Look, Love, Listen, Respect is a public service announcement campaign starring Susan Sarandon, Whoopi Goldberg, Rosie Perez, and Amanda Peet. A collaboration between HIV Forum NYC and the Callen-Lorde Community Health Center, the campaign breaks new ground by enlisting female spokespersons to highlight the essential role that love, respect, and self-esteem play in helping gay men lead safe, healthy, and fulfilling lives.
PKPR helped spread the word by implementing an aggressive online campaign targeting mainstream media, gay media, and blogs. Coverage included the New York Times, PlanetOut, LOGO, and Towleroad.
Permalink | Posted on Dec 07, 2006 at 10:59 PM by Patrick Kowalczyk