Let It Ripple

Let It Ripple’s mission is to use film, technology, discussion materials, and live and virtual events to engage people in conversation and action around complicated subjects that are shaping our lives, and updating these topics through an engaging, accessible, 21st-century lens. Over the past ten years, the team has created and distributed 28 films, engaged more than 50 million people in dialogue, and created a new way of making films called “cloud filmmaking,” where films are made collaboratively with people from all over the world and organize global days of screening, conversation and action. Helmed by Tiffany Shlain, Emmy-nominated filmmaker, thought leader and founder of The Webby Awards, Shlain has had four films premiere at Sundance, has won more than 80 awards, and has had four of her films selected by The U.S. State Department to screen at embassies around the world to foster dialogue across borders.

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5 Related Articles

Character Day in Parents, EdSurge

By Patrick Kowalczyk

Sep. 30, 2019

For the past ten years, Character Day co-founder Tiffany Shlain, her husband, and her two kids (16 and 10) have unplugged from their devices every Saturday. In her new book 24/6: The Power of Unplugging One Day a Week (Simon & Schuster/Gallery Books), Shlain chronicles how the weekly tech break changed their lives, giving them more time, productivity, connection, and presence. Taking place in classrooms and schools nationwide each year, Character Day focuses on helping students develop character strengths like grit and gratitude. This year’s Character Day on Friday, September 27, will culminate with students nationwide turning off their screens for 24 hours, with the goal of continuing it on a weekly basis.

PKPR secured coverage for this year’s Character Day and Tiffany’s book in a range of outlets including a feature in the print issue of Parents Magazine and stories in outlets from EdSurge (”Can putting away devices build character?”) to Mommy Nearest (”Here’s how your family can go screen-free for one day a week”).

Permalink | Posted on Sep 30, 2019 at 11:18 PM by Patrick Kowalczyk

50/50 Day on NowThis

By Patrick Kowalczyk

May. 02, 2018

Two NowThis videos on 50/50 Day, a global day of action and conversation about gender equality on April 26, 2018, garnered over 120,000 views in just two days. The videos included one on the mission of 50/50 Day and another featuring an interview with Jada Pinkett Smith, who participated in 50/50 Day’s live webcast.

Permalink | Posted on May 02, 2018 at 4:24 PM by Patrick Kowalczyk

50/50 Day co-founder pens CNN op-ed

By Patrick Kowalczyk

Mar. 08, 2018

50/50 Day co-founder Tiffany Shlain penned an op-ed for CNN on how schools, news media, and entertainment industry have failed to tell the full history of women leaders.

Permalink | Posted on Mar 08, 2018 at 5:41 PM by Patrick Kowalczyk

Science of Character premieres at 1500 schools

By Patrick Kowalczyk

Mar. 28, 2014


As part of the first annual global Character Day, more than 1,500 schools and organizations from 38 countries and all 50 U.S. states last week hosted the global premiere of filmmaker Tiffany Shlain’s new film THE SCIENCE OF CHARACTER. Promoted by U.S Secretary of Education Arne Duncan last week, Character Day is organized by Let it Ripple: Mobile Films for Global Change in partnership with an array of organizations including U.S. Department of State, Commonsense Media, The Bezos Family Foundation, and The Aspen Institute.

Coverage of the premiere ranged from PBS Newshour, Fast Company, and Politico to Scientific American, Psychology Today, and The Intelligent Optimist to local outlets like San Francisco’s KQED, The NJ Star Ledger, and the Austin American Statesman.

Permalink | Posted on Mar 28, 2014 at 12:06 PM by Patrick Kowalczyk

Tiffany Shlain on MSNBC

By Patrick Kowalczyk

Mar. 10, 2014


PKPR booked filmmaker Tiffany Shlain on MSNBC to discuss the National Day of Unplugging and how her family takes a weekly break from technology in what she calls a “technology shabbat.”

Tiffany also explored her weekly digital detox in her AOL series “The Future Starts Here,” which has garnered more than 20 million views to date. Check out the episode below.


Permalink | Posted on Mar 10, 2014 at 11:28 AM by Patrick Kowalczyk


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