SpaFinder

May 29, 2008 9:07 PM

Campaign Raises Melanoma Awareness

To raise awareness of Melanoma, SpaFinder created photosensitive “I Will Reflect” wristbands that change color when exposed to UVA & UVB rays.

PKPR is implementing an aggressive public relations and marketing campaign to promote the bracelets and SpaFinder’s Melanoma Intiative throughout summer 2008.

On the marketing front, PKPR developed promotion partnerships with Woman’s World, Soap Opera Digest, and Quick and Simple.

On the media front, PKPR has secured placements in dozens of major outlets including The Today Show’s Bobbie Brown, Daily Candy, Teen Vogue, Elle.com, Los Angeles Times, Baltimore Sun, FitSugar, and MomFinds,

Finally, PKPR coordinated morning drive radio interviews for SpaFinder editor Melisse Gelula in major markets across the United States on May 14th, including Boston, Denver, Atlanta, and St. Louis. 

Permalink | Posted on May 29, 2008 at 9:07 PM by Patrick Kowalczyk

Oct 31, 2007 4:09 PM

Media Flock to Spa Experience at Grand Central

More than 75 reporters attended an exclusive media preview for SpaFinder’s Spa Experience, a free, four-day event at Grand Central featuring 50 spas from around the world. Coverage included USA Today, ABC News 20/20, BusinessWeek Weekend TV, Good Day New York, CW11 Morning News, Bloomberg on the Weekend, WCBS-TV, New York Post, Daily News, Woman’s World, and AARP The Magazine (link to PDF), the world’s largest circulation magazine, and Budget Fashionista. 

Permalink | Posted on Oct 31, 2007 at 4:09 PM by Patrick Kowalczyk

Jul 30, 2007 1:47 PM

SpaFinder on E!

PKPR worked closely with E! News Daily to create a terrific segment on celebrity eyecare secrets featuring Luxury SpaFinder beauty editor Melisse Gelula. PKPR has also recently arranged interviews for Melisse and editor in chief Gary Walther with a wide range of outlets on spa and beauty trends - from an in depth piece in the New York Times to ranging from MSNBC,

Permalink | Posted on Jul 30, 2007 at 1:47 PM by Patrick Kowalczyk