including Milwaukee, Detroit, Tampa, Los Angeles, and Boston, as well as appearance on USA Radio and Pacifica’s Democracy Now. A highlight of the campaign was a joint appearance on CNN by Terry Rockefeller, who lost her sister in the 9/11 attacks, and Beatriz Abril, who lost her brother in the Madrid bombings.

Permalink | Posted on Sep 18, 2006 at 8:21 PM by Patrick Kowalczyk
Client: September 11th Families for Peaceful Tomorrows

Aug 30, 2006 10:29 PM

PKPR Launch Strategy Profiled in PR Week

PKPR’s strategy for the launch of Sherman’s Travel magazine was profiled in PR Week’s Launch Pad column.

PKPR launched the magazine, a spin-off from the travel site, by placing an exclusive story in the New York Times and then going wide to trade and consumer media, including USA Today, Los Angeles Times, Mediaweek, and Washington Post. 

Permalink | Posted on Aug 30, 2006 at 10:29 PM by Patrick Kowalczyk
Client: ShermansTravel Media

Jun 27, 2006 12:12 PM

ForSaleByOwner.com Breaks Away from Crowd

Do you really need a realtor?

To distinguish ForSaleByOwner.com as the leader in a crowded category, PKPR generated a constant stream of news and consumer tips regarding the benefits of selling a home without a broker. Aggressive outreach to business, tech, and consumer reporters produced positive coverage in dozens of top media outlets – including The Today Show, CNN, CNN.com, U.S. News & World Report, and Newsweek—and helped position COO Colby Sambrotto as the face of the “for sale by owner” phenomenon, as well as an authority on all real estate issues.

Permalink | Posted on Jun 27, 2006 at 12:12 PM by Patrick Kowalczyk
Client: ForSaleByOwner.com

Jun 01, 2006 10:21 PM

Hep Team Launches in NYC

After a successful pilot program in Chicago last summer, Hep Team expanded to three major markets in the summer of 2006 to raise awareness among gay and bisexual men that hepatitis A and hepatitis B are preventable by vaccination.

PKPR outreached to national and New York media, including organizing a press conference covered by NY1, CBS News on Logo, The Advocate, New York Blade, and Gay City News. 

Permalink | Posted on Jun 01, 2006 at 10:21 PM by Patrick Kowalczyk
Client: Hep Team NYC

Jun 01, 2006 12:29 PM

Picture Perfect Launch for Fotolog Book

Fotolog, the world’s largest photo blogging community, boasts a new book featuring more than 3,000 photos by its members. PKPR’s publicity campaign for the book has resulted in coverage ranging from ABC News Now and WABC-TV to a live chat on WashingtonPost.com to leading blogs like About.com, Gothamist, Towleroad, and Cool Hunting.

Permalink | Posted on Jun 01, 2006 at 12:29 PM by Patrick Kowalczyk
Client: Fotolog