Prime Access

May 16, 2008 9:33 PM

Survey on Gay Consumers Makes Headlines

Prime Access and PlanetOut this week released the 2008 Gay and Lesbian Consumer Study, one of the largest and most comprehensive surveys of gay and lesbian consumer habits and brand perceptions.

The survey found that Bravo, Apple, Showtime, HBO, Absolut, and Levi’s are the gay-friendliest brands, while WalMart, Dunkin Donuts, Cracker Barrel, Exxon Mobil, and Samsung earn the lowest marks from gay and lesbian consumers.

PKPR placed stories on the survey far and wide—from Reuters and Yahoo! News to Brandweek and MediaPost to The Advocate and Logo.

Permalink | Posted on May 16, 2008 at 9:33 PM by Patrick Kowalczyk

Mar 19, 2008 4:46 PM

Prime Access founder profiled in The Advocate

Prime Access founder Howard Buford is profiled in the current issue of The Advocate as part of a feature on the nation’s top gay and lesbian business people. Howard’s expertise on marketing to gays and lesbians was also recently featured in Marketing News, The Advertiser, and Diversity Inc. Magazine.

Permalink | Posted on Mar 19, 2008 at 4:46 PM by Patrick Kowalczyk