Dec. 06, 2007
MKPR developed a comprehensive strategy aimed at positioning dealnews as the leading source for intelligence on Black Friday sales and deals. Founder Dan de Grandpre appeared on outlets from Fox & Friends to Good Morning America Now to CW11 Morning New to discuss shopping tips and participated in a satellite TV tour and morning drive radio tour in more than 20 markets around the country. dealnews has also been featured prominently in coverage leading up to Black Friday, including PCMag.com, Smart Money, AP, USA Today, and Forbes.com.