PRX’s ‘99% Invisible’ Breaks Kickstarter Record
Aug. 27, 2012
99% Invisible, a “tiny radio show about design” that is distributed by Public Radio Exchange (PRX), raised $170,477 from 5,661 backers, making it Kickstarter’s most funded journalism campaign ever!
Hosted by Roman Mars, who has been dubbed “the Ira Glass of design” by The New York Times design columnist Allison Arieff, 99% Invisible is the latest public radio show and podcast distributed by PRX to become a runaway hit. It recently reached #1 on the iTunes podcast charts, as well as #1 in both the Arts and Design categories.
PKPR leveraged 99% Invisible’sKickstarter success to get the program and PRX coverage in Mediabistro, Current, Core77, East Bay Express, and Smart Planet.