Prior to now, American fans of the Muji brand have had to travel to Japan, London, or Paris to snap up the Japanese retailer’s sleek, simple clothing, home furnishings, and accessories. PKPR recently handled publicity for the launch of mujionline, its first-ever online store accessible to U.S. customers. Placements were secured in a wide range of lifestyle and fashion media, including Entertainment Weekly, Real Simple, US Weekly, Newsweek, MSNBC, City, Bloomberg, and Elle Girl.
Permalink | Posted on Nov 20, 2001 at 4:58 PM by Patrick Kowalczyk