Prior to now, American fans of the Muji brand have had to travel to Japan, London, or Paris to snap up the Japanese retailer’s sleek, simple clothing, home furnishings, and accessories. PKPR recently handled publicity for the launch of mujionline, its first ever online branch store. Placements were secured in a wide range of lifestyle and fashion mediam, including New York Magazine, Real Simple, Us Weekly, Newsweek, MSNBC, and Elle Girl.