PKPR News
Webby Awards - The gift that keeps on giving
July 03, 2010
This year’s Webby Awards continue to generate amazing coverage.
First up, an over-the-top behind-the-scenes video of Webby winners OK Go and The Muppets. What transpired - an epic staring contest - has gone viral, with dozens of outlets singing the video praises, including the Los Angeles Times, Yahoo!, Gawker, The Daily Beast, Wired, and Radar.
Second up - a genius Webby red carpet video - The Webby Internet Pop Quiz by AOL’s Urlesque. Test it and see how well you know the Interwebs.
MTV, Gawker Love Lucy
July 01, 2010
Hailed as a “mini Chris Matthews” by MTV, Lucy, Wonderwall’s intrepid 9-year old reporter, has become a bit of Web celeb. Her interview with actor Jason Segal was named one of the top videos of the day by Gawker, while other outlets from USAToday.com to J-14 have sung her praises.
Stars turn out for 14th Annual Webby Awards
June 19, 2010
A who’s who of Internet superstars, including Zach Galifianakis, Amy Poehler, Lisa Kudrow, Jimmy Fallon, Justin Bateman, Roger Ebert, OK Go, and Internet co-inventor Vinton Cerf, turned out for The 14th Annual Webby Awards in New York City. More than 60 major media outlets covered the red carpet and ceremony, which was hosted by B.J. Novak of The Office.
Coverage included Entertainment Tonight, CNN, Fox News Channel, Wall Street Journal, New York Magazine, Entertainment Weekly, New York Post’s Page Six, Huffington Post, The Daily Beast, Gawker, and The Los Angeles Times.
Winners once again dazzled the audience with The Webbys’ famous five-word speeches. Our favorites - both musical - were from viral video sensations P.S. 22 Chorus and Auto-tune the News.
Internet Week New York on CNN
June 11, 2010
Is Internet Week the new Fashion Week?
June 11, 2010
With more than 150 events across New York City celebrating digital culture, Internet Week New York is taking the Big Apple by storm this week. Citing this year’s energy and spirit, The Economist hailed it as “larger and more upbeat, more in the spirit of the city’s long-established Fashion Weeks.” Crain’s New York agreed, saying “Move over, fashion; Internet Week is growing.”
Highlights so far have included the Yahoo! Provoke Summit, the Mashable Media Summit, a NY Tech Meetup featuring demos from New York’s top start-ups, The Webutante Ball (NYC’s Internet Prom), as well as a wide variety of conferences, panels, education events, parties, and meet-ups
For more reports from Internet Week NY, check out NPR, The Daily Beast, Mashable, NY1 , and The Star Ledger.
Our favorite quote belongs to CNET’s Caroline McCarthy, who described it like this:
“Internet Week has turned into an amalgam of parties, conferences, and power breakfasts nearly as dense as the far more established South by Southwest Interactive Festival in Austin, Texas; a schedule with a swagger worthy of last year’s Jay-Z Gotham paean Empire State of Mind.”
48 Hour Film Project in New York Times
June 09, 2010
Check out the amazing story on The 48 Hour Film Project competition in New York City in today’s New York Times - lead story across front page of Arts Section with several photos on the inside.
This year’s tour kicked off in late April and coverage so far has included in depth features and interviews on WBUR (NPR in Boston), WAMU-FM (NPR in Washington, D.C.) and NBC New York Nightly News
New York City Gears Up For Internet Week
June 05, 2010
New York City is gearing up for the third annual Internet Week New York, which will will host over 150 events between June 7-14 at the festival’s first-ever headquarters at Chelsea’s Metropolitan Pavilion and at dozens of locations throughout the City.
Reflecting both the rise of New York City as a new tech capital and the festival’s emergence as a top annual gathering for Internet leaders, the diverse slate of programming includes everything from panels, conferences, and educational events to art installations, live performances and parties. To build buzz for the festival, PKPR secured preview stories in a wide range of media including the Wall Street Journal (”Internet Week New York kicks of seven days of Web geekery”), New York Times (”Tech festivals land”) CNN (”The next Silicon Valley? It may be New York”), NBC New York (”Internet Week to be bigger and better”), Metro (”The tech sector powers up”), Hollywood Reporter, Village Voice, ZDNet, PCMag, and Mediabistro.
Walt Whitman Returns to Streets of New York City
May 17, 2010
Walt Whitman’s masterpiece “Song of Myself” was brought to life in neighborhoods throughout his beloved New York in a stirring music-theater adaptation making it world debut earlier this month.
From May 5-14, Compagnia de Colombari presented MORE OR LESS I AM in venues ranging from the poet’s Long Island birthplace to Grant’s Tomb. The play was conceived and directed by company founder Karin Coonrod, with music by members of the genre-defying string ensemble Brooklyn Rider.
PKPR handled publicity for the roving production, securing a glowing review from The New Yorker’s Ian Crouch, who wrote: “For an hour, it felt as though we’d created, audience and performers together, a real community. To risk sounding trite, we’d become Whitman’s Americans living in his America.”
Other coverage included features in Newsday, American Theater Magazine, Gay City News, and The Brooklyn Paper, as well as previews in Theatermania, Time Out New York, The Village Voice, and This Week in New York.
Thumbs Up for Wonderwall’s Celebritweets Theater
May 12, 2010
Twitter is teeming with celebrities, and their Tweets have become a ripe target for satire. Case in point: Celebritweets Theater, an animated series from MSN’s Wonderwall which imagines the real story behind some of the more bizarre celebrity Tweets.
To introduce the series to a wider audience, PKPR secured features on Celebritweets Theater to influential sites covering the intersection of pop culture and social media, including Mashable, Tubefilter News, and The Frisky. Individual episodes have also been highlighted in diverse outlets from CosmoGirl and Buzzfeed to Awards Daily and Ear Sucker.
14th Annual Webby Awards Announced
April 19, 2010
Twitter, foursquare, Zach Galifianakis, David After Dentist, Texts from Last Night, Hulu, Mashable, and ColbertNation are among the Internet and pop culture superstars nominated this week for The 14th Annual Webby Awards, the Internet’s top honor. PKPR kicked off the Webby Awards season by arranging television interviews on outlets such as CNN, Reuters, and Good Day News York (see video clips below). Coverage for the nominee announcement spanned far and wide, including CNN.com, Reuters, People, Wall Street Journal, CBC, Wired, Los Angeles Times, Gawker, AoL’s Urlesque, The Daily Telegraph, Fast Company, and Entertainment Weekly.
SpaFinder Deal Days Attracts National Attention
March 19, 2010
PKPR managed the publicity campaign for the first-ever SpaFinder Deal Days, a national program in which hundreds of spas offered luxury spa treatments for just $50. The multi-tiered campaign included national outreach, a morning drive radio tour with spokeswoman Joan Lunden, an NYC street promotion with a team of models dressed in spa robes, and aggressive local outreach in top markets across the country, including New York, Los Angeles, and Washington, D.C. Highlights of coverage included: USA Today, Conde Nast Traveler, Time.com, Real Simple, Self, Los Angeles Times, Cafe Mom, Boston Globe, BellaSugar, Atlanta Journal-Constitution, and the Orlando Sentinel.
Chopin Festival Garners Worldwide Coverage
March 11, 2010
To celebrate Frederic Chopin’s 200th birthday on March 1st, Arts World Financial Center mounted one of the most ambitious tributes in the world, with more than 200 hours of music performed by nearly 200 pianists.
PKPR garnered international coverage for the week-long event, starting with a Reuters article that was syndicated from Vancouver to Sydney. The New York Post and Time Out New York named it a top pick of the week, while other highlights included New York Times, New Yorker, Flavorpill, and WNET.
Wonderwall Sparks Gossip Frenzy
March 09, 2010
Who doesn’t love a little gossip…
When Project Runway’s Tim Gunn questioned the style taste of the Kardashians in an exclusive interview with Wonderwall, PKPR’s buzz-making machine kicked into high gear. After strategically placing items on the interview in key outlets like Pink is the New Blog, Perez Hilton, Huffington Post, and NYMag.com, the story snowballed into a gossip free-for-all, prompting segments on The Joy Behar Show and The Wendy Williams Show and in-depth feature (“Kim vs. Tim”) in the New York Post
Hamlet in the New York Times
March 05, 2010
As featured in today’s New York Times, the bustling World Financial Center will be transformed into Elsinore Castle next month when it hosts a free production of Hamlet that will inhabit the sprawling venue as its set.
From April 1-18, New York Classical Theatre will perform William Shakespeare’s tragedy in their signature panoramic staging style, with the audience being drawn into Hamlet’s world as they follow the actors down staircases and around mezzanines throughout the entire World Financial Center complex.
HazelMail in DailyCandy
February 06, 2010
PKPR placed an awesome feature on HazelMail in today’s DailyCandy. Other recent coverage includes a review in Netted and a mention on BoingBoing, the world’s third most popular blog, which led to HazelMail’s largest day of app downloads yet. Oh yeah, we also loved that ABC News named it a top Valentine’s Day gift, The Daily Telegraph named it one of the Best Travel Websites and the New York Times Style Magazine highlighted HazelMail in a round-up of iPhone apps.
Bryce & Co. Holiday Store in West Village
December 21, 2009
PKPR helped publicize the launch of Bryce & Co.‘s Luxorious Home, a special holiday store opened by our friend Douglas Bryce. The West Village pop-up featured a collection of throws, pillows, and scarves boasting the sartorial style of hand-tailored suits and custom shirts. Coverage included Thrillist, NYMag.com, Racked, New York Times, Fashion Prospectress, Apartment Therapy, LelaLuxe, and more.
Exhibit Puts Spotlight on Peace and Reconciliation
December 21, 2009
PKPR managed publicity for Cartoons in Conflict: Editorial Cartoonists Explore the Palestinian-Israeli Conflict, an exhibit featuring works by forty renowned artists, including Pulitzer Prize winners Pat Oliphant and Jim Morin, syndicated political cartoonist Jeff Danziger, and The New Yorker’s Liza Donnelly.
The exhibit was co-presented by Parents Circle Families Forum, a grassroots organization of Israeli and Palestinian families who have lost loved ones in the region’s conflict.
Coverage highlights ranged from appearances on CNN and and The Laura Flanders Show.by family members Robi Damelin and Mazen Faraj to an in-depth profile of Parents Circle in the New York Daily News to slideshows of the cartoons in Gothamist and Time Out New York. Other placements included The New Yorker, The Daily Cartoonist, Flavorpill, and The Jewish Standard.
Tiny robot brings Facebook to life
December 14, 2009
PKPR managed the launch of mydeskfriend, a tiny robotic penguin that connects users to Facebook and other Websites. To kick off the campaign, PKPR oversaw the creation of the launch video above, which was included in dozens of articles about the product. Highlights of the launch coverage include CNET, Time.com’s Techland, Gizmodo, AOL’s Asylum, UberGizmo, Best Stuff, Roger’s Spotlight, Neon Punch, and Coated.
PKPR also arranged product giveaways on sites like Gear Diary and Gadgeteer.
AP turns to dealnews.com for retail coverage
December 12, 2009
As a result of PKPR’s efforts, AP turned to dealnews early and often for its holiday shopping coverage, interviewing founder Dan de Grandpre for several articles which were syndicated in hundreds of outlets nationwide. Highlights included:
* Planning takes stress out of holiday shopping * Holiday sales on rise
* Black Friday forecast* When Black Friday is worth the effort
* Retailers use social media to advertise deals
* Plot strategy now for holiday shopping
dealnews.com on The Today Show
November 25, 2009
Visit msnbc.com for breaking news, world news, and news about the economy
Carmen Wong, The Today Show’s personal finance expert, highlighted dealnews.com as a great Black Friday shopping resource, saying the site “will have the deals up before anyone else.”
Also, don’t miss this great segment on dealnews on NY1.