May 30, 2009 11:31 PM

River To River Festival Kicks Off Summer in NYC

PKPR is proud to be handling publicity for River To River Festival, New York’s largest free summer arts festival.

The 2009 Festival line-up, which the New York Times hailed as “one of the City’s most compelling summer series,” ranges from big names like Richie Havens, New York City Opera, and Merce Cunningham Dance Company to hotly tipped artists like Conor Oberst, Jenny Lewis, The Pains of Being Pure at Heart, and Anthony Gonzelez of M83.

Preview coverage of this year’s festival has included the New York Times, New York Post (and this one, too), New York Daily News, New York Magazine, Miami Herald, NME, and Philadelphia Inquirer.

Check out WCBS-AM’s piece on River To River Festival with the Bang on a Can Marathon:

Permalink | Posted on May 30, 2009 at 11:31 PM by Patrick Kowalczyk

Jul 01, 2008 2:51 PM

PKPR Manages Launch Events for Sphatika Skin Care

PKPR managed the June 30th launch events for the Sphatika Skin Care line. The events included a media open house at the Sphatika Holistic Treatment Center in New York City, followed by an evening reception at The Rainbow Room. Editors and reporters from more than 25 outlets, including Elle, Allure, Town & Country, WWD, W, Women’s Health, Today’s Black Woman, Good Housekeeping, First for Women, The Knot, The Daily Obsession, and ButterflyDiary.com, attended the two events. 

Permalink | Posted on Jul 01, 2008 at 2:51 PM by Patrick Kowalczyk

Feb 06, 2009 2:07 PM

Aspen Fashion Week on Good Morning America Now

PKPR booked a great segment for Lisa Johnson, the founder of Aspen Fashion Week, on Good Morning America Now to discuss how to get the season’s top ski looks for less. You can watch it online here. 

Permalink | Posted on Feb 06, 2009 at 2:07 PM by Patrick Kowalczyk

Apr 13, 2009 11:08 PM

Autism DVD Spotlighted for Autism Awareness Month

PKPR is continuing to raise the profile of The Transporters, a groundbreaking cartoon series proven to help children with autism understand emotions. To coincide with Autism Awareness Month this April, PKPR has secured in depth coverage of the series in the Los Angeles Times, Washington Post, and U.S. News and World Report. 

Permalink | Posted on Apr 13, 2009 at 11:08 PM by Patrick Kowalczyk

Feb 04, 2009 12:13 PM

NPR, AP Cover Launch of The Transporters

The Transporters is a groundbreaking new cartoon series which has been proven to help children with autism recognize and understand emotions.

Following its successful debut in the United Kingdom, PKPR was hired to manage the January 2009 launch of the series in North America.

To reach the widest possible audience, PKPR focused its initial outreach on national media, securing an in-depth feature in the Associated Press, which was syndicated to hundreds of outlets, including the Yahoo! home page, USA Today, AOL Health, and MSNBC.

PKPR also generated major broadcast coverage, including a segment on NPR’s All Things Considered (the third most popular radio program in the U.S. with 12 million listeners), Associated Press Television, and CBC-TV (Canada). The fascinating science behind the series also received analysis in Discover Magazine and Popular Science.

To drive sales of the DVD, PKPR also implemented a comprehensive program targeting autism, parenting, and special education organizations, blogs, and trade publications. Coverage has ranged from the Autism Society of America and AutismHangOut.com to About.com Special Needs Children and Bon Bon Gazette.

PKPR is currently outreaching to monthly magazines to secure coverage for the DVD in April issues since April is Autism Awareness Month. Confirmed coverage includes Parents, ParentGuide, and Canadian Living.

Permalink | Posted on Feb 04, 2009 at 12:13 PM by Jenny Chang

Dec 09, 2008 5:54 PM

HazelMail Makes Sending Postcards Fun Again

PKPR recently helped launched HazelMail, a new online service that allows users to instantly turn their photos into personalized postcards, and prints and mails them anywhere in the world.

To build buzz for HazelMail, PKPR first introduced the service to influential tech bloggers, securing favorable reviews from TechCrunch, AppScout, and Killer Startups.

Building on that momentum, PKPR expanded outreach to mainstream travel and consumer media, generating coverage in outlets ranging from Associated Press, USA Today, and Chicago Tribune to Budget Travel Magazine, National Geographic, Spot Cool Stuff, and Blackbook Magazine.

Permalink | Posted on Dec 09, 2008 at 5:54 PM by Jenny Chang

Nov 20, 2001 4:58 PM

Muji Launches in the United States

Prior to now, American fans of the Muji brand have had to travel to Japan, London, or Paris to snap up the Japanese retailer’s sleek, simple clothing, home furnishings, and accessories.  PKPR recently handled publicity for the launch of mujionline, its first ever online branch store.  Placements were secured in a wide range of lifestyle and fashion mediam, including New York Magazine, Real Simple, Us Weekly, Newsweek, MSNBC, and Elle Girl.

Permalink | Posted on Nov 20, 2001 at 4:58 PM by Patrick Kowalczyk

May 09, 2009 12:26 AM

Bjork Concert Raises $40,000 For Housing Works

Last night, 300 lucky guests crowded into Housing Works Bookstore for a special installment of the bookstore’s LIVE FROM HOME concert series: A collaboration between musical legend Björk and the up-and-coming Brooklyn band The Dirty Projectors. The intimate show raised $40,000 for for Housing Works Inc., which provides direct services for homeless New Yorkers with HIV and AIDS.

Jon Pareles wrote in The New York Times “Bjork sings like a force of nature” and Time Out New York called it “the event of the year so far.” For a great overview of what the bookstore is all about, check out this feature in the New York Post. 

Permalink | Posted on May 09, 2009 at 12:26 AM by Patrick Kowalczyk

Apr 13, 2009 11:19 PM

Housing Works Executive Director on Gothamist

Check out Housing Works executive director Susie Lupert in today’s Gothamist Q&A. 

Permalink | Posted on Apr 13, 2009 at 11:19 PM by Patrick Kowalczyk

Feb 09, 2009 1:50 PM

Housing Works Bookstore Cafe Taps PKPR

Housing Works Bookstore Cafe has tapped PKPR to help raise its profile as a downtown cultural hotspot.

In the coming months, PKPR will be focusing on highlighting the bookstore’s eclectic mix of events that celebrate the written word and cleverly bridge the worlds of music and literature. Case in point: the photo above is of author Augusten Burroughs and singer Tegan Quinn appearing together at the bookstore last year. PKPR will also be promoting special series and events like the New York City Spelling Bee, the Live from Home Series, and the Moth StorySlam, as well as showcasing its unique business model: the bookstore is run almost entirely by volunteers and 100% of its profits go to Housing Works, Inc., the nation’s largest minority-controlled AIDS service provider. Recent coverage has included the New York Times, New York Post, PAPER, Village Voice, and Shecky’s. 

Permalink | Posted on Feb 09, 2009 at 1:50 PM by Patrick Kowalczyk

Oct 07, 2008 11:59 AM

Major Exhibit Announced for U.S.

PKPR is managing publicity for Earth From Above, a major outdoor exhibition of large-scale aerial photographs by renowned French photographer and environmentalist Yann Arthus-Bertrand.

The free, eight-week exhibition will makes its NYC debut at the World Financial Center Plaza and along the Battery Park City Esplanade from May 1, 2009 to June 28, 2009. The exhibit, produced by Picture Earth, will then travel to San Francisco and Los Angeles in 2010. Pi

To announce the exhibition, PKPR secured stories in outlets such as The New York Times , Los Angeles Times, MSNBC.com, and The Huffington Post, as well as a major exclusive feature in The Boston Globe’s wildly popular Big Picture Blog (which was recently dubbed “Brilliant Highbrow” on New York Magazine’s Approval Matrix). The Big Picture feature has generated coverage across the web—from Treehugger and Discover Magazine to Kotke.org and Towleroad. As of this morning, Arthus-Bertrand’s site is receiving 250 hits per minute.

Permalink | Posted on Oct 07, 2008 at 11:59 AM by Scott Piro

Sep 12, 2008 8:55 AM

The Budget Fashionista Celebrates Fifth Anniversary

For the fifth anniversary of The Budget Fashionista blog, PKPR implemented a comprehensive PR campaign aimed at raising the profile of its founder, Kathryn Finney. 

Leveraging Finney’s advice for “recession-proofing your wardrobe,” PKPR secured appearances for Finney on programs such as E! News Daily, Good Morning America, and WCBS-TV, as well as interviews with national outlets like MSNBC’s Jean Chatzky, People Style Watch and Smart Money

To cap it off, PKPR handled publicity for The Budget Fashionista’s Fashion Week party at Housing Works Thrift Store, which attracted more than 50 media outlets—from Reuters and Forbes to CBS Mobile and WNBC to Style.com and The Social Diva. 

Permalink | Posted on Sep 12, 2008 at 8:55 AM by Patrick Kowalczyk

Sep 27, 2008 4:55 PM

World’s Largest Short Film Fest Draws Crowds, Stars

Tropfest NY, the world’s largest short film festival, took place last night on the Battery Park City Esplanade in New York City, Despite the rainy weather and competition from the opening night of the New York Film Festival (and the first presidential debate!), crowds and VIP judges like Julianne Moore, Billy Crudup, and Radha Mitchell turned out to experience eight original short films created by up-and-coming filmmakers.

For its first year operating independently of the Tribeca Film Festival, Tropfest tapped PKPR to build buzz and crowds for the free outdoor event. Preview coverage included People, Time Out New York, OK!, New York Post Page Six, New York Post Agenda, New York Daily News, New York Times Urban Eye, New York Observer, Village Voice, am New York, Downtown Express, Metro, Daily Candy, Flavorpill, and an exclusive preview of one of the night’s short films in New York Magazine’s Vulture Blog.

As the New York Times and USA Today’s Pop Candy blog noted, the winning film, No Man is an Island, was created entirely on a cell-phone for just $57. Not bad, since the director takes home a $20,000 prize. Check out this amazing short below.

Permalink | Posted on Sep 27, 2008 at 4:55 PM by Patrick Kowalczyk

Jun 18, 2008 6:19 PM

Our New Look

Welcome to the new home of PKPR.

Props to Michael Ian Kaye for our gorgeous new logo and Gregory Maher at
Look North for our beautiful new site. 

Permalink | Posted on Jun 18, 2008 at 6:19 PM by Patrick Kowalczyk

May 27, 2008 8:44 PM

Sheryl Oring on NPR

Crisscrossing the country just like Obama, Clinton, and McCain, artist Sheryl Oring is gathering messages for the next president the old-fashioned way: people sit down at her mobile desk, dictate their missives, and she manually types them using a vintage typewriter. The letters will be presented to 44th president of the United States in January 2009.

As Sheryl tours the country, PKPR is raising awareness of the project by securing local, national, and international coverage - from the Los Angeles Times to the New York Daily News to Yahoo! Espana and Huffington Post.

But we were most excited about NPR’s coverage.

PKPR worked closely with NPR’s Bryant Park Project to develop an entire program around Sheryl’s New York City appearance that included NPR listeners submitting their own messages to the next president. Sheryl typed several of them and NPR posted them online, as well as a wonderful video segment that really captures what this special project is all about.

Permalink | Posted on May 27, 2008 at 8:44 PM by Patrick Kowalczyk

Sep 24, 2008 6:46 PM

Dayton Literary Peace Prize Salutes Authors

The 2008 Dayton Literary Peace Prize will be presented in Dayton, Ohio this Sunday, September 28th.

Winners include Junot Diaz for The Brief Wondrous Life of Oscar Wao and Edwidge Danticat for Brother, I’m Dying. PKPR has been instrumental in raising the awards’ national profile including stories in the New York Times, Los Angeles Times, Christian Science Monitor, National Post, St. Paul Pioneer Press, San Jose Mercury News, Publisher’s Weekly, and Library Journal. 

Permalink | Posted on Sep 24, 2008 at 6:46 PM by Patrick Kowalczyk

May 06, 2008 11:25 PM

Taylor Branch to Receive Literary Peace Prize

This week, PKPR helped announce that the premier chronicler of America’s civil rights era will receive a special Dayton Literary Peace Prize for Lifetime Achievement.

Taylor Branch, whose Pulitzer Prize-winning trilogy America in the King Years is widely considered the definitive history of Martin Luther King, Jr. and the civil rights movement, will accept the award at a ceremony in Dayton, Ohio on September 28, 2008. Coverage ranged from the Baltimore Sun to Publisher’s Weekly to Mediabistro’s Galley Cat blog. 

Permalink | Posted on May 06, 2008 at 11:25 PM by Patrick Kowalczyk

Jun 05, 2008 8:55 PM

Mayor Bloomberg Kicks off Internet Week

PKPR helped kick-off the first-ever Internet Week New York with a blast of coverage this week including a full-page Daily News story on how the Internet has changed New York, New York Post, Metro, Time Out New York, Hollywood Reporter, and CNET. In all, PKPR has credentialed more than 70 media outlets and bloggers to cover the more than 80 events happening throughout the week.

Our favorite event: the official launch at Gracie Mansion where Mayor Bloomberg welcomed the City’s digital media leaders and pondered whether his buddies on Facebook were true friends. The New York Times chimes in here. And check out this great New York 1 segment, which also features PKPR client and Internet Week event partner Arts Engine. 

Permalink | Posted on Jun 05, 2008 at 8:55 PM by Patrick Kowalczyk

Mar 24, 2008 5:04 PM

PKPR Featured in PR Week

PKPR’s strategy for launching the first-ever Internet Week New York was profiled in PR Week’s ”Launch Pad” column. In addition to securing launch-day stories in outlets such as the New York Daily News, Variety, CNET, Crain’s New York, and Mediabistro, PKPR created Internet Week New York groups on Facebook, LinkedIn, and other social networking sites to attract potential event partners for the weeklong festival celebrating New York’s Internet industry and community. 

Permalink | Posted on Mar 24, 2008 at 5:04 PM by Patrick Kowalczyk

May 15, 2008 9:37 PM

Manhattan Media Scoops Up Harvard Alumni Magazine

Adding to its roster of media properties, Manhattan Media today announced that it has acquired 02138, the award-winning lifestyle magazine for Harvard alumni. PKPR secured an exclusive on the announcement in the New York Times and follow up coverage included Mediaweek, Folio, New York Observer, and Gawker.

Permalink | Posted on May 15, 2008 at 9:37 PM by Patrick Kowalczyk

Apr 21, 2008 6:50 PM

Stunts and Video Launch Wall Street Journal Parody

To launch My Wall Street Journal, a limited-edition parody, PKPR developed a multi-tiered PR campaign that combined stunts, a viral video, and major media placements.

Prior to the newsstand launch, PKPR conceived and distributed a phony hidden-camera video of Rupert Murdoch ranting about My Wall Street Journal. The video touched off a round of pre-launch buzz online, which grew to a peak with exclusive launch-day stories in the NY Times and the Huffington Post.

We also placed the editors on Imus, CNBC, and MSNBC, and hired an Ann Coulter lookalike to promote the newspaper in front of Fox News, which earned coverage in outlets from AM New York to the Boston Globe to Mediabistro.

The numbers: the HuffPo story was one of it’s most widely-read stories for a full week; the video is near 85,000 views; and “My WSJ” got as high as #2 on Amazon.com’s humor best-seller list and #65 on its overall bestseller list.

The cherry on top: a shout out on New York Magazine’s coveted Approval Matrix (top left corner). 

Permalink | Posted on Apr 21, 2008 at 6:50 PM by Patrick Kowalczyk

Apr 10, 2009 12:39 AM

New York Magazine Screens Cinereach Short

To mark the culmination of Cinereach’s 2009 Reach Film Fellowship Program, PKPR worked with New York Magazine to exclusively screen this year’s winning short film by filmmaker Brendan McQueen. 

Permalink | Posted on Apr 10, 2009 at 12:39 AM by Patrick Kowalczyk

Mar 21, 2008 11:05 PM

Cinereach Makes Its Media Debut

A quartet of young, socially conscious filmmakers mentored by Oscar-nominated directors like Albert Maysles (Grey Gardens, Gimme Shelter) and Rachel Grady (Jesus Camp, Boys of Baraka) debuted their short documentaries at the first major event presented by the new non-profit Cinereach earlier this week.

PKPR helped introduce Cinereach and the filmmakers to the industry and public by placing stories in outlets like Hollywood Reporter and Filmmaker Magazine, securing an exclusive screening of one of the film’s on New York Magazine’s Vulture blog, and facilitating posts by two of the filmmakers on Huffington Post.

Held at The Gramercy Hotel Rooftoop, guest included director Mira Nair and reporters from the New York Times, Entertainment Weekly, The Reeler, and IndieWIRE.

Permalink | Posted on Mar 21, 2008 at 11:05 PM by Patrick Kowalczyk

Jul 07, 2008 7:49 PM

Election Day Premieres on PBS

Directed by Arts Engine founder Katy Chevigny, Election Day, a powerful documentary following 11 Americans as they vote in 2004, premiered on PBS’ P.O.V. on July 1st. Leveraging the broadcast and Arts Engine’s 10th anniversary, PKPR secured a mix of profiles and interviews for Katy in outlets ranging from NPR and TruthDig.com to IndieWire and Stream. 

Permalink | Posted on Jul 07, 2008 at 7:49 PM by Patrick Kowalczyk

May 30, 2008 9:14 PM

Media that Matters Film Festival Makes Its Mark

Arts Engine’s eighth annual Media That Matters Film Festival, one of the first and largest online film festivals, rolled out its red carpet yesterday for a premiere at The IFC Center in New York. Showcasing a collection of 12 short films aimed at inspiring audiences to think, laugh, and take action on today’s top issues, the festival hits that PKPR sweet spot where art and activism meet.

For the launch, PKPR secured an exclusive screening for one of the festival’s films, EVERY THIRD BITE, on New York Magazine’s Vulture blog, where a spirited debate ensued over the future of the world’s honey bees. Other coverage included Boston Globe, Huffington Post, The Oregonian, PC Magazine’s AppScout blog, IndieWIRE, Variety, Stream, Tilzy.TV, and Tribeca Film Institute’s Resource’s blog

Permalink | Posted on May 30, 2008 at 9:14 PM by Patrick Kowalczyk

Dec 03, 2002 3:46 PM

Tom Peters: Business Guru 2.0

“The reaction from the press has been unlike any I’ve received since In Search of Excellence in 1982.”
- Tom Peters

For his first book in five years, MKPR gave author and business expert Tom Peters a media makeover, positioning Re-Imagine! Business Excellence in a Disruptive Age as a “re-invention” of the business book and highlighting Peters’s expertise on post-boom, post-Enron issues. With a national book launch campaign that included targeted speaking engagements and a high-profile panel discussion at Bloomberg’s NY headquarters, MKPR landed Peters his first-ever profile in the New York Times, as well as major national print and broadcast coverage including O-The Oprah Magazine, Entrepreneur, Wall Street Journal, CNN, NPR, Reuters, Bloomberg Radio, and CNBC. 

Permalink | Posted on Dec 03, 2002 at 3:46 PM by Patrick Kowalczyk

Sep 18, 2006 8:21 PM

Families Put Spotlight on Peace

Marking the fifth anniversary of 9/11, more than 30 victims of terror from around the world gathered in New York City for a historic conference highlighting solutions to terrorism that break the cycle of violence. To raise awareness of the conference—and ensure that the voices of those who support peaceful conflict resolution were included in anniversary coverage, PKPR booked leaders of Peaceful Tomorrows on more than 20 radio shows around the country, including Milwaukee, Detroit, Tampa, Los Angeles, and Boston, as well as appearance on USA Radio and Pacifica’s Democracy Now. A highlight of the campaign was a joint appearance on CNN by Terry Rockefeller, who lost her sister in the 9/11 attacks, and Beatriz Abril, who lost her brother in the Madrid bombings.

Permalink | Posted on Sep 18, 2006 at 8:21 PM by Patrick Kowalczyk

Jun 07, 2004 11:16 PM

POZ Turns 10

The magazine that wasn’t supposed to survive, written for an audience that wasn’t supposed to survive, turned 10 years old this month.

Making a powerful statement on its cover with 80 of its HIV positive readers posing nude in famed New York restaurant Florent, POZ magazine celebrated its 10th Anniversary with a special issue looking back at the groundbreaking magazine’s first decade. 

PKPR managed publicity for photo shoot with photographer Spencer Tunick, securing coverage in outlets from New York Times to Reuters to USA Today.

Permalink | Posted on Jun 07, 2004 at 11:16 PM by Patrick Kowalczyk

Apr 30, 2005 3:41 PM

Reboot Study Makes National Impact

Reboot, the national network for young Jewish Americans, vaulted to national attention when PKPR managed publicity for the organization’s landmark survey on Gen Y and religion. The survey’s results received coverage in top-tier outlets, including USA Today, the Associated Press, MTV News, Washington Times, and ABCNews.com. PKPR also positioned Reboot co-founder Roger Bennett as an expert source for religion reporters, leading to ongoing relationships with PBS, NPR, US News & World Report and Christian Science Monitor.

Permalink | Posted on Apr 30, 2005 at 3:41 PM by Patrick Kowalczyk

Dec 07, 2006 10:59 PM

Look, Love, Listen, Respect Debuts

Look, Love, Listen, Respect is a public service announcement campaign starring Susan Sarandon, Whoopi Goldberg, Rosie Perez, and Amanda Peet. A collaboration between HIV Forum NYC and the Callen-Lorde Community Health Center, the campaign breaks new ground by enlisting female spokespersons to highlight the essential role that love, respect, and self-esteem play in helping gay men lead safe, healthy, and fulfilling lives.

PKPR helped spread the word by implementing an aggressive online campaign targeting mainstream media, gay media, and blogs. Coverage included the New York Times, PlanetOut, LOGO, and Towleroad. 

Permalink | Posted on Dec 07, 2006 at 10:59 PM by Patrick Kowalczyk

Dec 17, 2005 8:36 PM

PKPR Scores Trifecta for Jewcy Benefit

Jewcy Chanukah was a benefit concert for New Yorkers looking for something more “Jewcy” than dreidel-spinning contests or Matzoh Balls. Perry Farrell, Triumph the Insult Comic Dog (Robert Smigel),
Saturday Night Live star Rachel Dratch, and hip hop provocateur Princess Superstar were among the many performers.

PKPR scored what Jewcy called “a trifecta”: a front page story in the New York Times Styles section, a shout out on New York Magazine’s Approval Matrix, and item in the New York Post’s Page 6. 

To help drive ticket sales, PKPR also outreach to blogs, entertainment guides, and newsletters, from Thrillist to the Village Voice.

Permalink | Posted on Dec 17, 2005 at 8:36 PM by Patrick Kowalczyk

Mar 16, 2004 11:35 AM

Shining a light on LEAD

The Leadership Education and Development Program in Business, Inc. (LEAD) had been helping minority high school students pursue business careers since 1981, but the organization lacked the kind of national profile needed to attract corporate sponsors, academic partners, and applicants. PKPR sharpened LEAD’s identity and messaging, and leveraged a pending Supreme Court decision on affirmative action to position Richard Ramsey, LEAD’s new president, as an authority on equality in education. The resulting in-depth, big-picture profiles, including the Philadelphia Inquirer, NPR, and HR Magazine, led directly to new funding from corporations and foundations.

Permalink | Posted on Mar 16, 2004 at 11:35 AM by Patrick Kowalczyk

Jan 05, 2007 10:24 PM

Ironweed Pioneers a New Type of DVD Club

Since Ironweed Films debuted in December 2005, PKPR has helped the politically-minded DVD-of-the-month club pioneer a new category and surpass subscription goals by securing valuable coverage in both print and online media – from the New York Times, Christian Science Monitor, and San Francisco Chronicle, and UTNE Reader to New York Press and BUST.

Permalink | Posted on Jan 05, 2007 at 10:24 PM by Patrick Kowalczyk

Sep 07, 2004 10:42 PM

Imagine Festival Gives Artists A Political Platform

The Imagine Festival of Arts, Issues & Ideas was an artistic antidote to the 2004 Republican Convention. Through vigilance and skillful messaging, PKPR broke through the cacophony of politicians and protesters, and gave artists a voice in the national dialogue.

Throughout the campaign, PKPR drove home the Festival’s core principle: art is vital to civic discourse. We highlighted the big picture early and often – at a kick-off press conference and then a media preview party, giving reporters access to artists and organizers. Once the Festival swung into gear, we managed publicity for the more than 200 events at 75 venues across the city, including a 4-mile long unemployment line of New Yorkers waving pink slips.

We placed five articles in the Wall Street Journal, ten in the NY Times, five in AP, and a 4-part series in the LA Times, and secured guest spots for organizers and artists on outlets from CNN and NY1 to Air America, and WNYC. Most importantly, we helped the Festival attract the attention – and exert the influence – it deserved. Most events were near-capacity, sold-out, or standing-room only

Permalink | Posted on Sep 07, 2004 at 10:42 PM by Patrick Kowalczyk

Jun 27, 2006 12:12 PM

ForSaleByOwner.com Breaks Away from Crowd

To distinguish ForSaleByOwner.com as the leader in a crowded category, PKPR generated a constant stream of news and consumer tips regarding the benefits of selling a home without a broker. Aggressive outreach to business, tech, and consumer reporters produced positive coverage in dozens of top media outlets – including The Today Show, CNN, CNN.com, U.S. News & World Report, and Newsweek—and helped position COO Colby Sambrotto as the face of the “for sale by owner” phenomenon, as well as an authority on all real estate issues.

Permalink | Posted on Jun 27, 2006 at 12:12 PM by Patrick Kowalczyk

Jun 01, 2006 10:21 PM

Hep Team Launches in NYC

After a successful pilot program in Chicago last summer, Hep Team expanded to three major markets in the summer of 2006 to raise awareness among gay and bisexual men that hepatitis A and hepatitis B are preventable by vaccination.

PKPR outreached to national and New York media, including organizing a press conference covered by NY1, CBS News on Logo, The Advocate, New York Blade, and Gay City News. 

Permalink | Posted on Jun 01, 2006 at 10:21 PM by Patrick Kowalczyk

Jun 01, 2006 12:29 PM

Picture Perfect Launch for Fotolog Book

Fotolog, the world’s largest photo blogging community, boasts a new book featuring more than 3,000 photos by its members. PKPR’s publicity campaign for the book has resulted in coverage ranging from ABC News Now and WABC-TV to a live chat on WashingtonPost.com to leading blogs like About.com, Gothamist, Towleroad, and Cool Hunting.

Permalink | Posted on Jun 01, 2006 at 12:29 PM by Patrick Kowalczyk

Dec 05, 2005 11:55 AM

Fotolog Leads Photo Blogging Boom

Founded in 2002 as a small photo-sharing project for a few dozen friends, Fotolog became a thriving online community, especially in South America, largely through word of mouth online.

Fotolog hired PKPR in 2005 to raise the site’s awareness in the United States and position Fotolog as a leader in the emerging photo blogging boom.

PKPR leveraged co-founder Adam Seifer’s personal photo blog and professional background to position him as an expert on photo blogging and social networking.

Despite competition from sites such as Flickr, PKPR secured “big picture” stories on photo blogging that showcased Fotolog as the category leader. Coverage has included major profiles in Businessweek, Newsweek, Inc., Time, ABCNews.com, and MSNBC.com, and Adam is now recognized as a “face” of photo blogging. His commentary and photo blog have been featured in New York Times, ABC News, CBS Radio, WCBS-TV, WABC-TV, and Investors Business Daily

Permalink | Posted on Dec 05, 2005 at 11:55 AM by Patrick Kowalczyk

Nov 15, 2001 3:47 PM

Voice of the Left Moves Front-and-Center

When the ten-year-old American Prospect wanted to quickly raise its profile, MKPR began by reshaping the left-of-center political magazine’s image from a quiet journal to an influential liberal antidote to the Bush administration. Thanks to MKPR’s outreach, the magazine enjoyed high-profile media placements nationwide, while co-founder and co-editor Robert Kuttner became a national media source on economic and political issues, appearing regularly on broadcast programs ranging from CNN and CNBC to NPR and Pacifica Radio Network.

Permalink | Posted on Nov 15, 2001 at 3:47 PM by Patrick Kowalczyk

Aug 30, 2006 10:29 PM

PKPR Launch Strategy Profiled in PR Week

PKPR’s strategy for the launch of Sherman’s Travel magazine was profiled in PR Week’s Launch Pad column.

PKPR launched the magazine, a spin-off from the travel site, by placing an exclusive story in the New York Times and then going wide to trade and consumer media, including USA Today, Los Angeles Times, Mediaweek, and Washington Post. 

Permalink | Posted on Aug 30, 2006 at 10:29 PM by Patrick Kowalczyk

Mar 24, 2006 10:11 PM

Peace Gets a Chance in Media Spotlight

PKPR helped shine a global spotlight on veterans groups working for peace when it handled publicity for the March 20th “Bring ‘Em Home Now” Benefit Concert with Michael Stipe, Moby, and Rufus Wainwright. Dozens of outlets from around the world covered the historic event including CNN, Fox News Channel, MSNBC, MTV News, Rolling Stone, AP, and The New York Times.

Permalink | Posted on Mar 24, 2006 at 10:11 PM by Patrick Kowalczyk

Jun 16, 2008 4:55 PM

We Knew Him When…

.

We got a little thrill when Lin-Manuel Miranda took home the Tony last night for “In the Heights”. His hip-hop improv group, Freestyle Love Supreme, was a regular act at Ars Nova when we worked with the Hells Kitchen theater back in 2006.

Don’t miss his speech. It brought down the house. 

Permalink | Posted on Jun 16, 2008 at 4:55 PM by Patrick Kowalczyk

Feb 28, 2007 12:24 PM

Ars Nova’s “Thursdays at Ten” Gets Raves

Ars Nova, the intimate Off-Off Broadway theater, tapped PKPR to help shine a spotlight on “Thursdays at Ten,” its weekly series showcasing some of New York City’s most exciting up-and-coming performers, including Creation Nation, Bridget Everett, and Freestyle Love Supreme. Recent in depth coverage of the series has ranged from The New York Times and Time Out New York to New York Press to Thrillist. 

Permalink | Posted on Feb 28, 2007 at 12:24 PM by Patrick Kowalczyk

Dec 13, 2008 2:12 PM

PKPR in The New York Times

Patrick Kowalczyk took David Carr from The New York Times behind the scenes at The Gotham Independent Film Awards to give Times’ viewers the inside scoop on how a red carpet works. Check out the video on NYTimes.com.

Permalink | Posted on Dec 13, 2008 at 2:12 PM by Patrick Kowalczyk

Dec 03, 2008 12:08 AM

Stars Shine at Gotham Independent Film Awards

The film awards season kicked off last night in New York City with the 18th Annual Gotham Independent Film Awards.

For the second year in a row, PKPR handled all media operations for the coveted awards which honor the year’s best independent films.  More than 60 media outlets covered the ceremony, including E! News, AP Television, VH-1, Inside Edition, New York Times, Los Angeles Times, Daily News, Huffington Post, Newsweek, BBC, New York Magazine, Entertainment Weekly, and InStyle.

Top honors went to Penelope Cruz, Gus Van Sant, Frozen River, Vicki Christina Barcelona, and Ballast. 

Permalink | Posted on Dec 03, 2008 at 12:08 AM by Patrick Kowalczyk

Sep 22, 2008 11:36 AM

IFP Celebrates 30th Anniversary with Independent Film Week

The nation’s oldest and largest organization of independent filmmakers, the Independent Feature Project (IFP) hosted Independent Film Week in September.

The week of film screenings, panel discussions, and networking reflected the organization’s mission of discovering, showcasing, and supporting new independent film projects and talent. 

Zack & Miri Make a Porno director, Kevin Smith, kicked things off with a Q&A on “Making Your First Feature” and answered questions about his next project, “Red State.”

PKPR secured preview, news and feature coverage in key film trade publications like Variety, Hollywood Reporter and indieWIRE, as well as mainstream press like am New York, the Village Voice and the New York Sun.

Permalink | Posted on Sep 22, 2008 at 11:36 AM by Scott Piro

Dec 03, 2007 9:21 PM

Gotham Awards Kick Off Awards Season

PKPR took The Gotham Awards to the next level in 2007 by securing the awards wider coverage than ever before. More than 60 media outlets covered the red carpet arrivals, including Access Hollywood, Inside Edition, Extra, CNN, BBC, Entertainment Weekly, E! Online, Newsweek, and FoxNews.com.

To get a sense of the event, check out Jada Yuan’s terrific segment for New York Magazine in the video above. 

Permalink | Posted on Dec 03, 2007 at 9:21 PM by Patrick Kowalczyk

Nov 09, 2007 6:08 PM

Gotham Awards Celebrate Year’s Best Indie Films

The kick-off to the film awards season, The Gotham Awards will take place for the first time ever at Brooklyn’s Steiner Studios. PKPR has secured major coverage for this year’s awards including AP, International Herald Tribune, New York Daily News, New York Post, Los Angeles Times, and Yahoo! Movies. Tune back in November 28th for coverage of the actual awards.

Permalink | Posted on Nov 09, 2007 at 6:08 PM by Patrick Kowalczyk

Nov 21, 2008 12:57 AM

Storytelling Takes Center Stage at Moth Ball

Have we got a story for you…

For the third year in a row, PKPR handled publicity for the The Moth Ball, the annual benefit for The Moth, the acclaimed non-profit dedicated to the art of storytelling.

Yarnspinners like Salman Rushdie, Garrison Keillor, and Ira Glass turned out in force to celebrate the ancient art form. For the inside scoop, check out behind-the-scenes coverage from The Moth Ball, including The New York Times, The Wall Street Journal, Huffington Post, New York Magazine, Time Out New York, New York Observer, and WETA’s Author, Author.

The end.

Permalink | Posted on Nov 21, 2008 at 12:57 AM by Patrick Kowalczyk

Nov 13, 2007 4:10 PM

The Moth Turns 10 at Moth Ball

Fresh off the heels of promoting The Moth’s first-ever National Story Tour, PKPR managed publicity for The Moth’s 10th Anniversary Moth Ball Gala. A highlight of the coverage was a full-page story in Time Out New York featuring an oral history by past storytellers including authors Malcolm Gladwell and Gay Talese. For more coverage of The Moth Ball, see InStyle, Gawker, and Jossip.

Permalink | Posted on Nov 13, 2007 at 4:10 PM by Patrick Kowalczyk

Apr 20, 2007 9:49 PM

PKPR Helps The Moth Spread its Wings

Hailed as “New York’s hottest and hippest literary ticket” by The Wall Street Journal, The Moth presented its first-ever national tour in 2006/2007.

PKPR managed publicity for the 13-city, generating major features in media outlets across the country—from Washington Post and Washington Examiner to NPR’s Here and Now to Seattle Post-Intelligencer and The Christian Science Monitor.

Permalink | Posted on Apr 20, 2007 at 9:49 PM by Patrick Kowalczyk

Jan 28, 2008 10:46 PM

2008 Queer Lounge Moves into Bigger Digs

C.A.N.T. @ SUNDANCE - Homos Away From Home

“Everything gets bigger and bigger at Sundance, from the pioneering Queer Lounge, now located in a multilevel storefront on Main Street, to the number of features that apply to get in...” - The Los Angeles Times - January 16, 2008

For the third year in a row, PKPR traveled to Park City, Utah to help Queer Lounge puts its unique stamp on the Sundance Film Festival. With panels by day and parties by night, Queer Lounge proved a major hit thanks to its prime new location on Main Street.

Entertainment Weekly covered the Queer Lounge panel on the Hollywood writer’s strike, while The Advocate, LOGO, and Washington Blade used Queer Lounge as the jumping off point to exlore gay film’s resurgence at Sundance.

But our favorite was VH-1’s Best Week Ever , which turned its hidden camera on Queer Lounge revelers to determine if “the gays” are really better dancers.

Permalink | Posted on Jan 28, 2008 at 10:46 PM by Patrick Kowalczyk

May 29, 2008 9:07 PM

Campaign Raises Melanoma Awareness

To raise awareness of Melanoma, SpaFinder created photosensitive “I Will Reflect” wristbands that change color when exposed to UVA & UVB rays.

PKPR is implementing an aggressive public relations and marketing campaign to promote the bracelets and SpaFinder’s Melanoma Intiative throughout summer 2008.

On the marketing front, PKPR developed promotion partnerships with Woman’s World, Soap Opera Digest, and Quick and Simple.

On the media front, PKPR has secured placements in dozens of major outlets including The Today Show’s Bobbie Brown, Daily Candy, Teen Vogue, Elle.com, Los Angeles Times, Baltimore Sun, FitSugar, and MomFinds,

Finally, PKPR coordinated morning drive radio interviews for SpaFinder editor Melisse Gelula in major markets across the United States on May 14th, including Boston, Denver, Atlanta, and St. Louis. 

Permalink | Posted on May 29, 2008 at 9:07 PM by Patrick Kowalczyk

Oct 31, 2007 4:09 PM

Media Flock to Spa Experience at Grand Central

More than 75 reporters attended an exclusive media preview for SpaFinder’s Spa Experience, a free, four-day event at Grand Central featuring 50 spas from around the world. Coverage included USA Today, ABC News 20/20, BusinessWeek Weekend TV, Good Day New York, CW11 Morning News, Bloomberg on the Weekend, WCBS-TV, New York Post, Daily News, Woman’s World, and AARP The Magazine (link to PDF), the world’s largest circulation magazine, and Budget Fashionista.

Permalink | Posted on Oct 31, 2007 at 4:09 PM by Patrick Kowalczyk

Apr 30, 2008 8:58 PM

LIve Out Loud Honors Student Leaders

Actor Cheyenne Jackson, star of the hit Broadway musical Xanadu, hosted LIVE OUT LOUD’s Seventh Annual Benefit Gala on Monday, April 28th. More than 400 community leaders attended the benefit, which culminated in the awarding of $2500 scholarships to four high school seniors who have demonstrated outstanding leadership skills.

Coverage included The Advocate, Newsday, Fashion Week Daily, Jossip, Playbill, and Broadway World. 

Permalink | Posted on Apr 30, 2008 at 8:58 PM by Patrick Kowalczyk

May 06, 2008 10:04 PM

OM yoga Mix 2

PKPR helped implement a comprehensive PR and marketing program to launch OM Yoga Mix 2 this May. Coverage so far has ranged from Shape, Fitness RX, Organic Spa, Healing Lifestyle & Spas, and Elephant to blogs like Yoga Buzz.. PKPR has also lined up promotions and giveaways this summer with Redbook, Complete Woman, Quick & Simple, Woman’s World, and WeightingLine.com.

Permalink | Posted on May 06, 2008 at 10:04 PM by Patrick Kowalczyk

May 16, 2008 9:33 PM

Survey on Gay Consumers Makes Headlines

Prime Access and PlanetOut this week released the 2008 Gay and Lesbian Consumer Study, one of the largest and most comprehensive surveys of gay and lesbian consumer habits and brand perceptions.

The survey found that Bravo, Apple, Showtime, HBO, Absolut, and Levi’s are the gay-friendliest brands, while WalMart, Dunkin Donuts, Cracker Barrel, Exxon Mobil, and Samsung earn the lowest marks from gay and lesbian consumers.

PKPR placed stories on the survey far and wide—from Reuters and Yahoo! News to Brandweek and MediaPost to The Advocate and Logo.

Permalink | Posted on May 16, 2008 at 9:33 PM by Patrick Kowalczyk

Jun 10, 2009 10:10 AM

Webby Awards on CNN

You can watch all of the winners’ five-word speeches at The Official Webby Awards YouTube Channel.

Our favorite:

Permalink | Posted on Jun 10, 2009 at 10:10 AM by Patrick Kowalczyk

May 12, 2009 12:03 AM

Jimmy Fallon and Twitter Among Webby Honorees

Jimmy Fallon, Trent Reznor, Sarah Silverman, Twitter, Sir Tim Berners-Lee, Lisa Kudrow, and Seth MacFarlane are among the Internet superstars who will be honored with Webby Special Achievement Awards at the 13th Annual Webby Awards on June 8th.

Check out AP, Reuters, People, and AFP to find out why. 

Tune in to the official Webby Awards YouTube channel on June 9th to hear all of the winners’ famous five-word speeches.

Permalink | Posted on May 12, 2009 at 12:03 AM by Patrick Kowalczyk

Apr 14, 2009 9:22 AM

2009 Webby Awards Nominees Announced

PKPR today announced the nominations for the 13th Annual Webby Awards. Coverage included CNN, Reuters, E! Online, People, Los Angeles Times, Wired.com, Adweek, San Francisco Chronicle, Access Hollywood, and CNET

Check out Webby Awards executive director David-Michel Davies on The Loop on G4TV.

Permalink | Posted on Apr 14, 2009 at 9:22 AM by Patrick Kowalczyk

Dec 15, 2008 6:25 PM

Web Video Stars Promote Webby Entries

Tony vs. Paul vs. Webby from Webby Awards on Vimeo.

To promote the 2009 call for entries, The Webby Awards enlisted some of the biggest names in Internet video, including Barely Political, You Suck at Photoshop, and Jake and Amir, to create videos for a special campaign.

PKPR helped spread word about the campaign by giving leading bloggers a first look at the original videos before they went live online. Coverage included Boing Boing, Wired, AOL’s Urlesque, New Tee Vee, Backstage, Tilzy.TV, Documentary, and Broadcasting & Cable.

You can check out all of the videos here. 

Permalink | Posted on Dec 15, 2008 at 6:25 PM by Patrick Kowalczyk

Oct 24, 2008 1:15 AM

Future of Web Debated at WebbyConnect

Laguna Beach was the setting for WebbyConnect 2009, the annual summit of Webby Awards winners, judges, and industry leaders. Speakers from NY Times Chairman Arthur Sulzberger to Huffington Post CEO Betsy Morgan turned out to debate the future of online media and entertainment. To give people around the world a front row seat, PKPR worked closely with the Webby team to create the WebbyConnect blog, which showcased video updates, photos, and coverage from outlets like The New York Times Magazine, Los Angeles Times, CNET, New York Observer, The New York Times, PaidContent, and The Industry Standard. 

Permalink | Posted on Oct 24, 2008 at 1:15 AM by Patrick Kowalczyk

Jun 16, 2008 8:00 PM

Webby Awards Take Over New York

We’re just about recovered from the 12th Annual Webby Awards celebrations, which took course over three days last week in New York City.

Some of our favorite coverage:

- The Guardian U.K’s minute-by-minute live blog coverage

- An MSNBC photographer shows and tells what it’s like to be a herded behind the velvet rope on the red carpet.

- Huffington Post’s first-hand take on the evening’s festivities

- New York Post’s Page Six gives the scoop on The Webby Awards’ famous five-word speeches

- Wall Street Journal’s brilliant Web video segment featuring highlights of all the best speeches and some great red carpet moments

Permalink | Posted on Jun 16, 2008 at 8:00 PM by Patrick Kowalczyk

May 09, 2008 10:45 PM

David Byrne Gets a Webby

The Webby Awards announced this week that David Byrne will receive this year’s Webby Lifetime Achievement Award in recognition of a visionary career that has pushed the boundaries of music, art, and technology. PKPR generated coverage on Byrne’s award in outlets from E! Online and the Los Angeles Times to Stereogum, Brooklyn Vegan, BoingBoing.

Permalink | Posted on May 09, 2008 at 10:45 PM by Patrick Kowalczyk

May 07, 2008 10:50 AM

Colbert, will.i.am Among Webby Winner

The Webby Awards announced winners and special achievement honorees yesterday. PKPR pre-pitched stories to The Associated Press, Reuters, CNN, People, and Variety among others. As of this morning, more than 300 articles and blog posts about the winners were published online. 

Permalink | Posted on May 07, 2008 at 10:50 AM by Patrick Kowalczyk

Dec 04, 2007 11:00 PM

Webby Awards on Good Morning America

To help drive entries for the 2008 Webby Film and Video Awards, PKPR recommended that the Webbys develop a list of the 12 most influential Web video moments of all time.

The final list, which included everything from the Star Wars Kid to Senator George Allen’s infamous “macaca” incident, attracted major attention. PKPR secured segments Webby Awards executive director David-Michel Davies on Good Morning America, Fox News Channel, ABC News, and Public Radio International, and placed items on leading blogs from Boing Boing to Screenhead.

Permalink | Posted on Dec 04, 2007 at 11:00 PM by Patrick Kowalczyk

Nov 28, 2007 9:37 AM

Ellen Page Plugs Not One, But Two PKPR Clients

Check out this clip of Oscar nominee and Juno star Ellen Page on VH1’s Best Week Ever.

Fresh off her win at The Gotham Awards the night before, Page reveals that she also secretly envies taking home a Webby Award. 

Permalink | Posted on Nov 28, 2007 at 9:37 AM by Patrick Kowalczyk

Jun 11, 2007 11:43 AM

Bowie, YouTube Founders Honored at 11th Annual Webby Awards

For the 10th year in a row, MKPR managed publicity for The Webby Awards, which were held in New York City on June 5, 2007. Coverage spanned from CNN, AP Television, NPR, and ABC News to New York Magazine, Wall Street Journal, New York Times, and Gawker. Watch the TV coverage and read what media outlets around the world are saying. 

Permalink | Posted on Jun 11, 2007 at 11:43 AM by Patrick Kowalczyk

Jul 08, 2008 9:16 PM

Series Reinvents HIV Prevention for YouTube Era

Created by NYU and Public Health Solutions, HIV Big Deal is an ongoing, web-based campaign to inspire gay men to have safer sex and to get tested for HIV.The centerpiece of HIV Big Deal is a dramatic web video series about Josh, a young gay man living in Manhattan dealing with the all the dilemmas gay men face - love, friendship, sex, health, and everything in between.

To reach gay men online, PKPR developed a comprehensive PR and marketing program targeting gay media sites, blogs, e-newsletters, and social networking groups. PKPR placed stories in outlets like TIME.com, The Advocate, Sirius Radio, and Metrosource, and leading gay blogs inlcuding Towleroad, Queerty, and Bilerico Project. PKPR also placed banner ads on sites like GayHealth.com and Poz.com and partnered with events promoters, such as Josh Wood Productions, Mark Nelson, and Spin Cycle, to run announcements in their e-newsletters. Finally, PKPR recently launched a Facebook group, where members will be updated on future activities and episodes.

Permalink | Posted on Jul 08, 2008 at 9:16 PM by Patrick Kowalczyk

Mar 03, 2008 9:52 PM

MyPhotoAlbum Catches on With Moms and Teens

In a marketplace dominated by Kodak, Snapfish, and Shutterfly, PKPR helped MyPhotoAlbum carve out a niche by developing a PR and marketing program targeting parents, teens, and other photo enthusiasts. Promotions and coverage PKPR secured include: ReadersDigest.com, Parents, Baby Talk, Woman’s World, Newsday Parents & Kids, Woman’s Day, and J-14. 

Permalink | Posted on Mar 03, 2008 at 9:52 PM by Patrick Kowalczyk

Dec 23, 2008 10:56 AM

dealnews.com on The Today Show

PKPR booked a great segment for Dan de Grandpre, the founder and editor of dealnews.com, on The Today Show on December 23rd to discuss last-minute holiday shopping deals. Check out the segment below.

Permalink | Posted on Dec 23, 2008 at 10:56 AM by Patrick Kowalczyk

Nov 29, 2008 8:59 PM

dealnews on NPR’s Weekend Edition

Over the last three years, PKPR has helped position Dan de Grandpre, the founder and editor in chief of dealnews.com, as a consumer advocate and online bargain-hunting expert.

With the economy struggling, Dan’s advice is needed now more than ever.

As the holiday shopping season kicked into high gear this past week, PKPR secured Dan several high profile, national interviews including NPR’s Weekend Edition, American Public Media’s Marketplace, Fox & Friends, CBS News Radio, and Lou Dobbs Radio.

dealnews was also highlighted in hundreds of outlets as a money-saving resource for holiday shoppers, including USA Today, New York Times, SmartMoney, Kiplinger, Marketwatch, and Forbes.

Permalink | Posted on Nov 29, 2008 at 8:59 PM by Patrick Kowalczyk

Dec 20, 2007 12:21 PM

Wall Street Journal profiles Dealnews

To cap off the holiday season, PKPR secured a profile of dealnews founder Dan de Grandpre—and his personal tips for last-minute holiday shopping—in the Wall Street Journal today.

Permalink | Posted on Dec 20, 2007 at 12:21 PM by Patrick Kowalczyk

Dec 06, 2007 5:04 PM

dealnews Dominates Black Friday Coverage

MKPR developed a comprehensive strategy aimed at positioning dealnews as the leading source for intelligence on Black Friday sales and deals. Founder Dan de Grandpre appeared on outlets from Fox & Friends to Good Morning America Now to CW11 Morning New to discuss shopping tips and participated in a satellite TV tour and morning drive radio tour in more than 20 markets around the country. dealnews has also been featured prominently in coverage leading up to Black Friday, including PCMag.com, Smart Money, AP, USA Today, and Forbes.com.

Permalink | Posted on Dec 06, 2007 at 5:04 PM by Patrick Kowalczyk

Nov 12, 2007 12:31 PM

Yahoo! Tech Story Sends Massive Traffic to dealnews

For the 2006 holiday shopping season, PKPR developed an aggressive PR campaign for our newest client, dealnews (http://dealnews.com), the web’s leading guide to the best deals on consumer electronics, gadgets, apparel, and more.

In addition to placements in key outlets such as The New York Post, The San Francisco Chronicle, Bloomberg, and Consumerist.com, PKPR helped drive online holiday shoppers to dealnews by focusing heavily on web portals, news sites, and blogs. On December 22nd, a post by Yahoo! Tech blogger Tom Samiljan appeared on the Yahoo! home page , perhaps the most valuable piece of real estate on the Web, resulting in massive traffic to dealnews. In all, unique visitors to dealnews during the holiday season increased four-fold, from 760,000 in 2005 to more than 3 million in 2006

Permalink | Posted on Nov 12, 2007 at 12:31 PM by Patrick Kowalczyk