dealnews

Nov 29, 2008 8:59 PM

dealnews on NPR’s Weekend Edition

Over the last three years, PKPR has helped position Dan de Grandpre, the founder and editor in chief of dealnews.com, as a consumer advocate and online bargain-hunting expert.

With the economy struggling, Dan’s advice is needed now more than ever.

As the holiday shopping season kicked into high gear this past week, PKPR secured Dan several high profile, national interviews including NPR’s Weekend Edition, American Public Media’s Marketplace, Fox & Friends, CBS News Radio, and Lou Dobbs Radio.

dealnews was also highlighted in hundreds of outlets as a money-saving resource for holiday shoppers, including USA Today, New York Times, SmartMoney, Kiplinger, Marketwatch, and Forbes.

Permalink | Posted on Nov 29, 2008 at 8:59 PM by Patrick Kowalczyk

Dec 20, 2007 12:21 PM

Wall Street Journal profiles Dealnews

To cap off the holiday season, PKPR secured a profile of dealnews founder Dan de Grandpre—and his personal tips for last-minute holiday shopping—in the Wall Street Journal today.

Permalink | Posted on Dec 20, 2007 at 12:21 PM by Patrick Kowalczyk

Dec 06, 2007 5:04 PM

dealnews Dominates Black Friday Coverage

MKPR developed a comprehensive strategy aimed at positioning dealnews as the leading source for intelligence on Black Friday sales and deals. Founder Dan de Grandpre appeared on outlets from Fox & Friends to Good Morning America Now to CW11 Morning New to discuss shopping tips and participated in a satellite TV tour and morning drive radio tour in more than 20 markets around the country. dealnews has also been featured prominently in coverage leading up to Black Friday, including PCMag.com, Smart Money, AP, USA Today, and Forbes.com.

Permalink | Posted on Dec 06, 2007 at 5:04 PM by Patrick Kowalczyk

Nov 12, 2007 12:31 PM

Yahoo! Tech Story Sends Massive Traffic to dealnews

For the 2006 holiday shopping season, PKPR developed an aggressive PR campaign for our newest client, dealnews (http://dealnews.com), the web’s leading guide to the best deals on consumer electronics, gadgets, apparel, and more.

In addition to placements in key outlets such as The New York Post, The San Francisco Chronicle, Bloomberg, and Consumerist.com, PKPR helped drive online holiday shoppers to dealnews by focusing heavily on web portals, news sites, and blogs. On December 22nd, a post by Yahoo! Tech blogger Tom Samiljan appeared on the Yahoo! home page , perhaps the most valuable piece of real estate on the Web, resulting in massive traffic to dealnews. In all, unique visitors to dealnews during the holiday season increased four-fold, from 760,000 in 2005 to more than 3 million in 2006

Permalink | Posted on Nov 12, 2007 at 12:31 PM by Patrick Kowalczyk