Bestselling author Aubrey Daniels is one of the world’s leading experts on human behavior in the workplace. PKPR has managed publicity for his two most recent books - Measure of a Leader (2005) and Oops!. (2009).
For National Boss Day on October 16th, author Aubrey Daniels wrote a great blog post on the pros and cons of giving your boss a gift.
PKPR has leveraged the blog post to secure coverage in a wide mix of media outlets including USA Today ("Should workers suck up to the boss or not?"), MSNBC, Philadelphia Inquirer, and Today’s Workplace.
Permalink | Posted on Nov 23, 2009 at 6:14 PM by Patrick Kowalczyk
To continue to build momentum around OOPS! 13 Management Practices that Waste Time and Money (and what to do instead), PKPR worked with author Aubrey Daniels to develop an original blog post on how some of TV’s top bosses (e.g. 30 Rock’s Liz Lemon and Entourage’s Ari Gold) stack up against the management pitfalls highlighted in Oops! .
Using the blog post, PKPR outreached to wide mix of blogs and media outlets, encouraging them to interview Aubrey or share his blog post with their followers and readers. Coverage ranged from an in-depth story in The Globe and Mail to AOL’s WalletPop to Occupational Health & Safety Online.
Permalink | Posted on Sep 10, 2009 at 6:00 PM by Patrick Kowalczyk
With executives under fire for driving their companies into the ground – and with them the global economy – a new book by bestselling author Aubrey Daniels, Oops!, say it’s time for a paradigm shift that focuses on the root of business mismanagement: individual behavior.
PKPR has secured extensive coverage for Oops!—from an in depth feature and slide show in BusinessWeek to an interview on ABC News Now, as well as Financial Post, The Cranky Middle Manager, Training Magazine, and EHS Today.
Permalink | Posted on Aug 14, 2009 at 10:53 PM by Patrick Kowalczyk
PKPR managed the national publicity campaign for Measure of a Leader by workplace behavior expert Aubrey Daniels. Coverage included: Workforce Management, TomPeters.com, Montreal Gazette, Washington Post, Harvard Management Update, Management Issues, and Training + Development Magazine
Permalink | Posted on May 29, 2006 at 4:56 PM by Patrick Kowalczyk