ForSaleByOwner.com
ForSaleByOwner.com Breaks Away from Crowd
June 27, 2006
To distinguish ForSaleByOwner.com as the leader in a crowded category, PKPR generated a constant stream of news and consumer tips regarding the benefits of selling a home without a broker. Aggressive outreach to business, tech, and consumer reporters produced positive coverage in dozens of top media outlets – including The Today Show, CNN, CNN.com, U.S. News & World Report, and Newsweek—and helped position COO Colby Sambrotto as the face of the “for sale by owner” phenomenon, as well as an authority on all real estate issues.
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