State Farm
State Farm’s® mission is to help people manage the risks of everyday life, recover from the unexpected, and realize their dreams.
We are people who make it our business to be like a good neighbor; who built a premier company by selling and keeping promises through our marketing partnership; who bring diverse talents and experiences to our work of serving the State Farm customer.
Our success is built on a foundation of shared values—quality service and relationships, mutual trust, integrity and financial strength.
Our vision for the future is to be the customer’s first and best choice in the products and services we provide. We will continue to be the leader in the insurance industry and we will become a leader in the financial services arena. Our customers’ needs will determine our path. Our values will guide us.
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Slam dunk: State Farm on Mashable
Mar. 15, 2013
During the NBA’s Christmas Day television extravaganza, State Farm debuted a major national ad campaign with LA Clippers’ star Chris Paul, who also portrayed his fictional twin brother Cliff Paul in the high-concept ad.
PKPR was brought in to assist in bringing Cliff Paul to life online. Our firm worked closely with the ad agency behind the campaign to build buzz and turn Cliff Paul into a social media star.
PKPR build buzz for the campaign with stories on Huffington Post, Mediabistro (AgencySpy), Hooped Up, Yardbarker, Uproxx, Contently, and Black Sports Online. The press helped Cliff Paul’s twitter account reach 25,000 followers and pushed over 750,000 people to view the ad on YouTube.
The online campaign culminated with PKPR securing the exclusive world premiere of the second Cliff Paul ad on Mashable, who called the social media campaign “clever and wildly popular… a hit with fans online.”