Feb 09, 2009 1:50 PM

Housing Works Bookstore Cafe Taps PKPR

Housing Works Bookstore Cafe has tapped PKPR to help raise its profile as a downtown cultural hotspot.

In the coming months, PKPR will be focusing on highlighting the bookstore’s eclectic mix of events that celebrate the written word and cleverly bridge the worlds of music and literature. Case in point: the photo above is of author Augusten Burroughs and singer Tegan Quinn appearing together at the bookstore last year. PKPR will also be promoting special series and events like the New York City Spelling Bee, the Live from Home Series, and the Moth StorySlam, as well as showcasing its unique business model: the bookstore is run almost entirely by volunteers and 100% of its profits go to Housing Works, Inc., the nation’s largest minority-controlled AIDS service provider. Recent coverage has included the New York Times, New York Post, PAPER, Village Voice, and Shecky’s. 

Permalink | Posted on Feb 09, 2009 at 1:50 PM by Patrick Kowalczyk
Client: Housing Works Bookstore Cafe

Feb 06, 2009 2:07 PM

Aspen Fashion Week on Good Morning America Now

PKPR secured a great segment for Lisa Johnson, the founder of Aspen Fashion Week, on Good Morning America Now to discuss how to get the season’s top ski looks for less. You can watch it online here. 

Permalink | Posted on Feb 06, 2009 at 2:07 PM by Patrick Kowalczyk
Client: Aspen Fashion Week

Feb 04, 2009 12:13 PM

NPR, AP Cover Launch of The Transporters

The Transporters is a groundbreaking new cartoon series which has been proven to help children with autism recognize and understand emotions.

Following its successful debut in the United Kingdom, PKPR was hired to manage the January 2009 launch of the series in North America.

To reach the widest possible audience, PKPR focused its initial outreach on national media, securing an in-depth feature in the Associated Press, which was syndicated to hundreds of outlets, including the Yahoo! home page, USA Today, AOL Health, and MSNBC.

PKPR also generated major broadcast coverage, including a segment on NPR’s All Things Considered (the third most popular radio program in the U.S. with 12 million listeners), Associated Press Television, and CBC-TV (Canada). The fascinating science behind the series also received analysis in Discover Magazine and Popular Science.

To drive sales of the DVD, PKPR also implemented a comprehensive program targeting autism, parenting, and special education organizations, blogs, and trade publications. Coverage has ranged from the Autism Society of America and AutismHangOut.com to About.com Special Needs Children and Bon Bon Gazette.

PKPR is currently outreaching to monthly magazines to secure coverage for the DVD in April issues since April is Autism Awareness Month. Confirmed coverage includes Parents, ParentGuide, and Canadian Living.

Permalink | Posted on Feb 04, 2009 at 12:13 PM by Jenny Chang
Client: The Transporters

Dec 23, 2008 10:56 AM

dealnews.com on The Today Show

PKPR booked a great segment for Dan de Grandpre, the founder and editor of dealnews.com, on The Today Show on December 23rd to discuss last-minute holiday shopping deals. Check out the segment below.

Permalink | Posted on Dec 23, 2008 at 10:56 AM by Patrick Kowalczyk
Client: dealnews

Dec 15, 2008 6:25 PM

Web Video Stars Promote Webby Entries

Tony vs. Paul vs. Webby from Webby Awards on Vimeo.

To promote the 2009 call for entries, The Webby Awards enlisted some of the biggest names in Internet video, including Barely Political, You Suck at Photoshop, and Jake and Amir, to create videos for a special campaign.

PKPR helped spread word about the campaign by giving leading bloggers a first look at the original videos before they went live online. Coverage included Boing Boing, Wired, AOL’s Urlesque, New Tee Vee, Backstage, Tilzy.TV, Documentary, and Broadcasting & Cable.

You can check out all of the videos here. 

Permalink | Posted on Dec 15, 2008 at 6:25 PM by Patrick Kowalczyk
Client: The Webby Awards