Survey on Gay Consumers Makes Headlines
May. 16, 2008
Prime Access and PlanetOut this week released the 2008 Gay and Lesbian Consumer Study, one of the largest and most comprehensive surveys of gay and lesbian consumer habits and brand perceptions.
The survey found that Bravo, Apple, Showtime, HBO, Absolut, and Levi’s are the gay-friendliest brands, while WalMart, Dunkin Donuts, Cracker Barrel, Exxon Mobil, and Samsung earn the lowest marks from gay and lesbian consumers.
PKPR placed stories on the survey far and wide—from Reuters and Yahoo! News to Brandweek and MediaPost to The Advocate and Logo.