Tom Peters

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Tom Peters’ Travel Tips in NY Times

By Patrick Kowalczyk

Aug. 24, 2004

PKPR arranged for Tom Peters to be profiled in today’s Frequent Flyer column in The New York Times.

Permalink | Posted on Aug 24, 2004 at 7:43 PM by Patrick Kowalczyk

Tom Peters: Business Guru 2.0

By Patrick Kowalczyk

Dec. 03, 2002

“The reaction from the press has been unlike any I’ve received since In Search of Excellence in 1982.”
- Tom Peters

For his first book in five years, PKPR gave author and business expert Tom Peters a media makeover, positioning Re-Imagine! Business Excellence in a Disruptive Age as a re-invention of the business book and highlighting Peters’ expertise on post-boom, post-Enron issues. With a national book launch campaign that included targeted speaking engagements and a high-profile panel discussion at Bloomberg’s NY headquarters, PKPR landed Peters his first-ever profile in the New York Times, as well as major national print and broadcast coverage including O-The Oprah Magazine, Entrepreneur, Wall Street Journal, CNN, NPR, Reuters, Bloomberg Radio, and CNBC. 

Permalink | Posted on Dec 03, 2002 at 4:46 PM by Patrick Kowalczyk


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