Jun. 17, 2011
Time Inc. tapped PKPR to handle publicity for Ten NYC Startups to Watch, its flagship event during Internet Week New York 2011.
PKPR worked closely with the Time Inc. team on the project, including developing the concept for the event, announcing the startups recognized by Time Inc, and managing media at the sold-out party.
Coverage ranged from Adweek and Yahoo! Scene (check out the awesome video segment above) to the New York Daily News to Portfolio, NYConvergence, and New York Observer’s BetaBeat. Reporters from more than 20 outlets attended the event, including the Wall Street Journal, ABC News, Crain’s New York, and PaidContent.