Hazelmail Launches iPhone App
Jul. 16, 2009
PKPR developed and implemented a comprehensive media and marketing strategy for the launch of HazelMail’s iPhone app, which instantly turns photos taken on an iPhone into personalized postcards—and then prints, stamps, and mails them for you with just the touch of a keystroke.
The campaign kicked off with outreach to influential app reviewers, including the New York Times’ Phone Smart column (very last item) and CNET, which dubbed it one of the “five must—have iPhone apps for your next trip.” Other key reviewers included Mobile Marketer, GigaOM, MacWorld, dealmac via Twitter, and iPhone Life Magazine.
As positive buzz began to spread, we expanded our outreach to mainstream travel media, securing Tweets by USA Today reporter Laura Bly and coverage in outlets like Budget Travel, NationalGeographic.com, am New York, and Canoe.ca.
And, with summer vacation season kicking into high-gear, PKPR coordinated contests and promotions with family-friendly outlets and blogs including Woman’s Day Magazine, Soap Opera Weekly, Trusty Pony, Nerd’s Eye View, and iSmash Photo.