Jul 20, 2009 10:25 PM

The Big Draw Draws Big Coverage

Part of The River To River Festival, The Big Draw is a daylong event that turned Lower Manhattan into a giant canvas through a series of hands-on drawing activities led by some of New York’s most innovative artists.

More than 6,000 people attended the event thanks to coverage in numerous outlets including a segment on WNYC and feature on WNYC.org, live remotes on NY1, and previews in outlets ranging from PIX Morning News and Time Out New York to MommyPoppins.com and the New York Post.

Watch the PIX Morning News segment:

Permalink | Posted on Jul 20, 2009 at 10:25 PM by Patrick Kowalczyk
Client: River To River Festival

Jul 17, 2009 4:26 PM

Social Media Boosts Cinereach Campaign

Cinereach, a nonprofit that champions socially relevant films, wanted to boost the number of entries for its Reach Film Fellowship, a prestigious six-month program that pairs young filmmakers with grants, resources, and industry mentors.

The ideal applicant would be a recent film school grad with an interest in social causes. To get the word out to this narrow niche, PKPR developed a finely tuned social media campaign that used Twitter, Facebook, blog, and online outreach to connect with film students, social activists, and influencers in the independent film world.  The results: applications for this year’s Fellowship program increased by over 100%.

PKPR’s campaign resulted in tweets from some of the most widely followed independent film voices on Twitter, including Filmmaker Magazine editor Scott Macauley, indie film guru Ted Hope, The Independent Magazine, DocuGirl, and Docs Interactive.

On Facebook, the call for applications was posted by such targeted groups as Emerson College, Future Filmmakers, Student Filmmakers, and Independent Short Filmmaking. Film schools around the country also shared the news via e-blasts and bulletin boards, including NYU, Brown, and UNC.

Meanwhile, PKPR’s blog outreach led to posts on such prominent sites as Documentary.org, the site of the International Documentary Association; Working Films; Social Edge, the Skoll Foundation’s social entrepreneur networking site, and the School of Visual Arts. 

Permalink | Posted on Jul 17, 2009 at 4:26 PM by Patrick Kowalczyk
Client: Cinereach

Jul 16, 2009 4:51 PM

Hazelmail Launches iPhone App

PKPR developed and implemented a comprehensive media and marketing strategy for the launch of HazelMail’s iPhone app, which instantly turns photos taken on an iPhone into personalized postcards—and then prints, stamps, and mails them for you with just the touch of a keystroke.

The campaign kicked off with outreach to influential app reviewers, including the New York Times’ Phone Smart column (very last item) and CNET, which dubbed it one of the “five must--have iPhone apps for your next trip.” Other key reviewers included Mobile Marketer, GigaOM, MacWorld, dealmac via Twitter, and iPhone Life Magazine.

As positive buzz began to spread, we expanded our outreach to mainstream travel media, securing Tweets by USA Today reporter Laura Bly and coverage in outlets like Budget Travel, NationalGeographic.com, am New York, and Canoe.ca.

And, with summer vacation season kicking into high-gear, PKPR coordinated contests and promotions with family-friendly outlets and blogs including Woman’s Day Magazine, Soap Opera Weekly, Trusty Pony, Nerd’s Eye View, and iSmash Photo.

Permalink | Posted on Jul 16, 2009 at 4:51 PM by Patrick Kowalczyk
Client: HazelMail

Jul 07, 2009 7:09 PM

Happy Fourth of July

More than 10,000 people and 60 media outlets and music blogs turned out to cover the River To River Festival’s flagship July 4th concert with Conor Oberst & The Mystic Valley Band and Jenny Lewis. Coverage included: New Yorker, Billboard, Time Out New York, New York Press, Venus Zine, FlavorWire, New York Daily News, BrooklynVegan, and Rockscope

Permalink | Posted on Jul 07, 2009 at 7:09 PM by Patrick Kowalczyk
Client: River To River Festival

Jun 26, 2009 8:59 PM

48 Hour Film Project 2009

PKPR is managing publicity for the 2009 48 Hour Film Project tour in more than 80 cities around the world.

Check out the terrific KABC-TV segment above on the Los Angeles competition to get a sense of what it’s all about. Other coverage so far includes: WTOP (Washington, D.C.), WNYC’s Brian Lehrer Show , New York Post, Washington Express, LAist, Baltimore Sun, Phillyist, and The Onion A.V. Club

Permalink | Posted on Jun 26, 2009 at 8:59 PM by Patrick Kowalczyk
Client: The 48 Hour Film Project