PKPR loves collaborating with clients that are using tech to do good.
Last week, PKPR announced that Benevolent, a crowdfunding site that lets anyone make small donations to help low-income individuals overcome one-time economic hurdles, received $285,000 in grants from Knight Foundation and the Marjorie S. Fisher Fund for an expansion into three new cities – Detroit, Charlotte, North Carolina, and San Jose/Silicon Valley.
The site enables individuals to make micro-donations to help people cover smaller, one-time needs that often fall through the gaps in the social safety net, such as eyeglasses, computers, transit passes and work boots.
The expansion of the social good startup received national coverage from MSNBC.com’s Melissa Harris-Perry, who called Benevolent “a new way of fostering community engagement and expanding the social safety net,” as well as Mashable, VentureBeat, The Social Times, and The Chronicle of Philanthropy.
For the launch of Last Minute, a new service that offer same-day or next-day deeply discounted appointments at top spas, salons, and fitness classes, PKPR developed a comprehensive PR and marketing program that included a media-only launch event, deskside meetings and product demos at top national magazines, and an online advertising campaign.
First up, PKPR conceived and developed “The Last Minute Lounge,” an event at The Andaz Hotel, where more than 35 journalists from top outlets, including The Today Show, Wall Street Journal, Glamour, Self, Essence, New York Daily News, and Time Out New York had an opportunity to test the service and experience mini-services and treatments from Last Minute partners like Clarins, Cornelia Spa, and Franky L’Official. For media that could not attend the event, PKPR coordinated deskside meetings for SpaFinder Wellness with editors from Vogue, InStyle, Lucky, Good Housekeeping, and Ladies Home Journal.
PKPR also developed creative and strategy for an online advertising campaign targeting potential customers in New York City, Chicago, and Miami.
Moleskine fans rejoice! The first Moleskine store in the United States opened at The Time Warner Center in New York City late last month.
PKPR arranged for media outlets to have a sneak preview of the store on the evening before it opened. Outlets singing the praises of the smartly-designed store featuring the full range of Moleskine collections - notebooks, journals, bags, pens, and more - included New York Magazine, Time Out New York, DailyCandy, Racked, Dwell, PureWow New York, Complex, Thrillest’s The Crosby Press, and The Scout.
Want to experience the Moleskine store from your desktop? No one does it better than this awesome segment by Marketplace.
Continuing to spread its wings across the country, storytelling juggernaut The Moth launched a monthly StorySLAM series in San Francisco in March. PKPR created a partnership with Huffington Post San Francisco for a monthly video series that will highlight a local storyteller each month. We also secured previews and reviews in key local tastemaking outlets like Flavorpill San Francisco, MissionMission, PureWow San Francisco, and SFStation. Tickets go on sale on the first day of each month. But be ready: the first two shows sold out in just a few hours.
For its annual Digital Mavericks issue, Details Magazine partnered with Moleskine to invite fans to draw the future of social media. The winning drawings were showcased at the Digital Mavericks party at the New Museum in New York City on March 27th. Outlets like The Huffington Post and PSFK published photo galleries and slide shows of the winning drawings, as well as drawings sketched by the founder of Thrillist, Lyst, and Viddy.