PKPR is a full-service public relations agency specializing in aggressive, intelligent, and sophisticated national publicity campaigns.

Apr 16, 2012 11:27 AM

FashionPlaytes Profiled in Family Circle

PKPR secured a terrific piece on FashionPlaytes founder Sarah McIlroy in the May 2012 issue of Family Circle. Sarah and her daughters are profiled in a feature story on moms who founded successful businesses with their families.

Permalink | Posted on Apr 16, 2012 at 11:27 AM by Patrick Kowalczyk
Client: FashionPlaytes

Apr 05, 2012 10:40 AM

STELLAService Facebook Survey on CNN

Revealing that many retailers still need to refine their social media manners, one quarter of twenty top brands surveyed failed to respond to customer service questions posted on their Facebook pages, according to a test conducted by STELLAService.

PKPR secured an exclusive on the survey on CNN.com and placed stories in numerous outlets including Time, PC World, CNET, PCMag.com, ZDNet, Mashable, Technorati, Entrepreneur, Mediabistro’s All Facebook, Brandchannel, and MarketingVox.

Permalink | Posted on Apr 05, 2012 at 10:40 AM by Patrick Kowalczyk
Client: STELLAService

Apr 02, 2012 11:04 PM

Incubator for Health & Wellness Startups Launches

WellTech, a new health and wellness-focused incubator, launched this week with a duo of startups dedicated to changing how consumers pursue wellness and healthy living, FITiST and Wizpert.

Headquartered in New York�s Gramercy neighborhood, WellTech targets startups and companies using technology to create new, consumer-facing health and wellness solutions. It is founded by investors and executives behind two other PKPR clients: SpaFinder, Inc., the world�s leading spa and wellness resource, and GramercyOne, whose cloud-based business management software is used by more than 5,800 spas, gyms, medical practices and other local service businesses worldwide. WellTech will provide startups with strategic guidance, such as industry expertise and networking, office space, mentoring and marketing support. Participants will receive a minimum $50,000 in capital to help them grow their business and also will have potential access to future rounds of capital from WellTech and other introduced investors.

PKPR placed stories on the launch in Wall Street Journal’s VC Dispatch, TechCrunch, The Next Web, New York Observer’s Betabeat, Crain’s New York, MobiHealth News, and iMedicalApps.

Permalink | Posted on Apr 02, 2012 at 11:04 PM by Patrick Kowalczyk
Client: WellTech

Mar 27, 2012 6:17 PM

SpaFinder on The Dr. Oz Show

On today’s episode of The Dr. Oz Show, SpaFinder’s Sallie Fraenkel was dubbed “the ultimate spa insider” by Dr. Oz. Sallie appeared on the show to share and demo DIY at-home spa treatments inspired by three of the world’s top spas. You can watch the full segment here.

Permalink | Posted on Mar 27, 2012 at 6:17 PM by Patrick Kowalczyk
Client: SpaFinder

Mar 23, 2012 11:01 PM

National Media Tour with Mariel Hemingway

Mariel Hemingway - TV Shows - Full Episode Video - Reality TV Shows

Mariel Hemingway Named Spokesperson for Wellness Week: MyFoxCHICAGO.com

For SpaFinder’s Wellness Week, PKPR coordinated a national media tour for spokesperson Mariel Hemingway in Los Angeles, Chicago, and New York City. Appearances included Access Hollywood Live, VH1 Morning Buzz Live, Better, and The Dr. Steve Show, as well as interviews in outlets from Shape to CBS News.

Permalink | Posted on Mar 23, 2012 at 11:01 PM by Patrick Kowalczyk
Client: SpaFinder