SpaFinder

Jan 16, 2012 12:09 AM

Big Turnout for SpaFinder Media Luncheon

On January 11th, PKPR organized a media luncheon for the announcement of SpaFinder’s Spa Trends Report for 2012. Held at the Guerlain Spa at the Waldorf Astoria, the event was attended by journalists from 25 top outlets including The Today Show, Good Morning America, The New York Times, The Wall Street Journal, Associated Press, Reuters, Financial Times, Health, and Ladies Home Journal.

Coverage of this year’s report so far has ranged from Associated Press, Reuters, Huffington Post, New York Daily News and Fox News to Yahoo! Shine, SheKnows.com, and the Toronto Sun.

Permalink | Posted on Jan 16, 2012 at 12:09 AM by Patrick Kowalczyk

Oct 28, 2011 10:46 PM

SpaFinder on The Doctors

PKPR secured a major national television placement for SpaFinder today when editor Diana Wright appeared on The Doctors to demonstrate do-it-yourself spa and beauty treatments using Halloween-friendly items like pumpkin and chocolate. Check the video clip out here. 

Permalink | Posted on Oct 28, 2011 at 10:46 PM by Patrick Kowalczyk

May 27, 2011 8:13 PM

iVillage, MTV, Fitness Promote Sun Safety

For Melanoma Awareness Month this May, PKPR promoted SpaFinder’s “I Will Reflect” bracelet which changes color when when exposed to harmful UV rays to remind users to cover up and practice sun safety.

Coverage has included iVillage, Fitness, MTV.com, Everyday Health, Perez Hilton, and Woman’s Day

Permalink | Posted on May 27, 2011 at 8:13 PM by Patrick Kowalczyk

May 23, 2011 8:35 PM

SpaRahRah! Goes Nationwide

After a successful pilot launch in New York City and Los Angeles, SpaFinder expanded SpaRahRah, its deals program featuring exclusive discounts on spa, wellness, and travel packages curated by the experts at SpaFinder. The program now includes national travel packages, as well as local deals in South Florida and Dallas.

Coverage of SpaRahRah! has included USA Today, Yahoo! News, Aol Daily Finance, CNBC.com, College Candy, and Spa Business

Permalink | Posted on May 23, 2011 at 8:35 PM by Patrick Kowalczyk

May 06, 2011 8:01 PM

SpaFinder on The Today Show

Visit msnbc.com for breaking news, world news, and news about the economy

PKPR secured a great segment on The Today Show today highlighting SpaFinder Gift Certificates as a great last-minute gift for Mother’s Day.

Other top outlets featuring SpaFinder in their Mother’s Day gift guides include Shape, Huffington Post, The Daily Glow, Fab Fit Fun, She Knows, and MomFinds. 

Permalink | Posted on May 06, 2011 at 8:01 PM by Patrick Kowalczyk

Mar 30, 2011 1:37 PM

Wellness Week TV Coverage Nationwide

PKPR developed and implemented an aggressive, national campaign to promote SpaFinder’s Wellness Week 2011.

With more than 500 spas, fitness centers, and yoga studio participating in cities across the country, PKPR went deep securing more than 40 in depth TV segments on local stations in New York, Los Angeles, Chicago, Dallas, Boston, Atlanta, Philadelphia, Houston, Miami, Columbus, Detroit, Las Vegas, Phoenix, Tampa, and more.

Check out some of the best segments below.

Denver - KUSA-TV (NBC): Spas, fitness centers offering half-off deals:

Atlanta - WXIA-TV (NBC): Are Spa Weeks a Good Deal?

Baltimore - WMAR-TV (ABC)/Good Morning Maryland: SpaFinder Wellness Week more about comfort, less about money

Boston - New England Cable News: Could you use some TLC? Wellness Week brings deep discounts for spa treatments and other healthy treatments

Permalink | Posted on Mar 30, 2011 at 1:37 PM by Patrick Kowalczyk

Oct 29, 2010 10:26 PM

SpaFinder Slideshow on Huffington Post Travel

Check out this awesome photo gallery on Huffington Post of the world’s top spas as selected by thousands of fans in the 2010 SpaFinder.com Reader’s Choice Awards. 

Permalink | Posted on Oct 29, 2010 at 10:26 PM by Patrick Kowalczyk

Oct 01, 2010 4:53 PM

SpaFinder Deal Days on TV Nationwide

PKPR secured major coverage for SpaFinder Deal Days in markets across the country, from New York City, Los Angeles, Chicago, Washington, D.C., and San Diego to Philadelphia, Detroit, Seattle, Portland, and Birmingham. Check out some of the highlights below.

Permalink | Posted on Oct 01, 2010 at 4:53 PM by Patrick Kowalczyk

Aug 27, 2010 9:15 PM

Widespread media coverage for SpaFinder Deal Days

From September 20 - 26, hundreds of spas, yoga studios, and Pilates centers nationwide will be slashing prices by 50%, or offering flat-rate $50 deals on treatments and classes.

It’s all part of Deal Days, a major national promotion developed by PKPR client SpaFinder.

To encourage early sign-up and bookings, PKPR has implemented an aggressive national and local campaign. National coverage to date has included Fitness Magazine, USA Today, MSN.com, AOL, iVillage, Women’s Health, and Seventeen.

Local coverage includes Time Out Chicago, New York Daily News, Philadelphia Magazine, Denver Post, Atlanta Journal-Constitution, and the Austin American-Statesman.

Permalink | Posted on Aug 27, 2010 at 9:15 PM by Patrick Kowalczyk

Aug 24, 2010 9:46 PM

SpaFinder on WABC

Check out this great segment that PKPR developed for WABC’s Lauren Glassberg on the hot new trend of cold spa treatments. 

Permalink | Posted on Aug 24, 2010 at 9:46 PM by Patrick Kowalczyk

Mar 19, 2010 10:25 PM

SpaFinder Deal Days Attracts National Attention

PKPR managed the publicity campaign for the first-ever SpaFinder Deal Days, a national program in which hundreds of spas offered luxury spa treatments for just $50. The multi-tiered campaign included national outreach, a morning drive radio tour with spokeswoman Joan Lunden, an NYC street promotion with a team of models dressed in spa robes, and aggressive local outreach in top markets across the country, including New York, Los Angeles, and Washington, D.C.  Highlights of coverage included: USA Today, Conde Nast Traveler, Time.com, Real Simple, Self, Los Angeles Times, Cafe Mom, Boston Globe, BellaSugar, Atlanta Journal-Constitution, and the Orlando Sentinel. 

Permalink | Posted on Mar 19, 2010 at 10:25 PM by Patrick Kowalczyk

May 29, 2008 9:07 PM

Campaign Raises Melanoma Awareness

To raise awareness of Melanoma, SpaFinder created photosensitive “I Will Reflect” wristbands that change color when exposed to UVA & UVB rays.

PKPR is implementing an aggressive public relations and marketing campaign to promote the bracelets and SpaFinder’s Melanoma Intiative throughout summer 2008.

On the marketing front, PKPR developed promotion partnerships with Woman’s World, Soap Opera Digest, and Quick and Simple.

On the media front, PKPR has secured placements in dozens of major outlets including The Today Show’s Bobbie Brown, Daily Candy, Teen Vogue, Elle.com, Los Angeles Times, Baltimore Sun, FitSugar, and MomFinds,

Finally, PKPR coordinated morning drive radio interviews for SpaFinder editor Melisse Gelula in major markets across the United States on May 14th, including Boston, Denver, Atlanta, and St. Louis. 

Permalink | Posted on May 29, 2008 at 9:07 PM by Patrick Kowalczyk

Oct 31, 2007 4:09 PM

Media Flock to Spa Experience at Grand Central

More than 75 reporters attended an exclusive media preview for SpaFinder’s Spa Experience, a free, four-day event at Grand Central featuring 50 spas from around the world. Coverage included USA Today, ABC News 20/20, BusinessWeek Weekend TV, Good Day New York, CW11 Morning News, Bloomberg on the Weekend, WCBS-TV, New York Post, Daily News, Woman’s World, and AARP The Magazine (link to PDF), the world’s largest circulation magazine, and Budget Fashionista. 

Permalink | Posted on Oct 31, 2007 at 4:09 PM by Patrick Kowalczyk

Jul 30, 2007 1:47 PM

SpaFinder on E!

PKPR worked closely with E! News Daily to create a terrific segment on celebrity eyecare secrets featuring Luxury SpaFinder beauty editor Melisse Gelula. PKPR has also recently arranged interviews for Melisse and editor in chief Gary Walther with a wide range of outlets on spa and beauty trends - from an in depth piece in the New York Times to ranging from MSNBC,

Permalink | Posted on Jul 30, 2007 at 1:47 PM by Patrick Kowalczyk